Yesterday we attended the Chenin Blanc Winter Showcase, held at Delaire Graff, at which 22 Chenin Blanc wines were presented for tasting. The feedback was that Chenin Blanc is ‘flying‘, and the recent announcement that Standard Bank is sponsoring the Association has added a lot of confidence for both the producers and even drinkers of Chenin Blanc. It was commented that the Chenin Blanc Association is the leader relative to other varietal associations in our country. Chenin Blanc is not only the largest wine cultivar in South Africa, but also is the ‘most dynamic wine category’ in South Africa, said Ken Forrester, Chairman of the Chenin Blanc Association.
Standard Bank was visible through its branding on banners, pens, note pads, and tasting note sheets. CEO Ben Kruger, head of Business Banking in the Western Cape Willie du Plessis, and Western Cape marketing executive Ntombi Kulati attended too. The total value of the sponsorship is R1,2 million over a three year period, starting at R300000 this year, and growing by R100000 each year. The contract contains an option to renew the sponsorship. The marketing muscle of the bank was seen as the major benefit for the Association’s winemakers, whose brands are likely to receive far more visibility in future. The sponsorship also contains prize monies for an annual Chenin Blanc competition, the top ten Chenin Blanc winemakers being rewarded with a R20000 prize each, which is to go to the development of their staff. Continue reading →
