Tag Archives: Sasol

Mourning Madiba: Sunday Times laughs all the way to the bank!

Nando's Madiba adIt should have been a surprise that the Sunday Times last weekend contained 10 full page and 16 smaller advertisements in honour of the late Nelson Mandela, given his passing on Thursday evening, and the deadlines of newspapers to ensure their distribution in the early hours of Sunday morning.  It was interesting to evaluate corporate South Africa’s response, in their advertisements, to the passing of our country’s greatest leader, most quoting the wisdom of Madiba in their tributes to him.

Given the two days in which ad agencies had to book their clients’ advertisements, it is clear that they could not have created them in such a short time period, given lead times to conceptualise the ad, obtain client approval, and to produce the material.  It is clear that the major corporates had their farewell ads to Madiba prepared and mothballed for the announcement of his passing.

The most touching and most genuine advertisement, in our opinion, is the one by Nando’s, demonstrating the power of consistency in advertisement layout and typeface, recognisable to any South African without its logo or branding.  The most disgusting of all Mandela AVBOB Whale Cotatge Portfoliothe ads is that by funeral organisers AVBOB, depicting Madiba in daisies, and shouting its pay-off line ‘We’re here for you’!

Pick ‘n Pay’s advertising disappointed, with three full page advertisements in last Sunday’s edition, the one on page 12 in the main body being a crass ‘Price Cuts’ one, amidst the remaining ads all being tributes to Madiba.  Pick ‘n Pay and the media department of its ad agency could have done a better job in planning the placements, requesting its tribute ad in this slot, and its special offer ad in other sections of the paper.  Cynically one could think that the retailer purposely capitalised on the above Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 12 August

WhaleTalesTourism, Food, and Wine news headlines

*   Sasol customers will be able to fill up on Burger King burgers from the end of this year, when the fast food outlet opens up at Sasol petrol stations.

*   Club Mykonos Langebaan is working on a number of environmentally-friendly initiatives, including encouraging guests to use resources wisely, promoting biodiversity in its Fynbos-rich surrounds,  replacing shower heads with new eco-friendly ones, putting timers on sprinklers, encouraging guests to hang up towels if they do not require them to be cleaned, using energy saving bulbs, heating the indoor swimming pool with solar power, encouraging guests to conserve electricity by switching off electrical appliances, switching off geysers that Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 30 July

WhaleTalesTourism, Food, and Wine news headlines

*   Food group Mondelez International has announced that it will start operating in our country.  It manufactures Cadbury sweets and chocolates, Oreo biscuits, and Stimorol.

*   Burger King has signed a deal with Sasol to open fast food outlets at petrol forecourts as of 2014. The number of such outlets to be opened has not been named.

*   Social Media has benefits, but how does one measure the ROI?

*   De Oude Bank Bakkerij in Stellenbosch has moved in the building to the corner of Church Street, now a retail outlet selling meat, wines, home made ice cream, and breads, with Continue reading →

COP17 Climate Change Conference 2011: Lots of ‘hot air’, but good for SA!

It was hard to get a grip on the deliberations of the United Nations COP (Conference of Parties) 17 Climate Change Conference, which took place in Durban over the last two weeks, and ended a day late with a last minute agreement reached yesterday, but it certainly placed Durban and South Africa on the world news map.   It also had a magnificent tourism benefit, the Durban hospitality industry saying that it was bigger and better than the 2010 soccer World Cup.

Close to 15000 delegates from 200 countries met for two weeks, and agreed in the 11th hour to one global law regarding greenhouse emissions.  The Durban Platform for Enhanced Action is a bundle of agreements, which extends the Kyoto Protocol by five years, establishes a Green Climate Fund, looks to transfer clean technology to poorer countries, seeks the protection of forests, and addresses further technical issues, reports the Cape Times. No specific deal has been made yet regarding greenhouse emissions, but the principle is that every nation has agreed to reduce these, a first as it includes the worst greenhouse gas offenders USA and China too.  The agreements will be finalised in 2015, and enforceable from 2020.  President Zuma had asked the delegates in his opening address to ‘save tomorrow today’.

Reaction to the outcome of the conference has been mixed, some saying it was a lot of ‘hot air’, was ‘too late’ and ‘too vague’.  Scientists have said that global greenhouse gas emissions must peak by 2017, to avoid dangerous climate change.   Greenpeace International said that ‘the new accord could take the globe over the 2°C threshold at which we pass from danger to global catastrophe‘, according to a report in The Times. At the Conference, ESKOM and Sasol were named South Africa’s most heavy polluters, reported Business Report. ‘Green bank’ Nedbank funded the Eskom Medupi coal-fired power station, which violates World Bank environmental regulations.

Durban is expected to have generated R1 billion in revenue, having received R200 million from the government and utilising R50 million of its own funds to stage the conference. Accommodation in the city was fully booked, reports The Times, with 160000 bed nights and 495000 meals sold. Delegates supported local restaurants, tourist shops, and transport companies.  Durban was highlighted as a city with good organisational skills and infrastructure.   Critically a delegate commented about the non-climate friendly 5* hotel changing towels every day, and not requesting the guest to indicate when this should be done, a lesson for accommodation establishments to demonstrate their contribution to going green.

Glamour VIP visitors to the conference, including Angelina Jolie and Brad Pitt as well as Prince Albert and Princess Charléne, attracted further media attention to Durban. The Jolie/Pitt couple rented a villa at Zimbali Coastal Resort, at R8500 per day, reported the Sunday Times. Oprah Winfrey and the President of Panama have previously rented the house. The Monaco royal couple stayed at The Oyster Box again, where the princess had stayed during their South African honeymoon.

At least one COP17 Conference delegate found time to extend his visit to Durban to fly to Cape Town, and is staying at Whale Cottage Camps Bay.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage