Tag Archives: proudly-Franschhoek

Restaurant Review: Cafe Le Chocolatier has no chocolate on menu!

The new Place Vendome, at the entrance to Franschhoek, is a most chic and attractive centre, that has a collection of small outlets (although at least three shops are standing empty currently).  The Cafe Vendome that opened in it initially has a new owner, and is challenging the well-established Huguenot Fine Chocolates by changing its name to Cafe Le Chocolatier, and by making the most delicious chocolates.  However, the chocolate delights are not incorporated into the menu.

The Cafe originally was owned by the owners of the centre, but they were not at the Cafe enough, running a busy estate agency in the village. The rude and agressive attitude of the staff has been a problem since they opened.  When I saw the new name of the restaurant on a recent visit to Franschhoek, I popped in to try it again.  Sadly the same waitresses are still there, but a chocolatier, trained at the Lindt Chocolate Studio in Cape Town, is a new member of the kitchen team.

Cafe Le Chocolatier is now owned by Dr Daniel Waldis, a Swiss national who lives in Franschhoek, who says he bought the Cafe as a “hobby” at the beginning of July.  He owns the Swiss Dermal Technology company in the V&A Waterfront, which offers skin rejuvenation without plastic surgery.  He only goes through to Cape Town three times a week.  His “Botox clients” see the brochure for his new restaurant, he says, and then come through to Franschhoek.  Dr Waldis wants to establish a “European style” restaurant, with good quality coffee, cake and meals, and wants to help to lift the standard of Franschhoek’s claim of being the Gourmet Capital of South Africa.   He introduced the chocolate-making inside the Cafe, and will be introducing a deli with cold meats and cheeses as well.

The menu has been compiled by Dr Waldis, who selected light meals that were requested by customers.  Its opening line is “An experience for the connoisseur” – this is a claim that Dr Waldis will find hard to live up to, given his two waitresses’ attitude, and the selection of dishes that are offered, even though the quality of the food is good.  The menu also states “Our menu is created with the freshest of locally sourced products and is therefore subject to change on an almost daily basis.”   The prices of some dishes are on the high side.  Breakfast options include bacon, mushroom and eggs (R59); poached eggs on croissant, with salmon (R69); scrambled eggs with Emmentaler cheese and bacon or salmon (R69); and filled Omelettes (R69).  Sandwiches cost R69, and two choices are offered: grilled chicken, char grilled aubergine, mozarella, pesto and tomato; and smoked salmon, light wasabi creme fraiche and rolled cucumber sheets.  Soup of the day costs R29; chicken pie and salad R49; beef lasagne (R69); Quiche Lorraine with salad (R69); Club Sandwich (R69); and Penne Salad, with organic feta, olives, tomato, basil, lots of herbs, and a wonderful dressing was delicious (R59).  The Cappuccino was excellent, good and frothy, and cakes are expensive at R39 for a small slice.  The chocolates cost R8 each.

A small selection of beverages is offered, including Heineken (R20) and Peroni (R24), and wines-by-the -glass are reasonably priced (R25 for Haut Espoir Sauvignon Blanc, Simonsig sparkling wine R45, Beyerskloof Pinotage R35).  One wonders why such a small selection of wines is not proudly-Franschhoek!

It was when I asked the staff about Dr Waldis’ background, and about the new chocolate-making, that the waitress Sony became rude and aggressive in answering the questions, stating that I had “not asked her permission to interview her”!   She referred me to her “manager” (apparently she is a waitress too), who in turn said I should make an appointment with Dr Waldis and ask him the questions directly, that is after she first spent 10 minutes doing other things and returning the ice to a freezer. I had requested to speak to the new owner when we arrived.  Luckily Dr Waldis was at the restaurant, and sat with me for 10 minutes, charmingly giving me his background, and that of the thinking behind his new “hobby”, and offered us some of the chocolates to try.  They are absolutely wonderful, with melt-in-the-mouth liquid Lindt chocolate fillings.

