Tag Archives: Pizza Club

Restaurant Review: New improved Massimo’s re-opens in Hout Bay

I visited the new Harbour Bay market last Sunday, and was so disappointed with it, that I decided to try my luck for a table at Massimo’s in Hout Bay, which re-opened about two months ago, after a ten month closure.

The restaurant was previously called Pizza Club, and operated from the same venue, but shared the space with the Scarecrow restaurant previously.  Owners Massimo and Tracy spent a long time in finding an alternative venue for their restaurant in Hout Bay.   To keep brand presence alive, Massimo Tweeted a lot, and ran competitions about their new location.  It was a surprise to read that they had decided to return to their old location, but no longer share with Scarecrows.  I loved the new interior look, painted in a soft green, which is the corporate colour too.  Previously a lot of red dominated, from the Scarecrow identity.  Massimo has put up photographs of his Italian childhood, and the rooster is visible in the restaurant too, being their new logo, even imprinted on the tables.  The staff wear black branded T-shirts, much smarter than the previous red, and the service has improved markedly, being new waiters, and not the ones they had shared with Scarecrows previously.  Tracy and Massimo are hands on, which is commendable, in that Tracy helps to take orders and chats to customers, while Massimo is the pizzamaster, very much in action at the pizza oven.

I stopped eating pizzas almost a year ago, but wanted to try the ‘new’ Massimo’s, ordering a ‘white pizza’ (no tomato sauce on the base) with mushrooms and mozzarella cheese, which was charged at R54, the base prize of a marghareta.  Previously my favourite pizzas were from Col’cacchio (but not their service!), and therefore I find the Massimo pizzas not covered enough generally, and a substantial part of the pizza at the ends is not covered at all, making it taste very doughy.  Unlike Col’cacchio, one is not encouraged to make up one’s own pizza, and any deviation from the options on the menu is linked to a menu item in price and what is added or removed.  There are numerous options, listed on the menu under headings such as Vegetarian and Fish (R72), and Meat, mainly costing R84, for interesting sounding pizzas such as boerewors, chorizo, coppa, and pancetta, and R98 for parma ham.    One can order soup at R42, with two options on Sunday – roasted red pepper, and spiced carrot and lentil.  Salads cost R44, and are unusual: couscous and roasted vegetable, and a delicious sounding rocket, coppa, grape fruit and avocado salad.  Bolognaise costs R68, and pasta with mushrooms R58.  Italian sausage with polenta and tomato sauce costs R68.  A number of starter options range from R42 – R68, including chicken liver parfait, baked cheese dishes, and a cheese board.  One can order sweet pizzas too, quite expensive at R72 – R84, for chocolate, bananas, and chestnut and ricotta pizzas.  Desserts cost R32, and I loved the Tiramisu, the only Italian dessert on the menu.  Other options are baked cheesecake, pear tarte tatin, apple and berry crumble, and chocolate and almond torte. One can also order a Volcano, which is a good sounding ice cream with chocolate liqueur sauce and a lit sugar cube, at R18.  Good LavAzza cappuccino costs R18.

Massimo’s is quite strict, such as not offering much leeway on one’s own ingredient combination, in not cutting the pizza in slices, unless requested, and in stating its rules on the menu: no outside bought food may be brought into the restaurants (this would be an obvious no-no), a 10 % service fee is charged for tables of 8 or more, no smoking is allowed inside or outside under the canopy, and welcoming “families with well-behaved children”.

I liked the green approach to Massimo’s extending to the herb and vegetable garden, which I saw in containers and in a wheelbarrow outside.  Massimo’s is fortunate to have come back with a bounce, and to be so popular, despite its ten month absence and the poor economy, but it shows that what they offer is what the Hout Bay locals want – good value pizzas in a friendly, cosy and homely environment.

Massimo’s, Oakhurst Farm Park, Hout Bay.  Tel (021) 790-5648. www.pizzaclub.co.za (The website has menu, winelist, a blog, reviews, and a gallery that has more interior shots than food ones.  Interesting is that a supplier list is to come.  The old website address for the Pizza Club could cause confusion).  Open lunch and dinner, Wednesday – Sunday.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Restaurant News: Update on openings, closures and changes in Cape Town and Winelands

We have been tracking recent restaurant opening, closure, and restaurant and chef change information in Cape Town and in the Winelands on our Winter Restaurant Specials blog post, but have decided to do an update for those not looking for specials necessarily.  

