My trip to Europe in June and July included challenging myself to try Airbnb, given that the new shared accommodation service stems from the formal accommodation industry.  It was a ghastly experience, and I will think twice before using this accommodation service again!

Airbnb has taken off in its seven-year existence, with 1 million accommodation listings in 34000 cities and towns around the world.  It has become a swearword for the formal accommodation sector, and is a massive threat! Its popularity stems from the more affordable accommodation options offered, and the personal contact one has with the host, to receive personal tourism tips. Hotels are moving unsold stock onto Airbnb, testimony of the power of this new shared accommodation offering. Continue reading →