Tag Archives: Rugby World Cup

Summer Cape Town and Winelands Restaurant Specials

We are delighted that many restaurants in Cape Town and the Winelands have seen the benefit of offering specials, and are continuing to do so.  The Spring/Summer 2011/2012 specials for Cape Town and Winelands restaurants follow below, and will be updated continuously:

*   Pure at Hout Bay Manor: 3-course dinner for R 220. Summer. Tel (021) 790-0116.

*   Pepenero in Mouille Point : sirloin and chips R79, seafood platter R 129, 1 kg prawn platter R99, oysters R9 each, sushi platter R109.  Half price sushi all day.  Indefinite. Tel (021) 439-9027

*   Sinn’s Restaurant at Wembley Square:  Lunch (6 options) at R50.  3-course dinner with glass of wine R150.  Summer. Tel (021) 465-0967

*   Theo’s on Beach Road, Mouille Point: Oysters R 8 each, 15 prawns R99, line fish R99, 250 gm Sirloin steak. Kingklip and 6 prawns R125.  250g Sirloin steak and 6 prawns R125. 250g Lobster and 6 prawns R159. Summer. Tel (021) 439-3494.

*   Sevruga in the V&A Waterfront: half price sushi Monday – Saturday 12 – 6 pm; 25 % off sushi Sunday 12 – 2pm, 50 % off Sunday 2 – 6 pm, 3-course menu R160, daily, lunch and dinner; 2-course lunch R120. Summer. Tel (021) 421-5134

*   Beluga, The Foundry, Green Point: 1 kg Prawns R130, 50 % off sushi and cocktails all day Sunday, and from 12h00 – 19h00 weekdays. 2-course lunch R120; 3-course lunch and dinner R160.  Summer. Tel (021) 418-2948.

*   La Mouette, Regent Road, Sea Point : 6-course Tasting Menu R 165, with wines paired R 330. Monday – Sunday dinner, Friday and Saturday lunch.  April. Tel (021) 433-0856

*   Bertha’s in Simonstown: 1 kg Queen prawns cost R99 each, 1kg mussels R99, 1 kg chicken wings R99, full rack of ribs plus chips R99.  Half rack of ribs R59. Summer. Tel (021) 786-2138

*   Aubergine:  2-course lunch R198,  3-course lunch R254, Wednesdays – Fridays.  Monday – Saturdays except public holidays. Daily dinner specials. 3-course R375, 4-course R455, 5-course R565 degustation menu. Summer. Tel (021) 465-4909

*   Ferryman’s Tavern, V&A Waterfront: Buffet plus Castle draught weekday lunch, R65. Sunday roast R 55 Indefinite.  Tel (021) 419-7748

*   Hildebrand: 2 courses R99, 3 courses R130 if eat before 19h00;  Summer. Tel (021) 425-3385

*   Leaf Restaurant and Bar: 50 % off sushi all day, Dimsum 30 % off, Burgers R50 – R65.  Summer. Tel (021) 418-4500

*   Blowfish in Blouberg: half-price sushi Wednesday 5 – 8 pm; Eat all you can sushi Sunday 5-10 pm R149.  Summer. Tel (021) 556-5464

*   Vanilla, Cape Quarter:  Half price sushi 12h00 – 17h00 Daily. Summer. Tel (021) 421-1391

*   Knife restaurant, Century City:  Bagel R35; Salad R45; Rib, meatball, chicken wing and chip platter R60, all specials include a beer/glass of wine/colddrink and coffee.  Lunch special, 12h00 – 15h00, Mondays – Fridays. Indefinite. Tel (021) 551-5000

*   Saul’s Sushi @ Vegas, Sea Point: Eat as much sushi as you like for R115 Mondays and Tuesdays, 30 piece sushi platter R50 – Wednesdays and Thursdays; two for the price of one – Friday, Saturday and Sunday.  Indefinite. Tel 087 151 4595

*   Trees Restaurant, Townhouse Hotel, Cape Town:  2 courses R 95, 3 courses R 130. Indefinite. Tel (021) 465-7050

*   Down South Food Bar, 267 Long Street:  Platter of ribs, chicken wings, prawns, chips, corn, sauce for R190 for two persons. Indefinite. Tel (021) 422-1155.

*  Cape Town Fish Market, V&A:  “All you can eat Breakfast Buffet” R 60, Saturdays, Sundays, and public holidays; Seafood lunch buffet R125, Sundays and public holidays. Indefinite. Tel (021) 418-5977

*   Trinity, Bennett Street:  All you can eat rib R99 Mondays ; 2 Pizzas and 2 glasses of wine R99 Monday – Thursday from 12 pm;  I/2 price sushi, cocktails and tapas Monday – Thursday 16h00 – 22h00. Summer. Tel (021) 418-0624

*   French Toast, Bree Street: Bruschetta tapas free  Monday – Saturdays, 5 – 7 pm.  All wines costing R 400 or less half price on Mondays.  2-course lunch consisting of soup and choice of two tapas plus glass of wine or cup of coffee R89, Monday – Friday 12h00 – 16h00.  Summer. Tel (021) 422-3839.

* The Square, Vineyard Hotel, Newlands:  5 courses paired menu R 195.  Dinner only, Monday – Sunday.  Summer. Tel ()21) 657-4500

*   Dunes, Hout Bay : Sunday buffet with smoked salmon, oysters and cooked breakfast R100. Summer. Tel (021) 790-1876

*   Arnold’s on Kloof, 60 Kloof Street, Gardens:  Early bird breakfast half-price special if order before 7h00. Gemsbok Wellington R115, Vegetable stack Napoleon R68, Summer salad R55, Chicken schnitzel R69, Seafood platter R150, Crocodile loin R159.  Tel (021) 424-4344.  Summer.

*   Five Flies, 2-course meal plus glass of wine R100, book on website www.fiveflies.co.za.  Current. Tel (021) 424-4442

*   Balducci’s, V&A Waterfront: Alfresco Lunch specials – soup and salad R89, fish R89, calamari R89, seafood platter for two R245, Steak Roll and chips R85, Steak and chips R99, Burgers R55 – R75, Glass of wine R27, bottle of wine R99, open sandwiches R64 – R86.  Daily 12h00 – 16h00. Summer. Tel (021) 421-6002

*  Codfather, Camps Bay:  half-price sushi 12h00 – 18h00, daily.  Indefinite. Tel (021) 438-0782

*   Black Marlin, Simonstown:  2-course meal R115, 3-course R140 includes glass of wine. Indefinite. Tel (021) 786-1621

*   Cape Town Fish Market, Big Bay, V&A Waterfront, Canal Walk, Tyger Valley, Somerset West, Stellenbosch, Tokai, Grand West Casino: “All you can eat Breakfast Buffet” R60, Saturdays, Sundays and public holidays; 4-course Seafood buffet lunch R125, Sundays and public holidays.  Buy one, get one free – hake on Mondays, sushi on Tuesdays, calamari on Wednesdays.  Indefinite. Tel (021) 554-5962.

*   La Bruixa, Sea Point:  Seafood paella for two for R260, includes a salad.  Summer. Tel (021) 434-8797

*   La Boheme, Sea Point:   2-courses R95, 3-courses R 120.  Summer. Tel (021) 434-8797.

*   The Round House, Camps Bay: 4-course a la carte menu R450, 7-course set tasting menu R595. Summer. Tel (021) 438-4347

*   Planet Restaurant,  Mount Nelson Hotel:  6-course Vegan Journey menu R300 (R380 from 15/9), 4-course The Journey menu R220 (R255 from 15/9 – 15/11), 6-course The Journey menu R380. Summer. Tel (021) 483-1000.