Restaurant openings

*   La Mouette has opened at 78 Regent Road in Sea Point.  

*    Brio is a new jazz restaurant, in half of the ex-Riboville in town (on the Adderley Street side)

*    Van Hunks has opened at 1 Union Street, off Kloof Street in Gardens

*   Cafe Nood has opened in Wilderness Road, Claremont

*    Ryan’s Kitchen has opened at Rusthof guest house in Franschhoek – the chef Ryan Smith is ex-Mont Rochelle. 

*   The House of Meat has opened in the Pepper Club Hotel, corner Long and Bloem Streets, offering a full braai for R 295  

*   Spiros has opened in Hout Bay

*   La Cantina has opened in the Alliance Francaise.

*   The De Leuwen Jagt restaurant on the Seidelberg wine estate outside Paarl has opened The Fabulous Bakery.  

*   Gesellig has opened on the corner of Church and Regent Roads in Sea Point, serving breakfast, lunch and dinner.  

*   Indochine has opened at the Delaire Graff wine estate in Stellenbosch. 

*   The Long Table Restaurant and Cafe has opened at Haskell Vineyards in Stellenbosch. 

*   The Wild Peacock Food Emporium has opened in Stellenbosch.  

*   De Oude Bank Bakkerij has opened in Stellenbosch.  

*   Knife Restaurant has opened in the Crystal Towers Hotel & Spa, a sister restaurant to Fork.

*   Sommelier Restaurant has re-opened, after a two-year closure, at Sante Hotel & Wellness Centre

*   Illyria coffee shop has opened in the Eikestad Mall in Stellenbosch

*   Pierneef à  la Motte has opened at La Motte in Franschhoek.

*   The Artisan Cafe has opened inside Table Thirteen in Green Point, with a barista

*   The Fish Shack has opened in The Paddocks, Milnerton

*   Maison in Franschhoek is to open a restaurant

*   Etienne Bonthuys (ex-Tokara) has opened his long-awaited restaurant on Dorp Street, Stellenbosch, called Casparus, in partnership with artist Strijdom van der Merwe.

*   Luke Dale Roberts, award-winning chef whilst at La Colombe (reaching 12th place on Top 50 Restaurants in the World list), has opened The Test Kitchen at the Old Biscuit Mill in Woodstock.

*   Sofia’s at Morgenster has opened.

*   Down South has opened on Long Street 

*   Victoria Eatery has opened in Hermanus.

*   French Toast has opened at 199 Bree Street, a wine and tapas bar

*   DISH has opened at Inn on the Square, Greenmarket Square

*   Babel has opened at Babylonstoren near Klapmuts/Simondium (next to Backsberg)

*   Hemelhuijs has opened at 71 Waterkant Street, for breakfast and lunch

*   Barracudas has opened  with ‘simply sumptious seafood’ served, in Fish Hoek.

*   The Olive Shack at Allora in Franschhoek has opened as a deli, doing olive oil tastings, and serving Breakfast, Greek lunches and picnics

*   Sotano by Caveau has opened in the La Splendida Hotel in Mouille Point

*   Tables restaurant has opened at Nitida wine estate in Durbanville

*   Mozarella Bar has opened on Kloof Street, Gardens

*   Café Benedict has opened on the main road in Franschhoek.

*   Trinity has opened as a ‘super club’ in Bennett Street in Green Point

*   Il Cappero Italian Restaurant has opened in Barrack Street

*   Sugar Hut Club has opened in the old Castle Hotel building on Canterbury Street, next door to Charly’s Bakery

*   Caffé Milano has opened on Kloof Street, Gardens

*   The Stone Kitchen has opened at Dunstone Winery in Wellington

*  The Franschhoek Food Emporium has open in Place Vendome, and is owned by legendary Topsi’s daughter Danielle

*   What’s On Eatery  has opened in Watson Street, between Loop and Bree Street

*   Haas Coffee Collective  has opened on Rose Street in Bo-Kaap

*   Crush coffee shop and bakery has opened in Paarl, owned by Gerard van Staden, previously chef at le Franschhoek Hotel, and later overseer of all restaurants owned by Robert Maingard in Franschhoek.

*   Dear Me Brasserie and Tjing Tjing Bar has opened on Longmarket Street.

