Facebook has the largest number of Social Media users in South Africa, and grew by 40% to reach 9,4 million active users in 2013, a survey entitled ‘South African Social Media Landscape 2014’,  and conducted by World Wide Worx and Fuseware, has found.  It has overtaken Mxit, which has 6 million users, for the first time.

Twitter experienced the fastest growth in the number of users, at 129% in the past year, reaching 5,5 million users.   Mxit’s growth has been curtailed by the popularity of instant messaging apps WhatsApp and 2Go, and the growing use of social networking sites on smartphones. Google+ too has been slow to grow, with less than half a million users, but Instagram has grown six-fold in the past year, and is expected to grow even more.

The majority of South African Social Media users is accessing the sites via their smartphones, 87% for Facebook and 85% for Twitter.

The Social Media usage trends of individuals reflect those of companies:  93% of major Continue reading →