*   Café Manhattan, 74 Waterkant Street: Burger and a glass of wine R45.  Indefinite. Tel (021) 421-6666

*   Pepper Club on the Beach, Camps Bay: 6 oysters plus bubbly R 110, Shrimp cocktail and Avo Ritz R55, Prawn platter R 125, Grilled Portuguese sardines R45, Smoked salmon trout and asparagus R85, East Coast sole R110, Lamb rib R95, Rib-eye steak R115. Summer. Tel (021) 438-3174

*   Savour Restaurant, Sunday Lunch Buffet plus ‘never-ending supply of Methodé Cap Classique’ R265. Summer. Tel (021) 469-8037

*   La Colombe, Constantia: 6-courses R 600, or with wine R800, Monday – Saturday, Summer. Tel (021) 794-2390

*   Catharina’s, Steenberg Hotel: 2-course lunch R185, 3-course lunch R215, 3-course dinner R250.  Summer.  Tel (021) 713-2222

*   Constantia Uitsig: 3-course lunch and dinner R390, Monday – Saturday. Summer. Tel (021) 794-4480

*   Rick’s Café Américain, Park Road: 1/2 litre Paulaner, Erdinger and Valentins beer R 32, 5 – 7 pm; Lunch specials from R45; and more specials on drinks. Indefinite.  Tel (021) 424-1100

*   Barocca, Camps Bay Club: 2 for the price of one burgers Tuesday evenings; Pasta and a glass of wine R50 Thursday evenings.  From 5 pm. Indefinite. Tel (021) 438-1992

*   Seaforth Restaurant, Simonstown: Deep fried prawns R90 Tuesdays; hake and chips R38 Wednesdays; Eat as much calamari as you like R49 Thursdays; Steak and calamari R78 Fridays; Eat as much as you like pork spare ribs R88 Saturdays. From 6 pm. Indefinite. Tel (021) 786-4810

*   Pizzeria Villagio, Howard Centre, Pinelands: Free glass of Teddy Hall wine with home-made pasta on Tuesdays.  Indefinite. Tel (021) 531-4473.

*   Adega, Sea Point: 1kg King Prawns R119. Indefinite. Tel (021) 434-3029

*   Addis in Cape Ethiopian Restaurant, 41 Church Street: 2-course set menu R130.  Tel (021) 424-5722.  Indefinite.

*   Azure Restaurant, Twelve Apostles Hotel, Camps Bay (photograph above): 5-courses R315 includes movie and popcorn, Summer. Tel (021) 437-9000

*   Diva Pizza, Buitenkant Street: 2 large margherita pizzas with choice of two toppings R85.  Indefinite. Tel (021) 461-0013

*   Tokyo Restaurant & Sushi Bar: Buy one get one free daily until 5pm; Sushi Buffet Wednesdays, Fridays and Saturday evenings R110.  Indefinite. Tel (021) 424-5108.

*   OYO, V&A Hotel, Waterfront: Crayfish Special, 500 g R195. Summer. Tel (021) 419-6677.

**   BlueFin Seafood & Sushi, Plattekloof: 50 % off sushi 10h00 – 15h00; ‘Eat as much a you like’ Sushi R129; Monday – Sunday. Tel (021) 558-4281

*   Rhapsody’s, Green Point: 50 % off sushi daily from 12h00 – 18h00. Summer. Tel (021) 434-3004

*   Reuben’s, One&Only Cape Town, V&A Waterfront: One&Only Seafood Platter for Two R 995. Summer. Tel (021) 431-5888

*   Bayside Café, Camps Bay:  Order two main courses, and second person gets lower priced dish free, senior citizens only.  Until 30 April. Tel (021) 438-2560.

*   Café Chameleon, Plattekloof: Beer-battered hake and calamari with a glass of wine/beer/juice R69.  Until 31 March.  Monday – Friday lunch special of small pizza R 45.  Monday and Saturday dinner large pizza special R55.  Ongoing. Tel (021) 911-1025

*   Taiwan City Chinese Cuisine, Century City: 3 courses for 2 persons for R175. Until 30 June. Tel (021) 555-3081

*   Myoga, Vineyard Hotel, Newlands: 7-course dinner R 225. Until April.  Tel (021) 657-4545.