*   Quilter & The Workmen is to open in Bree Street in May

*   Act Restaurant and Play Bar  have opened at the Baxter Theatre

*   Le Coq has opened in Franschhoek

*   Dash  has opened in the Queen Victoria Hotel in the Waterfront

*   Café Dijon has opened another branch at Zorgvliet wine estate

*   Harbour House is to open a branch in the V & A Waterfront in September, in the Fisherman’s Choice site, near Sevruga

*   KOS Coffee & Cuisine has opened in The Regency on Regent Road in Sea Point

*   Café Extrablatt opens where shu used to be, next door to Doppio Zero in Green Point, in August

*   Skinny Legs & All That has opened on Loop Street

*   Leopard’s Leap opens its new picnic facility, tasting room and cookery school in October

Restaurant closures

*  Josephine’s Patisserie on Loop Street

*   Ginja on New Church Street

*   maze at the One&Only Cape Town 

*   Panarotti’s and Shimmi’s Bar in Hermanus

*   Bouillabaisse in Franschhoek.     

*   Yum in Vredehoek. 

*   Cape Town Fish Market in Camps Bay

*   Vista Mare in Camps Bay

*   La Table de France in Sea Point

*   La Brasserie in Franschhoek

*   shu on Main Road in Green Point

*   Camil’s on Main Road in Green Point

*   Madame Zingara has left Cape Town

*   Fiesta in the Old Cape Quarter

*   Jardine’s Restaurant has closed on Bree Str

*   Liquorice and Lime has closed down on St George’s Mall

*   Cheyne has closed on Bree Street

*   The Kitchen Bar in the Quarters’ Hotel in Hermanus has closed

*   The Bistro in Franschhoek has closed down

*   The Sandbar in Camps Bay has closed down

*   The Blonde building is up for sale, and does not appear to be re-opening in August, as was announced by The Caviar Group, owners of Blonde, two months ago.

*   The Green Dolphin Jazz Club in the V & A Waterfront has closed down

*   Mezzaluna in Loop Street has closed down

*   Eat Out Top 10 Restaurant judge Pete Goffe-Wood’s Wild Woods Restaurant has closed down.

*   Restaurant Christophe closes down in Stellenbosch on 25 June. Chef Christophe Dehosse will be back at Joostenberg from August.

*   Nando’s in Camps Bay has closed down

*   Haute Cabriere under the chef-manship of Matthew Gordon closes on 7 June at the wine tasting venue with the same name in Franschhoek.

Restaurant name-changes/take-overs/chef changes/address changes

*   Leaf Restaurant and Bar has opened where The Showroom/Portofino used to be.  

*   Mason’s Cafe and Grill has opened where Cafe Gainsbourg used to be

*   On Broadway has moved to the New Space Theatre building, and is using the ex-Anytime restaurant space as one of the restaurants its patrons can eat at before the show.

*   Camil Haas, the co-owner of Camil’s in the Cape Royale Luxury Hotel, has left the restaurant (which has since closed down).  He is working for Reuben Riffel at Reuben’s in Franschhoek and at the One&Only Cape Town.  

*   Tank in the old Cape Quarter has changed its name to Aqua.

*   Luke Dale-Roberts is no longer the Executive Chef at La Colombe, but will consult to the restaurant.  

*   Cafe Rouge in Franschhoek has been renamed Chez d’Or.

*   Richard Carstens has left Chez d’Or in Franschhoek, and is the Executive Chef and Wilhelm Kuehn the owner of Tokara Restaurant in Stellenbosch

*   Buena Vista Social Club has moved to the top end of Portswood Road in the Waterfront. 

*  Reuben’s at One&Only Cape Town has opened, where maze used to be.

*   Cafe Le Chocolatier has taken over from Cafe Vendome in Place Vendome in Franschhoek.

*   Dutch East has taken over from Burgundy in Franschhoek

*   Cafe des Arts has taken over Topsi’s in Franschhoek.

*    Amazink, ex-Roots, in Khayamandi in Stellenbosch, has opened, with Bertus Basson from Overture an advisor.