Cafe Le Chocolatier could become a threat to Huguenot Fine Chocolates (an institution in Franschhoek), because its chocolates are better, and due to its location at the entrance to Franschhoek.  However, the chocolates are twice as expensive.   The waitressing staff need serious training in customer interaction, and need a manager looking after them.   Branding is a problem, with a Cafe Vendome sign still on one side of the shop, and the door mats having the old branding too.  The chocolate-focus in the restaurant name contradicts the menu that offers everything but chocolate (except hot chocolate).  The delicious cakes (carrot cake, chocolate mousse, etc) are not listed on the menu.  If one did not anticipate chocolates to be sold from the name of the restaurant, one would not know about them, as there is no proper display counter in which to see them.  A ball of chocolate brought with the bill, or served with the coffee, could be a good chocolate sampling opportunity.

POSTSCRIPT 2/1/11:  I returned to Café Le Chocolatier after 6 months, and was pleasantly surprised about the vast improvement in the service, mainly due to the departure of the two staff members who were so unpleasant on my previous visits.   The menu also is far more focused on treats containing chocolate, including cakes, cupcakes and chocolates made in the Café.

POSTSCRIPT 22/4:  For Good Friday I had kingklip (R99) at Café le Chocolatier for dinner.  Commendably they stay open until 8 pm.  While the vegetable mix was too salty for my taste, I liked the Basmati rice and kingklip.  A material serviette for dinner would be nice.  The service has improved greatly, and it is one of my favourite Franschhoek coffeee shops now.

Cafe Le Chocolatier, Place Vendome, Huguenot Road, Franschhoek.  Tel (021) 876-2233.  No website.   Monday – Sunday, 9h00 – 20h00.

POSTSCRIPT 10/7/13: Le Chocolatier has moved to The Apprentice in Stellenbosch.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Restaurant Review: Dutch East not Dutch, nor Eastern, nor a ‘culinary jewel’!

Of all the restaurants that I have visited and reviewed, newly opened Dutch East in Franschhoek has been one of the most difficult to come to grips with, to categorise and to review.   It appears to not have a focus, and to be all over the place in terms of what it wants to achieve.

When we spoke to co-owner Sainkie du Toit, the front-of-house manager, she immediately emphasised the South African nature of the restaurant, but with an Eastern touch.  We could not see the “Eastern” touch at all, and in fact there was little South African about it, except for a BBQ one can order, as well as offal.   Sainkie tried to correct herself, and referred us to the menu, in which the restaurant describes itself as “contemporary, with a South African influence and an Asian touch”, and “Fresh local ingredients infused with eastern flavour combinations”.  Our party of three could not see the Asian, South African nor contemporary descriptions in the menu items at all.  However, the menu had some French names, and a “chimichurri relish”, which is South American, is served with the squid starter.  Sainkie could not explain how they had got to the name, or why they chose the name out of about 40 options.

The problem is the menu.  I’m all for creativity and doing things differently, but when a new restaurant sets itself up in a space of a restaurant that was frowned upon by many of the locals (Burgundy), one cannot move too quickly or too radically until one has a following.  It was the grouping of the menu items that caused the biggest challenge, with headings for “raw” (e.g. steak tartar, seared tuna, shaved salmon, springbok tataki), “small” (curried eggs, meat balls, “black lip abalone” and grilled scallops), “breads” (tortilla with duck, pizza, baguette – served at lunch only), “cured” (biltong sirloin, kudu carpaccio, coppa, smoked trout and more), “offal” (veal tongue, lamb’s head “tourchon”, oxtail, and pork trotter), “meat” (hangar steak, lamb shoulder, pork belly, quail and rib eye), and “fish and shellfish” (kingklip, crayfish with Cafe de Paris, tiger prawns).   One can even order a “BBQ”, serving a whole sheep’s rib, game sausage, and the unmissable toasted cheese, tomato and onion sandwich, and a salad.  A minimum of 6 guests must order this South African “braai” dish for it to be prepared, it costs R130 per head, and it must be booked in advance.  “Sweets” are the apple crepe, fried milk tart, brulee, and Swiss chocolate fondant.

We could not get to choose what we liked, so we looked at the Winter Special menu, which is charged at R150 for three courses and a glass of Protea shiraz or sauvignon blanc (made by Anthonij Rupert Wines).   We made sure that we all chose a different combination of dishes, to give us nine opportunities to try them.   What is confusing is that the Winter special menu has prices for each individual dish, even though one can only order from it for the three courses, at the total price of R150. 

