Guy Clark, the best looking and one of the nicest MasterChef SA Season 1 Finalists, has been in India for the past six months, helping to set up a restaurant kitchen, and has just been appointed as one of two chefs to run the kitchen of Uzuri (meaning ‘goodness’ in Swahili), a European/African fusion restaurant seating 90 patrons, which is opening in New Dehli next month. He returned to Cape Town to renew his visa last week, and cooked a five course meal for his friends and food writers at his mother Di’s house in Bakoven. Chef Guy’s MasterChef SA experience has taken him a long way, both figuratively and literally! Continue reading →
Tag Archives: Samantha Nolan
Vodacom Sweet Service and FNB Sour Service Awards!
The Sweet Service Award goes to Vodacom, and is nominated by South Africa-loyal tourist Nick Jones from the UK: “I would like to nominate a Vodacom employee at CPT who was incredibly helpful at 0700 hours on Friday 22 Feb 2013. We had just arrived from London & I needed a sim card for my cell phone. Chandré very quickly assessed my needs, put in the card, registered it & loaded my credit. He also informed me of a ZAR5 registration special which would allow overseas calls at 89c/ minute. Obviously extremely useful for a foreign visitor. The whole procedure took less than 5 minutes & his duties were performed with both a smile & some friendly chat. This young man is indeed a great credit to both Vodacom & SA as a whole. He provided an excellent first impression of South Africa”. 
The Sour Service Award goes to FNB, and is nominated by MasterChef SA finalist Samantha Nolan: “I changed to FNB in November. This morning I got a phone call from a random stranger saying that she was also in the process of changing banks and that FNB emailed her all MY details. Bank acc, address, contact numbers, ID number, salary, marital status etc! This is unacceptable and I will be taking it further. Luckily this lady phoned me but how many other people may have got my details and said nothing. There is something called Identity theft and this kind of incident provides the perfect platform. I do believe I will be changing banks again as I cannot deal with a bank that is so unprofessional. I also want answers from FNB…….“
The WhaleTales Sweet & Sour Service Awards are presented every Friday on the WhaleTales blog. Nominations for the Sweet and Sour Service Awards can be sent to Chris von Ulmenstein at info@whalecottage.com. Past winners of the Sweet and Sour Service Awards can be read on the Friday posts of this blog, and in the WhaleTales newsletters on the www.whalecottage.com website.
MasterChef SA cooks with new ‘MasterChef South Africa: The Cookbook’!
I felt honoured to have been invited by Errieda du Toit to attend the Cape Town launch of ‘MasterChef South Africa: The Cookbook’ at Exclusive Books at Tygervalley on Thursday evening. With a number of the finalists present, it was impressive to see how much camaraderie there is between the Finalists, even though the filming for the series ended more than six months ago. The Cookbook documents the journey of the MasterChef SA finalists, in addition to their best recipes.
Published by Human & Rousseau, the text for the book was written by Errieda, the food was styled by Jacques Erasmus of Hemelhuijs, and photography of the food was done by Myburgh du Plessis, all under the editorship of Daleen van der Merwe, and is the ideal keepsake for everyone who loved MasterChef South Africa. Errieda said that MasterChef SA was a landmark program, which changed the face of food in South Africa. Even children are becoming excited about cooking.
The book profiles each contestant and judge, and summarises each episode, sharing the best recipes of each contestant, e.g. Deena Naidoo’s prawn curry, Thys Hattingh’s Cherry Frangipane tart, Sarel Loots’ Boerewors with Polenta and butternut mash, Khaya Silingile’s Chicken Ballotine, Sue-Ann Allen’s Oysters with horseradish mayonnaise, Lungi Nhlanhla’s pork tails, Jade de Waal’s warm Cape berry chocolate tart with pistachio and cardamom ice cream, and Samantha Nolan’s Dutch croquettes. Recipes for traditional South African dishes such as koeksister, koesiesters, denningvleis, tripe and phutu pap, Waterblommetjiebredie, and chicken pie, are also offered. The book culminates in the Grande Finale, and Deena winning the title of first MasterChef SA.
