A new association of independent wine estates belonging to industry heavy weights was launched at Ellerman House in its new Wine Gallery yesterday. Cape Vintner Classification (CVC) aims to build our country’s reputation as a producer of world class wines, and to ‘promote the Cape’s distinctive site specific wines‘, according to a report in fin24.
The association’s mouthful of a name, which does not seem customer driven, has a logo which includes the date 1659, the first year of wine production in the Cape, and creates an identity and logo look similar to the VOC (Vereenigde Oost-Indische Companje, or Dutch East India Company).
The association was formed by Johann Rupert, owner of Anthonij Rupert Wines, L’Ormarins, and Rupert & Rothschild, all in Franschhoek, which wants to introduce an accreditation system which gives wine buyers confidence in the integrity of the wine and its origin. It is said to be an association of individuals rather than of wine estates.
Rupert is critical of bulk wine exports and the damaging effect it has on our country’s wine reputation, and about some members of WIETA, the agricultural ethical trade initiative of South Africa. The standards set for CVC will be higher than those of WIETA and Fairtrade.
Membership costs R16000 a year, and a minimum membership requirement is Continue reading →