Despite good publicity for the WWF-SASSI classification of seafood available in restaurants, and for sale in supermarkets on MasterChef (Seasons 1 and 3), and on ‘Hayden Quinn: South Africa‘, a study has found that many consumers do not question the sustainability of the fish they buy!

A survey, conducted by Added Value for the World Wild Fund (WWF) campaign for its South Africa Sustainable Seafood Initiative (SASSI) communication, concluded that most South African consumers do not consider sustainability when buying seafood, and almost half do not ask Continue reading →