Each page offers a tip or hint, or an interesting comment, by one of the MasterChef SA finalists. There are guidelines to sustainable cooking, food and wine pairing suggestions by sponsor Nederburg, and Le Quartier Français Chef Vanie Padayachee’s tips for cooking curry. Visiting chefs Peter Tempelhoff from The Greenhouse, Coco Reinharz from Le Petit Sel and Sel et Poivre in Sandton, Michel Roux Jnr from La Gavroche in London, Margot Janse at The Tasting Room, Michael Broughton from Terroir, Reuben Riffel from Reuben’s, and Lorraine Meaney from the Cape Grace hotel, are captured in the Cookbook, and most have a recipe included in the book.
The book also provides background information on how many kilograms of butter (100),
cheese (250), litres of fresh cream (100) and milk (600), 215 kg fresh herbs (no Robertsons spices were used, as they are not stocked by Woolworths, despite the joint sponsorship of MasterChef SA), and vegetables (200 kg onions, and a further 3 tonnes for the bootcamp, 100 kg mushrooms, and 250 kg avocado), 57 kg prawns, 165 kg chicken, 400 kg lamb, and more than 2500 eggs were used!
A number of the Cape-based MasterChef SA Finalists attended the book launch, including Sue-Ann (now a private chef, with her own demonstration kitchen at the newly opened V&A Market on the Wharf, Ilse Fourie (now a private chef), Guy Clark (now a private chef, having left the Madame Zingara group), Samantha, Charles Canning, Jade (who has recently published ‘Luscious’ vegetarian cookbook), and Lungi (now Deputy Food editor of Drum magazine). Ilse and Sue-Ann have signed a book deal for ‘Gourmet Sisters’ for next year. Sarel Loots travelled all the way from Sabie to be present, and Chef Pete Goffe-Wood also attended.
As MC, Errieda asked the Finalists how their lives
had changed in the past year. Sarel related 
that he did not expect to be moved emotionally, and to cry about food! He also shared that he was mobbed at the Good Food & Wine Show in Johannesburg. Sarel is about to launch a range of Boerewors with fruit chutney, in conjunction with a spice company, first in Mpumalanga, and then nationally. Lungi shared that she has always been creative, and being creative about food was a further extension, showing who she is. Chef Pete said that he was seen to be ‘insensitive’ and tough, but he knew how much was at stake for each contestant, and how much they had given up in their professional and family lives to be there. Chef Pete was chased by a traffic cop for making a call on his 
cellphone – when they recognised him, the traffic cop told him he wanted to share how much he enjoyed MasterChef SA! The traffic cop opened the highway for Chef Pete, so that he could get to his function on time, referring to this as ‘culinary corruption’! Sue-Ann said that she is cooking for 120 guests with ease now, and that her knowledge of food and wine has improved dramatically. Ilse said that she has learnt knife skills, and how to eat and cook, yet stay small, being a ‘plus size model’. The finalists were most gracious in signing the book, and writing personalised messages.
Food trends for 2013 are Refined (beautiful plates of food, even if one is making it for oneself), Clean (in its content and origin), and Considerate (evaluating its impact on the environment), said Sue-Ann. Chef Pete added Sustainability, seeing this as THE food trend for the next ten years. Consumers are becoming more aware about environmental responsibility, both in supermarkets and in restaurants.