*   Zorba’s, Lagoon Beach: Seafood and meat platter for 2 R220.  Lunch and dinner daily (not valid Saturday lunch). Tel (021) 528-2093

*   Saints on 84 Kloof Street: Bottomless sodas with every meal; 2 flatbreads for price of one on Mondays; 2 burgers for the price of one on Thursday evenings; Craft beer on tap R20 for a pint. Current. Tel (021) 424-0030

*   Den Anker, V&A Waterfront: Vol au vent  with Vedett white beer R 85.  Until October. Tel (021) 419-0249

* F.east, Loop Street: chicken or vegetable curry lunch special R59. Current. Tel (021) 424-5903.

*   Sinatra’s at The Pepper Club Hotel has a business lunch special of R50 for a meal ordered, served and eaten in 50 minutes, or you get your money back. Monday – Friday. Current. Tel (021) 812-8888.

WINELANDS

Franschhoek

*   Allee Bleue, outside Franschhoek: choice of three 250g steaks at R115, including a glass of estate wine, current. Lunch, Wednesday – Sunday. Chicnic picnics daily (weather depending), R145 per person. Summer Tel (021) 874-1021

*   Allora in Franschhoek: 3-course Sunday lunch R99 all year. Daily lunch specials Monday – Saturday under R100. Until end April. Tel (021) 876-4375.

*   L’ermitage, Franschhoek: 3-courses R185 and a glass of wine. Lunch. Summer. Tel (021) 876-9200

*   Grande Provence Jonkershuis, Franschhoek: 4-course lunch and dinner chef’s table, minimum 8 guests, R 320.  Monday – Saturday dinner, Monday – Sunday lunch. Summer. Tel (021) 876-8600

*   Monneaux Restaurant, Franschhoek Country House:  3-course tasting menu Lunch with wine R 200, Monday – Sunday.  Summer. Tel (021) 876-3386

*   Mange Tout, Mont Rochelle Hotel, Franschhoek: 2-courses R230, 3-courses R280. Summer. Tel (021) 876-3000.

*   La Residence, Franschhoek: 2 courses R 380, 3 courses R 490, 4 courses R 600 per person, all inclusive of ‘house wines’ and local beverages. Dinner.  Daily.  Summer.  Tel (021) 876-4100

* Grande Provence, Franschhoek: Chef’s Table, 3-course meal for a minimum of eight guests, R 250 per person. 1 May – 30 September.  Tel (021) 876-8600.

Paarl

*   Bosman’s, Grande Roche, Paarl: 2-courses R120, 3-courses R155.  Monday – Sunday lunch.  Until April . Tel (021) 863-5100.

Stellenbosch

*   Towerbosch Restaurant, Knorhoek Wine Estate, Stellenbosch:  Asado Argentian-style braai on Sundays R165. Indefinite. Tel (021) 865-2958

*   Tokara Restaurant, Stellenbosch: Chef’s Menu – 8 courses, inclusive of amuse bouche and palate cleanser R 450.  Summer. Tuesday – Sunday lunch, Tuesday – Saturday dinner. Tel (021) 885-2550

*   Wild Peacock Food Emporium, 32 Piet Retief Str, Stellenbosch: Specials as per menu, dinner   Wednesday and Friday evenings. Indefinite. Tel (021) 887-7585

*   Johan’s at Longridge, Stellenbosch: 6-course lunch and dinner plus 6 glasses of wine R 400. Friday – Tuesday (closed Wednesdays and Thursdays). Summer. Tel (021) 855-2004.

*   Clos Malverne, Stellenbosch: 60 Minute Business Lunch, R58 – R108. Tuesday – Friday. Tel (021) 865-2022

*   Lord Neethling Restaurant, Neethlingshof, Stellenbosch:  choice of 6 main courses R115, Sunday buffet lunch R150.  Tel (021) 883-8966.