*   Chef School owner Kevin Warwick has taken over Kate’s Village in Hermanus, now called The Class Room

*   Da Luigi has opened where Vista Mare was in The Promenade in Camps Bay

*   Satay Bar has opened where Zucca was in Kloof Street

*   Le Quartier Francais has closed its bistro iCi, and opened The Common Room

*   Franko’s Kitchen in Plettenberg Bay has reopened as a sushi restaurant called Kitchen Café

*  Fu.shi in Plettenberg Bay has closed down, and has a new owner and a new name The Terrace

*  The Old Post House in Plettenberg Bay has closed down, but is set to re-open for three months with a new owner

*   Blakes has opened on Buitengracht/New Church Street, where Relish/Ninja used to be, belonging to Rochelle Bushelle, owner of the Opal Lounge, and offering a lounge, bar and dining services

*   Franschhoek Kitchen is the new name of Genot restaurant on the renamed Holden Manz Wine Estate in Franschhoek (previously Klein Genot)

*   Chef Eric Bulpitt has moved to The Roundhouse, due to the closure of Jardine’s

*   Woodlands Eatery is the new name of ex-Yum in Vredehoek, with chef Larry, previously with Emily Moon in Plettenberg Bay

*   ZAR nightclub has opened in the Cape Royale Luxury Hotel, where Camil’s used to be 

*   Marika’s Greek Restaurant from Bakoven has moved to a new venue, at 176 Buitenkant Street, above 7Eleven.

*   The Rhubarb Room moves to 227 Bree Street

*   David Higgs is leaving Rust en Vrede  on 18 June and is moving to Johannesburg.  John Shuttleworth will step into his chef’s shoes.

*   Vanessa Quellec is to leave Caffe Milano  in July

*   Restaurant winter break closures

*   The Mount Nelson’s Cape Colony has re-opened, with a new name, Planet Restaurant, and menu. 

*   Vaudeville has reopened. 

*   Massimo’s Pizza Club in Hout Bay will re-open on 20 April, in their original venue in Hout Bay. 

*   The Salmon Bar in Franschhoek has moved into a new main road outlet in The Yard (part ex-Bouillabaisse and Pam Golding) and has re-opened.

*   Miguel’s in Plettenberg Bay has re-opened in the same location.

*   Rust en Vrede will close from 18 June – 18 July

*   Tokara will clsoe between 2 – 9 May

*   The Test Kitchen will clsoe between 7 – 23 May

NOTE: This information will be updated regularly, as we receive new information.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Pub Review: Watching the World Cup at &Union Beer Salon and Charcuterie

&Union Beer Salon and Charcuterie is a very trendy pub that is one of the favourite haunts of bloggers Dax of Relax-with-Dax, The Foodie and JamieWho, and they give its beer brands regular coverage via Twitter,  so much so that I had to try it out – the first time about a month ago – and then I went back for the Brazil versus Portugal match last week. 

To review &Union one needs to know that the owners were the founder owners of Vida e Caffe (Brad Armitage and Rui Esteves), who broke away to create &Union.  &Union does not give one a Vida franchise feel at all – exactly the opposite is true, and it is commendable that the owners could start and maintain a business so radically different to what they did before.  Also, untypically for Vida e Caffe, &Union has no visible exterior branding on Bree Street, but those that love the brand and share the passion, know where it is!

&Union is not a traditional pub – one sits outside on wooden tables and benches in summer, and for the World Cup a Moroccan style tent has been erected to cover all Cape Town winter weather options, with heaters if it gets cold.  The tent has three strips of material on it, which are linked to a painting near the entrance, all related to the Puma Africa Unity Kit.   It would be lost to most present, unless they had been invited to the launch of the new Puma beer a few days before.

We arrived just before the match starting time, and there was only a little bench available to sit on, a little removed from all the other benches, and without a table.  I was impressed with Simon Wibberley, the Operations Manager, who seemed to know everyone coming into &Union, hugging and kissing (the ladies at least), and the guys all seemed to be friends.   Simon stood near the entrance, and kept an eye on things continuously – no sitting back and having a beer and watch the soccer for him.   It became so full that he eventually locked the gate, yet it did not feel crowded.  The only problem was a lack of seating for everyone.

The beer list is an unusual brown A3 recycled sheet which shows its seven beers and tells the &Union story.  The owners wanted to develop beer brands that are authentic, truthful and honest, and that stand for quality, heritage, tradition and taste.  This led them to find “some of Europe’s oldest family-run breweries in search of artisan-produced beers that we are not only proud to produce for our customers but love to drink ourselves.  We don’t believe we can single-handedly change the world of beer as it exists but with a little raw passion, blind optimism and reckless resolve, we can perhaps make a difference”, the beer list says.