A dinner at
Zibaldone in the Tygerberg Waterfront after the launch was even more special, as it allowed one to get to know Lungi, Sue-Ann, Sarel, and Ilse even better, and provided interesting behind the scenes MasterChef SA information: The contestants stayed at the guest farm in Paarl for up to 10 weeks (Sue-Ann and Deena), and were cut off from all communication (no cellphones or internet connection was allowed, with only a few calls to their families). They shared rooms. There was a ghost in one of the accommodation buildings, which frightened Sue-Ann and Ilse, especially when most of the other contestants had been sent home. They got home late at night, and had to get up at 6h00 to be back on set. They made their own food at night when they got back to the guest farm. They were provided with loads of cookbooks. The judges brought their own clothes, Woolworths not using the opportunity to market their clothing lines. Sue-Ann and Deena had to buy their own clothes for the Grande Finale dinner cooked for them at Montecasino in Johannesburg, and bumped into Ilse at Canal Walk by absolute coincidence on that day, not being allowed to tell her anything. Not shown on the program, but shared with Sue-Ann, was that good performance was rewarded with a shopping pass, which allowed her time off to shop at Paarl Mall! Almost all the contestants got on like a house on fire. Some of the male finalists were like naughty boys, dropping insects on Ilse, who is petrified of them, and other even worse pranks. Charles was the ‘papa bear’ and Samantha the ‘mama bear’ of the group. It was 54° C in Zanzibar, the heat and humidity affecting everyone badly, even the judges. A large number of the MasterChef SA team got food poisoning from eating the food at the Zanzibar night market, due to the food having been exposed to the heat throughout the day. The Finalists were not allowed wine.
The two 
owners of Zibaldone, brothers Adriano and Roberto Pietrella originally from Umbria, were extremely generous, in sending antipasta to the table, including Vitello Tonnato (veal with tuna sauce), Coppa ham with a spelt, tomato and mozzarella salad, lamb tortellini, Veal Romana, and ending off with Tiramisu. 
I was impressed with Sarel’s love for food, so many months after the reality TV series, spending more time with the owners in the kitchen than at the table with us, always keen to learn something new.
The MasterChef SA interviews we had done during the season one series, and the book launch, showed how the Finalists have bonded, and become friends for life, it would seem, some becoming like brothers and sisters to each others. All the Finalists seem to have remained humble, even though they are instantly recognisable wherever they go. They will become famous in the United Kingdom, the UK TV channel soon flighting our MasterChef SA series, Chef Pete announced on Thursday. I asked Ilse, Sarel and Sue-Ann how they felt about season two of MasterChef SA, and each of them had a different reaction: Sarel said he is already working on building more Twitter followers, Ilse said she is concerned, while Sue-Ann said it will have no effect on them, as they were the first Finalists in the first MasterChef SA program in our country. Season two of MasterChef SA has commenced, the cold tests completed, and the hot dish tests are underway. Filming at Nederburg will probably start late in January, and flighting will be twice a week, on Tuesday and Wednesday evenings, from about end March. Chef Pete said that the quality of the contestants is of a very high standard, having learnt a lot from MasterChef SA season one. The new ‘MasterChef South Africa: The Cookbook’ is compulsory reading for all MasterChef SA hopefuls, and for the fans of the TV series.
MasterChef South Africa: The Cookbook, Human & Rousseau. www.mnet.co.za/masterchefsa Twitter: @MasterChef _SA Available at leading booksellers. R350 recommended price.
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage
MasterChef South Africa: has Season 1 been a success?
It is interesting to analyse how successful MasterChef South Africa has been, its final 19th episode being broadcast this evening, the winner of the first season being announced in the special 90 minute Grande Finale. It would appear that the reality TV cooking program has been enjoyed by many South Africans, yet some aspects about it were disliked.
To judge the success of MasterChef SA we looked at quantitative information:
1. Audience Ratings (ARs) are used by the South African advertising industry to quantify the success of a TV program. ARs = Reach x Frequency, or the % of the Target Market reached. It was explained by a media strategist that the AR statistics do not reflect viewership of M-Net repeats, and therefore they do not reflect the full number of viewers. The AR of 0,8 achieved for MasterChef SA exceeds the expectation of 0,5 on an ‘All Adults’ target market filter, she said, and described the program as ‘world class’, ‘professional’, and with good production values. A food TV producer felt the opposite, saying that M-Net must be very disappointed with the viewership achieved, its ultimate goal having been to sell more decoders.