Hermanus

*   Season in Hermanus: Pork roast R66, 3-courses R 125 Sunday lunch; Hake and calamari platter R55, Thursday lunch and dinner. Summer. Tel (028) 316-2854

*   The Class Room, Hermanus: 3-course Sunday lunch R130. 6-course dinner R150 Wednesday – Saturday evenings.  April. Tel (028) 316-3582

*   Rossi’s Italian Restaurant, Hermanus: Small Pizza R38/R45, Lunch Mondays – Thursdays; Indefinite. Tel (028) 312-2848

*   Grilleri, Hermanus : Decreased prices, Tuesday – Sunday evenings, Sunday lunch. Summer. Tel (028) 313-1685

Plettenberg Bay

*   Nguni: Friday night special R50.  Tel (044) 533-6710

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Copyright: Whale Cottage Portfolio

Open letter to Minister of Tourism Marthinus van Schalkwyk

Dear Minister

We have been very happy to have you as our Minister of Tourism, especially when your portfolio became a dedicated one. Since May, however, I sense that our tourism authorities in cities, SA Tourism, and your department are seeing the development of a crisis in our tourism industry, but that nothing is being done about it.   I remember a song Jeremy Taylor once sang about the Ministers that ‘minis’ – I feel that you and your department are ‘minis-ing’, not playing open book with us, and that you are deserting us in our time of need.   Here is why:

1.  You appointed tourism consultancy Grant Thornton, who created fantastic forecasts of how many tourists would come to South Africa for the World Cup.  The recession hit the world in 2008, and at no stage did Grant Thornton revise its forecast for the event attendance.  On the basis of their projections, Cape Town alone saw the addition of 9 new hotels and 1500 beds, not to talk about the numbers of apartments that were hastily vacated and renovated, for letting purposes.  We all painted and polished our guest houses, yet the soccer fans that came to stay were just like all our other tourists in the end.  Home and flat owners, taken by Seeff’s campaign with Gary Bailey as a spokesperson, sat with empty accommodation when they cancelled leases with their existing tenants to make a quick buck.

2.  You allowed us to be ripped off by MATCH, a FIFA affiliate hospitality company, who milked us with unheard-of commissions of 30%, with your blessing!  And then they cancelled the largest part of the booked stock, on their own favourable cancellation terms, just eight weeks or less prior to 11 June 2010. 

3.  You sent the Mickey Mouse team from Disney  to quickly spruce up our service excellence, at a cost to taxpayers of R9 million or so, a waste of time for all that attended.  Our nation is one known for Ubuntu, and we were recognised for it as one of our success factors – we did not need Disney to teach us that!

4.  But it is the current post-World Cup crisis, which Cape Town Tourism confidently tells us a year down the line was predictable, given the 2000 Sydney Olympic Games example, that is getting to all of us.  The Bureau of Economic Research survey results released earlier this week shows us that confidence in the Accommodation sector is at its lowest ever, at 25 % (even estate agents are more confident at 41%, and they are not having a great time!). There has been no growth in confidence since 2007, even though we knew that the World Cup was coming in 2010.

As the most senior official driving tourism in our country, we would have expected that you would guide and lead us, that you would tell us what drastic steps your department and SA Tourism are taking to help us to get international tourists to our country, and local ones to our cities and provinces.  All we hear from you is how successful South Africa has been, and how the World Cup has contributed to this success. For the first time you have acknowledged that things are not going so well, and that “growth in the tourism sector is expected to slow down towards the end of 2011“, reports Eye Witness News about your address to FEDHASA Cape earlier this week.  You are reported to have said at that same meeting that ‘visitor number (sic) still look good following the country’s successful hosting of the soccer showpiece.  The minister replied by stating some establishments invested too much in catering for an influx of tourists prior to the tournament”!  Sir, with respect, it was your consultants that guided us on visitor numbers.  Now the proverbial has hit the fan, and there will be none of us left in this industry if you are saying that it will get even worse towards the end of this year! 

5.  I feel for you, being reliant on those on the ground to feed back to you how bad things really are, and that you are misinformed and misled by some.  I cringed when I read that FEDHASA Cape Chairman Dirk Elzinga put the poor booking situation down to the usual Cape winter seasonality, demonstrating that he is not a hotelier, and does not have a clue about the hospitality industry, having headed up the Cape Town International Convention Centre previously.   I was depressed by Cape Town Tourism’s long-winded acknowledgement that something mustbe done about changing how Cape Town is marketed, as if we have months and years to do so.  Cape Town Routes Unlimited has been the most proactive in talking to our industry via the media, in asking us to slash our rates, but clearly they do not know that we charge rates of up to 50 % less in winter, and have done so for the past 15 years or more.  Many ofus have not increased our summer rates since 2007, yet costs are rising continuously.

6.   Your own consultants Grant Thornton are saying that not enough local and international marketing is being done, especially in the newly opened markets of China, India, Brazil, Mexico and Argentina.  I like that you have addressed the ‘silo’ mentality of the tourism industry, as reported in the Cape Argus, and even see this at our local level.  Cape Town Tourism and Cape Town Routes Unlimited are operating independently, and without apparent collaboration.  High airfares are one of the reasons for the poor tourism performance – please help us to get SAA to price flights realistically, so that we can get the tourists to our country.  Help us to get direct flights to Cape Town, instead of via Johannesburg.  It is interesting that you identified that the power of tourism is in the hands of a small number of powerful operators. Share the tourism pie with all of us.  Please open the doors, and create dialogue between the different sectors that feed and sustain the tourism industry. I was shocked to hear that the Board of Directors of Cape Town Routes Unlimited is now hand-picked by provincial Minister of Tourism Alan Winde- what happened to getting privatesector input, via nominated Board candidates?  All we are getting is the same perpetuation of provincial-friendly players and their thinking, and most Board members that were newly elected in April are unknown to us! 

We are receiving no guidance from your Department, SA Tourism and our local tourism authorities about how we keep our businesses afloat, and how we prevent a bloodbath of restaurant, hotel and guest house closures in the next few months, which has already started.  It does not help to hear that your CEO of SA Tourism, Ms Thandiwe January-McLean, has just resigned, and will leave at the end of August, in a time that we need SA Tourism desperately. 

Sir, we need your help.  Help us with negotiating extensions of bond repayments at the banks; help us by not allowing the Reserve Bank to increase interest rates; help us with better tax breaks; help us by getting electricity increases suspended; help us with loan facilities to help us survive and to continue to offer employment to our staff; help us with an urgent campaign to encourage locals to travel – it has been talked about but we are not seeing its impact; help us by pushing PR internationally, to not allow South Africa, and the Cape in particular, to lose visibility when New Zealand hosts the Rugby World Cup in September and October; and lastly, be honest with us – do not give us false hope by telling us how fantastic our industry is right now.  We are bleeding Sir, and we need your help!

POSTSCRIPT 16/6:  Business Report today quotes the Minister as saying: “Although tourism had continued to grow since the World Cup ended last July, the industry was slowing down worldwide.”  He is also quoted as saying that international tourism growth to South Africa will continue but that we must “be more competitive than our opposition”.   He added: “Our prices and products must remain competitive, and unnecessary cost drivers must be identified.”  He would not be issuing price guidelines, and he confirmed that the traditional source markets remain Europe, the UK and the USA, due to their longer holiday period, but recognises the longer-term value of the Asian market.  He urged that visa applications for tourists be made easier, and even become electronic.   The Minister’s Department of Tourism is to set up a conventions bureau, to spread the business ‘beyond the three main cities’, and he indicated that benefits could flow from the expiry this year of the current system of granting air traffic rights to fly into South Africa. 

POSTSCRIPT 17/6: Southern African Tourism Update  reports that the Minister is to have also said at the FEDHASA Cape AGM that local tourism authorities should not market internationally, as SA Tourism is doing so already, and that they should focus on local marketing instead.  He quoted the example of KZN Tourism, which has a marketing office in Gauteng.  Was he addressing Cape Town Tourism and Cape Town Routes Unlimited? 