Our waitress Nolundi had a lovely smile, and also could not explain the essence of the menu to us before Sainkie came to the table, stating that the restaurant serves, “afval, raw meat and game meat”.   This was a bad start for us.   She said the wine came from “Reuben”, but not the restaurant Reuben, she said, meaning Rupert.   

The wine list is very ‘proudly Franschhoek’, almost every wine estate being represented, probably making it one of the most comprehensive Franschhoek wine lists: Graham Beck, Rickety Bridge, L’Omarins, Glenwood, Rupert & Rothschild, Porcupine Ridge, Stonybrook, Boekenhoutskloof, Grand Provence, Landau du Val, Solms Delta, Lynx, Haut Espoir, Haute Cabriere, Chamonix, Klein Dauphine, La Bri, Vrede & Lust, Klein Genot, Bellingham, Eikehof, and Pierre Jourdan.  The list contains a few typing errors.   What was unusual was to lable the sparkling wines as “bubblies” and the Rose’s as “blushes”.

We were served three tiny slices of garlic and herb pizza while we decided on our order.  The pizza slices were over-salted, and contained onion, and spoilt the palette for what was to come.   The water took a long time to come to the table as they had run out of jugs (the restaurant was half full).   Our starters arrived almost immediately:  the spinach soup arrived lukewarm and was terribly bland, but the parmesan-topped bread was very tasty.   The squid came in a soup plate with a lot of liquid, but was not described as a soup.  The idea of ‘pairing’ this with red pepper and yellow pepper was probably meant to be a good one, in that it would have added colour to the dish – the problem was that the red pepper was hidden by the 6 tiny tubes of calamari, and the yellow pepper was so overcooked that it became a brown ‘something’ on top of the calamari, and was initially unidentifiable until one tasted it.   The calamari dish had a distinct taste of nutmeg, not a good match in my opinion.  The “spring rolls” were served as three samoosas, and were not served with the advertised salsa, but with bits of paw paw, cucumber, onion and tomato and lots of rocket.  When we asked Sainkie about the spring rolls, she apologised, saying that the kitchen staff had rolled the spring rolls into the wrong shape.

None of us was happy with the starters, and we asked our waitress to relay this to the kitchen.  There was no response from Sainkie about the feedback, and she seemed to steer clear of our table thereafter.  We were nervous about our mains, but we fared far better.   The gemsbok steak was cut into slices, and was tender.  It was such a large portion that I had to ask to take half of it home.   The spinach was perfect, and the “potato mash” was served as if it was a whole potato.   The Venison pot au feu was very tender, and came with dumplings, underneath a pastry layer.   The lamb’s tail was bravely chosen by my colleague, and served  “barbequed”, making it quite black, too burnt for the taste of our Brazilian trainee.   The lamb was served with more rocket, polenta mixed with sweetcorn, and “Sauce Gebriche”, an odd mayonnaise sauce with boiled egg and pickled cucumber.  When we checked with Sainkie, she went to the kitchen to find out for us for sure – she returned with the news that there was anchovy in it too, but my sharp-tasting colleague could not detect this at all.

The desserts had mixed reactions.  The rhubarb, strawberry and custard dessert, on a bread base, was a compressed stack served with plum sherbet, which needed some extra cream or custard, as it is very dry.     Poached pears were served in a soup plate with rooibos sultanas, in a ginger cinnamon broth, far too weak to allow one to get a clear taste of the ingredients.  Once again, we felt that the fruit should have come with custard or cream.   As the Winter specials menu only had two options for desserts, I requested an apple crepe dessert from the main menu, and offered to pay in the difference of R10.   It was very tasty and a generous portion, with caramelised apple and raisin, and vanilla ice cream.   The first cappuccino was not frothy and had spilled over the side, but was quickly replaced with a great frothy one in a clean cup, when requested.  