2. On Twitter the @MasterChef_SA account has grown to 11253 Followers. One may have expected more Followers, for the stature of the programme. When one reads the Timeline after an episode, the mix of South African Tweeters is evident, attracting commentary from male and female viewers, and from different language groups. @RobertsonsSpice has only achieved 733 Followers, a very poor performance. @Woolworths has 33 466 Followers, an exceptional number, but had embraced Twitter prior to its MasterChef SA sponsorship. @Nederburg only has 1265 Followers, also disappointing for this sponsor.
3. On Facebook the MasterChef SA page has 8511 likes, Robertsons Herbs and Spice has 1373, Nederburg 7544, and Woolworths an amazing 193676 likes!
4. The YouTube videos of the Robertsons’ Masterclasses by Chef Reuben Riffel show the viewership, and it is understandable that some of the earlier videos would have the highest viewership. The first Masterclass in week 1 (16 March) was for a ‘Cheesy Garlic Bread’, and has achieved 4154 views in the past four months. ‘Stuffed Chicken Breast’ (30 April) has 3335 views to date. ‘Crepes’ (20 March) achieved 3201 views. ‘Pepper Sauce’ (19 March) was seen by 2882 viewers. ‘Chocolate Braaied Bananas’ (16 March) has achieved 2864 views. ‘Milktart’ (2 May) has 2732 views to date, and ‘Roast Chicken’ (15 May) has 2252. The other videos have had lower viewership, some extremely low. The viewership figures must be disappointing for Robertsons, and we could see a sharp drop-off in viewership growth two months ago, midway through the series. The dishes demonstrated by Chef Reuben were hardly of a ‘Masterclass’ stature!
5. Arnold Tanzer was the leader of the MasterChef SA culinary team of eleven, which included Chef Vanie Padayachee from Le Quartier Français too, working behind the scenes in testing every recipe that the Finalists had to prepare, often more than once, checking the preparation times, and making sure that the challenges were ‘doable’. Interesting was the article in the Sunday Times, detailing the quantities of food and liquid that the 19-series programme went through, supplied by Woolworths in the main: 62 kg mussels, 300 kg fish, 500 kg beef, 400 kg lamb, 165 kg chicken, 2592 free-range eggs, 250 kg of cheese, 215 kg of fresh herbs (mainly mint, thyme, and dill – there is no mention of Robertsons’ herbs and spices, which are not stocked by Woolworths), 100 kg mushrooms, 100 kg butter, 600 l Ayrshire milk, 200 kg onions, 240 l sunflower oil, 144 l olive oil, and many more ingredients. These quantities used benefited the suppliers of these products.
6. Twitter was a new social medium to most MasterChef SA Finalists, and they were encouraged
to open Twitter accounts. Deena Naidoo has by far the largest number of Followers at 1986, followed by Sarel Loots (1331), Jade de Waal (1254), Ilse Fourie (1019), and Lwazi Mngoma (1018). The other Finalists have very much lower Follower numbers.
Qualitatively, it was interesting to observe:
1. Initially, no one went out on Tuesday evenings, being glued to their TV screens. From Twitter one could see that after the first four weeks life started getting back to normal, and event organisers were not afraid to schedule functions on Tuesday evenings any longer. The hype about MasterChef SA never reached that of the Australian series when flighted locally.
2. Many TV viewers, especially men, were initially not interested in watching the program, but the talk on Twitter and in social circles enticed them eventually to watch the program. Towards the end of the series we saw fewer proactive Tweets about MasterChef SA, and fewer people talking about the reality series socially.
3. Most restaurant staff were unable to watch, as they were working at the time of the program. If they had access to a PVR, they watched a recording afterwards. Most of them do not seem to own a M-Net decoder, and seemed surprisingly uninformed about the reality TV series, or were not interested in it, most chefs seeing it as ‘amateurish’.
4. Viewers expressed their extreme dissatisfaction with the judges’ decision to eliminate Guy Clark and not Jade de Waal in episode 9. There was talk on Twitter about the elimination choice being a ‘production decision’, and many said that they would no longer watch the program due to the perceived rigged choices made.