This mission for &Union has led to the development of “luxury beers, handcrafted by our artisans from the finest natural ingredients.  Our pils and amber ale are brewed using only 100% barley malt, yeast, hops, and water”.  The beer is brewed for up to 8 weeks.  The Pils and Amber are unpasteurised, the beer list says, to allow a “fuller, richer taste”.   The passion comes from “Eating. Drinking. Living. That’s what we love. Pairing real beer with real food…”.  This passion is lived in a small selection of food options, the seven beer choices, and, surprisingly, wines.

The beer list has a prominent packshot of each beer sold, and as an infrequent beer drinker and having been ignorant about the brand, the seven beer names meant nothing to me at all.  The beer list is there to help, with better-than-wine descriptions of each:

*   Unity Lager was developed for Puma’s “African Unity Kit” football campaign.  It is “medium-bodied”, “silky smooth”, “malty”, “hints of apple and honey”, and has a “bittersweet floral finish”.  It costs R40 for 500ml

*   Brewers &Union Unfiltered Lager is “unfiltered, unpasteurized”, “bursting with flavour”.  Cost is R 40 for 500ml

*   Steph Weiss is a wheat beer, “delicate, smooth and creamy”, “aromas of vanilla and clove”. Cost is R 40 for 500ml

*   Berne Unfiltered Amber is German-style, “buttery”, “toasty, bready malts”, “hints of caramel and toffee”.  It costs R 40 for 500ml

*   Brewers &Union Dark Lager is “beautifully hopped”, “dark roasted malt flavor” (sic). Cost is R 40 for 500 ml

*   Touro Tripel Blond has a “creamy palate”, “fruity spicy malt flavour” It costs R 125 for 750ml

*   Touro Tripel Amber has a “honeyed-amber malt aroma”, “hints of vanilla and caramel”.  Cost is R 125 for 750ml

The menu is short and sweet: eight food options- a biltong bowl (tasted a bit vinegary) at R25; pate – made from charcuterie off-cuts and a bit too coarse for my taste – at R35;  grilled weisswurst with mustard was excellent – at R60;  Prego rolls cost R 60, available in beef and pork; the Charcuterie Board costs R65, and consists of coppa, parma ham and felino sausage; the “grilled juicy saucisson” board  – a North African sausage made with 16 spices – costs R60;   a 3-cheese board costs R65; and the salmon carpaccio board R75.  Three “sweets” are offered, almond croissants (R15), Italian chocolate liqueur (made by Massimo from Hout Bay Pizza Club) at R20, and an espresso chocolate at R25.  &Union also serves organic coffee.  One can also have an early breakfast at &Union.

Two white and two red wines are served by the glass: Haut Espoir Sauvignon Blanc (R35) and Tamboerskloof Viognier (R40), and Landskroon and Boer & Brit ‘The General’ red blends, both costing R 40.  Ten wines by the bottle start at R 130 for the Haut Espoir, and The Hedonist is the most expensive at R 210.  I loved the name of the sparkling wine brand – Suikerbossie ‘Ek wil jou he’, made in Kimberley, a surprise wine region.

&Union is a refreshingly (pardon the pun) different ‘beer salon”.  It cares about beer, food and its clients.   It knows how to build relationships with its customers.   It is not pushy nor hard-sell, maybe a little too laid back on the service, but regulars go inside and order what they want, not waiting to be served.  The soccer did not have much “gees”, despite there being so many soccer fans.   It is trendy, and no doubt will grow into an eatery and beer salon that will set new standards in responsible eating and drinking in Cape Town.   The only dissonance for me is that wines are served (with some unfortunate typos in the wine list), given its name and beer focus.   The challenge for the owners will be to keep it small and personal, the opposite to what they achieved with Vida e Caffe.

&Union Beer Salon and Chacuterie, 110 Bree Street. Tel 021 422-2770. www.brewersandunion.com. Twitter @andUnion. Blog: www.andunion.blogspot.com  Free wireless internet.  

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com.

Cape Town restaurants: can we become world class?

A recent blog post by chef, Eat Out Top 10 restaurant judge and owner of Wild Woods restaurant, Pete Goffe-Wood, is the inspiration for evaluating how ready Cape Town’s restaurants are for the World Cup, a mere three months away today, and for becoming world class.

Goffe-Wood wrote that the local restaurant industry is “teetering on the brink of greatness”, and encouraged his colleagues to “make the leap” to offer the “foreign market waiting to be fed, educated and entertained and we must make sure that we give them what they came for”.    Goffe-Wood identified complaints about high food and wine prices, poor service, and inconsistent food quality as being reflective of problems facing the restaurant industry.