Sainkie admitted that co-owner and chef Pasch du Plooy (previously at Reubens, L’ermitage and Bouillabaisse) was not on duty, and this appeared to explain the poor quality of many aspects of our meal, and the kitchen mistakes.   We pointed out to her the chipped candleholder on our table.   She said that she knew about it, but that she had not been able to find a replacement.   We advised her to have none at all rather than one with two chips in it.   We also advised Sainkie to reflect the restaurants dishes in the Winter special menu, so that one can get a taste for them, especially as it is such a complex menu, and she admitted that it had been a mistake in their May special menu to not have done so.  Sainkie and Pasch are both graduates of the highly regarded Institute of Culinary Arts Chef’s School  in Stellenbosch, and met each other there.  The raw facebrick interior and exterior of the restaurant are the same as the previous restaurant, with only a name change.

Without being asked, Sainkie discounted the meal by R 72,45 on our total bill of what should have been R488 in total, for 3 meals, one tea, the cappuccino and the dessert surcharge, a reduction of 15%.   Sainkie invited me to come back to try the standard menu as the guest of the restaurant when I return to Franschhoek.   The bill is confusing, in that each of the items of the Winter Special menu is charged individually, and almost every item, even the mains, were charged at R 50 a dish, even though one pays R 150 for the meal and the glass of wine in total.

The website states boldly :”Authentic and inspiring, DUTCH EAST is a culinary jewel in the heart of Franschhoek’s iconic main street”.  We believe that Dutch East has a long way to go before it can make this claim!

Dutch East,  42 Huguenot Street, Franschhoek.  Tel 021 876-3547. www.dutcheast.co.za (The website has irritating photographs flashing, if one does not click onto a specific website page, when one first opens it.  It commendably does carry a lot of information, unusual for restaurant websites in general, but irritatingly does not list prices for its dishes and wine list).  Open 7 days a week, lunch and dinner.  Corkage R30.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Franschhoek winemakers resilient to credit crunch

The Franschhoek Month asked the Vignerons of Franschhoek what effect the recession is having on their wine sales.

The majority of the estates that replied stated that their wine sales have increased relative to the same period a year ago.

Dieter Sellmeyer of Lynx Wines writes as follows: Non-cellar door wine sales locally come mainly from restaurants and from mail campaigns and neither of these have suffered – in fact restaurant business is up, which may partly have to do with the evolution of the brand. We have never done a lot through retail outlets as the competition there is massive and yes, cut-throat.”

Haute Espoir, Rickety Bridge Winery, La Motte, Stony Brook Vineyards, Graham Beck Wines and Vrede & Lust also all report increased wine sales, and it would not appear that the visitors to the Franschhoek wine estates are trading down in their wine purchases, as was claimed in a recent article in the Cape Times.Dana Buys from Vrede & Lust describes how he has enhanced wine sales at his estate: Our sales are significantly up over last year. I think it is due to our wines improving and a strong focus on direct wine sales. Direct sales are important with more customers buying to drink at home versus while eating out. Our wines are priced well relative to the quality. We have significantly upgraded our cellar door team and they have done a great job building the new wine club and getting our European eStore sales humming”

Graham Beck Wines’ Etienne Heyns attributes their sales success to his cellar door staff: “Our staff makes a point of providing our visitors with extra hospitality and superb attention during such times when relatively fewer visits occur. In addition, we reward our visitors with an array of extra special offers on our wines. We value their custom and want them to leave our estate with an indelible impression – and a boot full of superb wines.” Werner Els of La Petite Ferme attributes their sales’ success to focusing on greater distribution in South Africa’s major cities.Vrede & Lust says that there are fewer tourists around this season. “To counteract the tough economy we work on ensuring that our pricing is correct for the climate and we understand that better cash-flow is often more important than higher profit margins – i.e. we are realistic about the laws of supply and demand! Most of all, we work hard to ensure that the customers who visit the farm have a fantastic experience here” says Dana Buys. Rickety Bridge Winery says that it offers a good quality product. “We put a lot of emphasis on giving guests an experience though good service and a good quality “product” in both our restaurant and with our wines. I believe we offer something for everybody – whether they are serious connoisseurs or just looking for a relaxing day in the winelands” says Jackie Rabe.When visitors come to the farm we sell them an experience – wine sales follow automatically and price hardly comes into it. Being small only I, as passionate owner/winemaker, or my equally passionate Assistant Winemaker, do the cellar tours and wine tasting” says Sellmeyer. “We have a few very loyal small tour operators. Their clientele is usually upmarket and interested in wine and more often than not they have wine sent back home. The tour operators know we offer cellar tours and tastings in German, and for that sector this is an immediate winner”.Haute Espoir exports its wines to Germany, New Zealand, Ireland, Sweden, Malaysia, Belgium and Singapore; Lynx sells to Denmark, Holland, Germany and the USA, but the USA sales “have almost vanished. Europe, on the other hand, has soaked up what the US didn’t take. Our Danish distributor reports the best season ever, and our wines are right up there – the result of joint marketing efforts with our distributor. Holland and Germany are not very different. In addition we have very recently received two significant orders from UK and Switzerland for the first time. With a bit of nurturing these will develop into repeat business.”