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

Keeping the World Cup ‘gees’* alive

Dr Nikolaus Eberl is a German brand marketing consultant, author of “Brand Ovation: How Germany won the World Cup of Nation Branding”, and guided the “internal branding” for the 2010 World Cup.   He has written an inspiring article, describing how one can get over the World Cup blues, and keep the wonderful memory of the 2010 World Cup alive.  I publish it below as he wrote it:

“Based on my personal experience ever since the 2006 World Cup, here are the top 10 tips on how to beat the 2010 blues:

  1. Make the 2010 anthem Waka Waka your new ringtone – this way, you will feel Ayoba! every time your phone rings
  2. Keep flying the flag, both on the car and in the office – it will brighten your day and make for sweet memories.
  3. Keep wearing the shirt, especially on Football Fridays – and the next time when Bafana enters the pitch is only a few weeks away;
  4. Replay the highlights of 2010 – savour the best moments of the world cup, the opening goal by Tshabalala against Mexico, the wonder kick by Van Bronkhorst against Uruguay and the goal rush by the German machine against Maradonna and Messi;
  5. Keep the habit of “public viewing” – and keep in mind that 2011 is a big sporting year: the Cricket World Cup kicks off on 19 February 2011, the Rugby World Cup will be held in New Zealand 9 September – 23 October, and the FIFA Womens’ World Cup will be held in June/July next year;
  6. Kick the ball – wherever you are, join your local soccer team, be it at the office, the church or even the shebeen, and start playing the beautiful game. There is little more exhilarating than the adrenaline rush when scoring the winning goal!
  7. Blow the vuvuzela and don the makarapa: already the vuvuzela and makarapa have become the most popular gift items for the visiting fans and can be heard and seen all over the world. Keep expressing your love for the game!
  8. Support your local team: now is the time to buy a season ticket for your local team and follow them around the country in the quest for football glory – this way you will revisit all the stadia and enjoy the true fan experience of being in the grandstand rather than sitting home alone;
  9. Get ready for Banyana Banyana: chances are good that the South African women’s team could win this year’s African Women’s Championship to be held in South Africa in October 2010 and thus qualify for the FIFA Women’s World Cup 2011 in Germany. Get behind Mzansi’s best women!
  10. Join the Bafana Bafana Fan Club at www.bafanafanclub.com and save up for Brazil 2014!

And, whatever you do, remember the 2010 slogan “Ke nako!” – now is the time to carry forward the new found spirit of ayobaness and show each other that Madiba was right when he called South Africa “a Nation of Champions”!

Source: www.Bizcommunity.com

The advertising agency Draftfcb is campaigning for a month long extension to the World Cup “gees”, to maintain the national pride that has resulted from the World Cup.  It is requesting brands of South Africa, as well as South Africans, to “Fly the Flag”, and to make the end of the World Cup a new beginning.

*’Gees’ is the Afrikaans word for ‘spirit’ or ‘vibe’.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Brand new South Africa logo

S A Tourism is to launch a new logo for “Brand South Africa” on 1 April, reports TravelHub.

The new logo is designed to replace the 70 or so logos that have been used internationally to represent South Africa.   The logo design reflects the South African flag pointing south, with “South Africa” contained in it.

Speaking against individual municipalities that market themselves overseas, SA Tourism CEO Moeketsi Mosola said:””It doesn’t make sense when a municipality advertises itself on a billboard at Heathrow Airport.  People don’t buy a locality. They first choose a continent, then a country and then a locality.     In order for us to compete internationally this has to be done.   Alignment is a key critical component in order for us to be competitive.   We need a single icon based on our flag, which is the third most recognised flag in the world after the USA and the UK. All provinces and localities must market (themselves) under one national icon and country brand.”
 
The new logo is the result of an 18-month South Africa Alignment project led by South African Tourism and the International Marketing Council, to align ‘Brand SA’ and ensure that national, provincial and local government co-operate to ensure that the “look and feel” of South Africa is the same overseas.   SA Tourism will not be able to force local authorities to adopt the new logo. “There will be no stick, but people who do not implement it will be left behind and their communities will suffer as a result.” 

In 2008 S A Tourism spent R 250 million marketing South Africa, and a further R 375 million on improving its star grading system for accommodation.    Mosola said that the challenge will be to maintain the momentum for South Africa after the World Cup, and that the country was bidding for the Rugby World Cup in 2015, the ICC Cricket Championship Trophy and the Presidents’ Cup for golf.