He explained how wine-markups of 200 %, whilst creating outrage, are the norm, and that restaurants have to follow wine producers when they increase their prices every year.   Goffe-Wood is critical about the lack of restaurant reviews in “print media”.  He believes that the industry needs “positive input from informed and educated sources”.   Service , he says “is not to be subservient”, and he seeks a “more professional attitude towards the service we provide”.

So what do we as customers say to restaurants in response to Goffe-Wood’s self-analysis, and to guide them to greatness:

1.  First, well done Pete, for acknowledging that not all is perfect, and for wanting to lift the standard for the restaurant industry in Cape Town.

2.  We expect consistency in a restaurant’s food quality, service, and value-for-money, plus an attractive and interesting decor, and an undefined feel-good factor of “I like it here – this is a restaurant for a person like me – I will be back”.

3.  Please answer your phones when we call to make a booking, rather than letting us speak to an answering machine, which may or may not return our call.  Have friendly staff that understand the language we speak, and that can spell a basic name like “Chris”!   Even better, recognise and acknowledge our voice as regulars when we call

4.   Trust us as customers when we have made bookings at your restaurants – confirmation calls are soooo irritating.  Allow a 15 – 30 minute cut-off time, for late arrivers, and then offer the table to the next walk-in.  By all means ban customers if they are habitual late-arrivers, or even worse, non-arrivers!

5.  Retain your staff – we see staff turnover even in the best of establishments, and it is often the staff relationships that maintain the relationship consistency and that influence the service perception we have of your restaurants.  Please do not let your new waiter train on me!   Start an industry initiative, to not appoint the waiter/kitchen person running off (often without notice) from one restaurant to another.

6.  Train your staff – start with the wines.  When the waiter does not understand the word “vintage”, I shudder, and wonder why you did not start at the beginning with your training, or why your winelist cannot list this important detail.

7.  Why do we as patrons have to pay the salaries of your staff via tips?  It is the only industry where the onus lies on the client to make such a payment.  Almost two years ago the Department of Labour promulgated the Sectoral Determination for the Hospitality Industry, and it demands that staff be appointed on a full-time basis, with a monthly salary.  I know of few restaurants where this legal requirement is being applied. 

8.  Charge fair prices.  It’s tough for everyone at the moment.  Price increases of up to 50% (Reubens) and exorbitant World Cup prices (Beluga and Sevruga) alienate customers and make you look greedy.  The days of hoping that tourists alone will fill your coffers because of their foreign currency are over. 

9.   The marketing of restaurants is very poor.  Blond sexy “poppies” in ads does not crack it for most of us!  Few restaurants have websites, and the fewest restaurants seem to understand search engine optimisation, in making sure that patrons can find more information about their restaurants on the internet.   If one does a Google search, restaurant websites often are ranked lower than reviews written about them by industry websites such as Eat Out, or by bloggers.   This means that prospective clients are not hearing the restaurant marketing message directly.   The fewest restaurants in Cape Town understand the power of Social Media (Pizza Club, Cafe Max, Nook Eatery, Arnold on Kloof and Jardine are the few on Twitter) and Goffe-Wood Twitters and blogs very occasionally only.  I am not aware of any restaurant which has an integrated social media marketing strategy! 

10.   Your customers have become your reviewers, horror of horrors, and they say it as it is.  No more white-washing, no more ‘incestuous’ relationships between reviewers wishing to remain best mates with the chefs.  Bloggers are evaluating restaurants as the man/woman in the street would experience them, and the more honest they are in writing about what they experience, the more their evaluations are valued.   Banning them from your restaurants, as Le Quartier Francais, Carne and Beluga have done, if they have given you a critical review or feedback, is not productive, and it means that the restaurants will not improve if they cannot accept feedback.

11.  Treat us with honesty – do not con us with a marketing claim on your website, that is not true – as does Carne, which claims that all its meat is organic and comes from the Karoo, which has proven to be not true.  The dishonest claim remains on the website!

Restaurant patrons will forgive a restaurant many sins if they feel comfortable and “at home”; if they feel respected, even if the feedback provided is not always positive, provided in the interest of making it better;  if they are kept up to date with information from the restaurant; and if restaurants learn to say thank you for regular patronage, for a review, or for business sent to them by a regular client.  Not too much to ask, is it?!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com