Rickety Bridge exports to the UK and the USA; Vrede & Lust exports to Canada and Europe; Stony Brook focuses its exports on Europe; La Petite Ferme exports to the UK, Netherlands, Germany, Ireland and America; Graham Beck sells its products in 40 countries, but Sweden and the USA are its two most important foreign markets; and La Motte exports to Europe, Africa and the Far East.

The visitor profile of visitors to the wine estates appears to be varied. Graham Beck Wines estimates that more of their visitors are foreigners than South Africans, in line with 65 % of its wine production being exported. La Petite Ferme receives mainly European visitors, Vrede & Lust is visited by locals, British visitors and Americans; Rickety Bridge Winery says 40 % of its visitors are South African, and the balance are from the UK, USA and France; Lynx sells to visitors from the UK, Germany, USA, Sweden and Holland, as well as South Africans from Gauteng. Some wineries appeal more to older wine lovers, others to younger visitors. “Swallows” are an important part of the winetasting mix at La Motte, says Werner Briederhann, probably due to their exposure to the wines at the monthly La Motte concerts.

When asked how the Vignerons can assist in attracting tourists to Franschhoek, Haute Espoir’s Rob Armstrong said :’“Strive to enhance the experience visitors to our valley have in every aspect, to make this the most attractive destination in South Africa.” Jacky of Rickety Bridge Winery suggested that: “I think it is important to create as much a positive feeling about what you do, get the name out there, get people talking about what you have to offer, make sure your staff are positive and send that message through to customers. Don’t ride on your laurels and expect business to come to you, do as much as you can to drive business to you. Evaluate what you offer and see whether you are really offering guests the best you can, in terms of price, quality and service. If not, how can you expect people to come back. I think in these tough times consumers become sharper, will shop around for good value and will not support places that are taking advantage. I also think that business will have to work harder and smarter to achieve the same business they did in more liquid times.”

Buys says that ‘great customer experience and value’ are key. “We compete with many other destinations in South Africa and elsewhere, and the overall value proposition must be very competitive.”

“We just try to do great value for money wines and give friendly, personal attention to visitors who come to the farm.  We believe in word of mouth advertising and our customers have been very loyal, even when times are tough” says Stony Brook Vineyards. For Els of La Petite Ferme it’s a change of focus to the South African market, while Graham Beck Wines’ Heyns says its “service, service, service!”

Sellmeyer is ‘proudly-Franschhoek’, and makes an important point in this regard: The best way is to send out the message of what a great place Franschhoek is, and all that it has to offer. To do this the most important thing is to remain upbeat, particularly in communications to the media and in newsletters. Visitors don’t like to go to a place that is depressed and down. But the Vignerons won’t be able to attract visitors on their own – they’re only one element of the Franschhoek experience. It’s a joint effort between all players, and just like I only recommend restaurants in the Valley, I would expect the converse to be the case. When I hear about guesthouses only recommending wineries on the other side of the mountain I ask myself ‘why?’- it’s like shooting yourself in the foot. It’s great if tourists go back and tell friends how much the Cape Winelands have to offer, but it would be better still if they told their friends how much Franschhoek has to offer.”

This article was written by Chris von Ulmenstein and was first published in the July 2009 issue of The Franschhoek Month.

Whale Cottage Portfolio: www.whalecottage.com