Tag Archives: Siv Ngesi

Cape Town Tourism launches cool new neighbourhood marketing campaign!

imageCape Town Tourism has launched three new neighborhood videos ‘hosted’ by Cape Town personalities, as tools to market our beautiful city!

The three videos, collectively referred to as ‘Love Cape Town Neighbourhood Series’, focus on the CBD, Woodstock, and Kalk Bay, and are designed to give visitors to Cape Continue reading →

Kauai launches 150th branch in the V&A Waterfront, a PR fail!

Kauai banner Whale CottageWe were invited to attend the opening of the 150th branch of KAUAI, a second in the V&A Waterfront, on Thursday.  An in-house marketing job, it was a PR fail.

I managed to find the Marketing Manager Leeanne Jefferies by chance, and she told me that the area in the shopping centre where Cape Town Fish Market and their outlet is will be transformed into an H&M clothing store, widely popular in Europe and originating from Sweden.   Instead of waiting until February to open their new outlet, and to move out of the existing outlet, they decided to open the new outlet behind the Big Wheel near FNB, very hidden, there being no signage to guide one to it at all, whilst trading in their existing outlet, to make the most of the holiday season.

The launch function was scheduled for a most impractical time of 9h45, and we were reminded the day prior to be punctual in arriving by Retail Junior Retail Manager Samantha van Wyk. She addressed us in Hawaiian, using the word ‘Aloha‘, and ending it off with ‘Mahalo’, which I assumed to be her name, my Hawaiian being a bit rusty!  The switchboard answers the phone with a Hawaiian greeting too.   Leeanne told me that the aptly named co-founder and ‘Chief Innovations Officer‘ John Berry grew Continue reading →

‘League of Glory’ TV series scores for Stellenbosch

The new M-Net TV series “League of Glory’, which was written by scriptwriter Bruce Young and directed by respected filmmaker Darrel Roodt, will be a marketing boost for the university and wine town Stellenbosch.   The first of 13 episodes will be flighted today at 19h30.

The series tells the story of three young men Jonathan Grant (Charlie Keegan), Luke Jantjies (Marvin-Lee Beukes) and Kaiser Sigcau (Siv Ngesi), from different walks of life, who all love soccer, and share the goal of “glory through soccer”.   The three soccer fans play for a township soccer club and are assigned an ex-Bafana Bafana player as a coach to train them for a soccer competition.     The coach plays an important role in the lives of the soccer players.  The series tells the story of how the three stars triumph over adversity, and how each of them face their fears.   The series is a familiar drama with a modern twist, according to Roodt, with a strong emphasis on the world’s most popular sport, being soccer.   The series coincides with the World Cup.

Nook Eatery on Van Reyneveld Street in Stellenbosch, a favourite coffee shop and eatery, was lucky to be selected by the series producers as a location for some of the action.  Co-owner Luke Grant said he and his partner Jessie, the delectable chef of the restaurant, were happy to be involved and helped out with the shoot.   Multiple scenes were shot at Nook.   Stellenbosch’s beauty is captured in the series, and a wine farm is the location for the home of the parents of Jonathan Grant in the series.

FIFA’s strict rules, forbidding ambush marketing, meant that some scenes had to be re-shot when it was discovered that a FIFA soccer ball was used in some of the shots for the series.  This affected Nook too.   “Upon reviewing Fifa’s regulations around licensing for the World Cup during this time, M-Net and Waterfront Television realised that showing the scenes with the official Fifa ball would be against the regulations” said M-Net, according to the Cape Times.  About 9 minutes of the drama had to be re-shot, and thus delayed the start date of the series by a week, to today.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com