5. The program sponsorship will have benefited Woolworths and Nederburg, but the impact on Robertsons’ sales is not expected to be significant:
* Woolworths has run superb food advertising during the MasterChef SA episodes, well matched to the theme of each episode, and creating amazing appetite appeal. In the episodes too the Woolworths Pantry was well-branded when the Finalists had to source their ingredients. Significant discounts offered to Woolworths card holders must have brought more feet into their stores. The sponsorship is said to have taken attention away from the embarrassing Frankies beverages debacle. Surprisingly the in-store branding of their sponsorship of the reality TV series was low key, with small banners at the tills. The initial uproar caused by two recipes of the Woolworths Pantry guest food bloggers appeared to have blown over quickly. The Woolworths sustainable seafood commercial linked to the seafood episode shot at Paternoster caused controversy, because the content of the advertisement was not reflected in its stores.
* A media strategist interviewed for this blogpost fed back how she had started buying Nederburg wines again, now finding it trendy to do so, as a result of watching MasterChef SA. Despite the show being filmed at the wine estate, there was little Nederburg branding in the episodes. Its commercials were less impactful than those of Woolworths, and many say that the ‘ingredient’ composition of the Nederburg wines shown in its commersials, to demonstrate the flavours of the wines, may have been taken literally, if viewers did not know better. Surprising was the low key product placement of Nederburg wines, given that the MasterChef SA kitchen was built for the show on the wine estate. A bottle of Amarula received prominence in a Mystery Box for a dessert, one episode focused on food and Nederburg wine pairing, which highlighted that Deena had little wine knowledge, and one episode featured the celebration of the harvest at Nederburg. Disappointing for Nederburg would be Deena Naidoo winning MasterChef SA tonight, as he does not appear to be a wine drinker, given that the prize includes a sommeliers’ course, and a year’s supply of their Winemasters Reserve range wines.
* Robertsons went through the Social Media wars since MasterChef SA started in March, its endors
ement by Chef Reuben Riffel having raised credibility and advertising honesty questions, and its Social Media Manager Sonia Cabano having been dismissed soon after she took on the job. The end result is that Chef Reuben’s Robertsons’ endorsement has cost him credibility as a chef, and he appears to now be written out of the Robertsons’ advertising, only one of the five or six spice brand TV commercials featuring him in each of the last few episodes. A further blow to Chef Reuben’s credibility is his very recent endorsement of Rama margarine, also a Unilever brand. Robertsons did not manage its sponsorship well, in that registered ‘members’ of their Masterclass page were sent recipes unrelated to the previous day’s MasterChef SA episode, a marketing failure. In general, Robertsons went through a torrid time, and ‘MasterChef SA‘ must be a swearword inside its hallowed halls! Its attempt at Social Media was a miserable failure in many respects, and appeared poorly managed, despite its use of the Liquorice social media marketing agency.
6. The MasterChef SA series benefited sponsors Woolworths and Nederburg, jointly creating two wine brands specifically for the series (Grenache 2010, and a Sauvignon Blanc/Chardonnay blend). It also opened the door for Nederburg to sell its Winemasters Reserve range in Woolworths stores over the four month MasterChef SA broadcast period. There was no cross-benefit between Woolworths and Robertsons, the retailer having to publicly admit on Twitter that it does not stock Robertsons spices and herbs.
7. Initially the response to our competitions to predict the overall winner of MasterChef SA and the weekly Finalist leaving the show was surprisingly low, but increased the closer it got to the Finale, and the fewer the options for elimination and winning the grand prize became. The readership of our weekly MasterChef SA episode summary the day after the show saw an increase week by week. Restaurant staff working on Tuesday evenings, international readers, and local non-subscribers who cannot view M-Net, and surprisingly even viewers of the program, fed back that they read our MasterChef SA weekly write-ups. We got hooked onto MasterChef SA, loving writing up each episode, and will miss the Tuesday evening programmes.
8. MasterChef SA dislikes focused strongly on the judges, particularly the expression on Chef Andrew Atkinson’s face
, his dress, and his stare at the Finalists when judging their dishes. Chefs who have met him, however, say that this is not him at all, and praise his culinary skills. Chef Pete Goffe-Wood attracted negative criticism from the second half of the series onwards. Chef Benny Masekwameng was the most loved judge by far, always kind and supportive to the Finalists. In general chefs felt that the chef judges should have worn chef outfits, and not worn earrings and piercings, to set a good example to young chefs. Interesting is that every guest chef wore a chef’s outfit in the series. Initial feedback at the start of the series was critical of all the chef judges being male. After Chef Margot Janse’s appearance, she was judged by Twitterers to have been an ideal judge.
9. The program series has been criticised for the poor quality food that the Finalists prepared for many weeks, although this criticism subsided in the last few programs, when the Finalists had to replicate dishes made by top chefs Michel Roux Jnr of La Gavroche, Peter Tempelhoff of The Greenhouse, and Margot Janse of Le Quartier Français. Linked to this is the chefs’ criticism about the prize of a year-long (now extended to two years) contract at MondeVino restaurant at Montecasino, saying it is irresponsible, as none of the Finalists could step into the shoes of a restaurant chef, who has had years of training and experience, and said that it is demeaning to their career to imply that little or no training is required.
10. There is no doubt that MasterChef SA has stimulated an interest in cooking, and in trying out more complicated dishes. It probably has stimulated interest in eating out at restaurants such as Terroir, The Greenhouse, Biesmiellah, Sel et Poivre, and The Tasting Room, all featured in the series.
11. The most gratifying end result of MasterChef SA has been the growth in the Finalists’ cooking skills, in what they learnt from the judges, and the Masterclasses held by the visiting chefs. They also grew vastly in confidence. Chef Arnold Tanzer fed back in the Sunday Times that ‘you could see the change in people as the series went on, particularly how their perception of food changed‘. He added that he was surprised that even the film crew members were excited about what they had filmed, and wanted advice on how to make some of the dishes. A number of the Finalists have made the best of their MasterChef SA participation: Berdina Schurink has opened Bella Sophia Culinary Café in Pretoria; Thys Hattingh has changed jobs, now working at the Compass Group as a staff restaurant consultant; Guy Clark changed careers, and now is a chef for the Madame Zingara group, at Café Mozart and at Bombay Bicycle Club; Charles Canning and Samantha Nolan have a stand at the Old Biscuit Mill market on Saturdays,
following in the footsteps of Chef Pete; and Lungi Nhlanhla is now deputy food editor at Drum magazine. There is not one Finalist that has not benefited from his or her participation in MasterChef SA, being a springboard to living their passion for cooking. Tonight it will be Sue-Ann Allen or Deena Naidoo who will walk off with the MasterChef SA 2012 crown, and one of their lives will change forever! We wish them both the best of luck.
POSTSCRIPT 28/7: A furore has been created by The Citizen, reporting yesterday that MasterChef SA winner Deena Naidoo was unhappy about the misrepresentation of his Tsogo Sun MondoVino restaurant prize, damaging the image of the reality TV series, M-Net, its sponsors, Finalists, and chef judges.
POSTSCRIPT 28/7: Times Live has published audience figures, to highlight the success of MasterChef SA TV series: MasterChef SA had the 5th highest viewership on M-Net between its start in March and 24 July, beaten by ‘Carte Blanche’ (265939 viewers), ‘Lincoln Lawyer’ movie with Matthew McConaughey (221411), ‘CSI Miami’ (202102), and ‘Idols’ (196698). The reality cooking show beat ‘Desperate Housewives’ and ‘Grey’s Anatomy’ on viewership. M-Net had capitalised on the trend to viewership of cooking programs in producing the local MasterChef SA TV series. No decision has been made about producing a Season 2 of MasterChef SA next year.
POSTSCRIPT 29/8: If the article from Channel 24 is correct (it is part of the same media group that owns M-Net), there will be a season 2 of MasterChef SA, another measure of the success of the reality TV series. M-Net has not confirmed this.
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage