Tag Archives: spirits

Aluminium closures increasingly used for wines instead of cork!

Aluminium Jordan branding Whale CottageAn invitation from Waterford Communications to attend a function of the Guala Closures Group, the European Aluminium Foil Association (EAFA), and South African aluminium producer Hulamin sounded interesting in terms of content. Eat Out Top 20 Restaurant shortlist Jardine at Jordan as function venue was an added attraction.  A passionate case was made for the benefits of using aluminium closures for wine bottling.

On  arrival we received a glass of Jordan The Real McCoy Riesling 2014 andAluminium Duck pate Facebook duck paté canapés, which were served with passion fruit jelly, and prune purée, on brioche.  Buffalo milk mozzarella, confit tomato and basil was also served as a canapé.  We sat at large round tables, covered with brown table cloths and a white overlay.  We received a bread platter, which included ciabatta, Cape seedloaf, and vetkoek, served with porcini butter, watercress pesto (with overpowering garlic), and aoili.

A number of parties with an interest in the use of aluminium in screw caps and closures was present at the Continue reading →

Italy overtakes France in wine exports, New World becomes Old World!

The long dominance of France over wine exports has been broken by Italy, which has overtaken France in terms of wine exports based on volume, with sales in the last year at €4 billion.  However, France still leads the world on export sales value, at €8 billion.  Argentina and Brazil are showing strong signs of export growth too.  These findings were presented at Vinexpo in Bordeaux last week, reports The Times.

The global wine and spirit market is worth $500 billion, just under 40 % being spent on wine and 60 % on spirits.  Italian wine exports saw a 14 % growth, and the country has a 4000 year history of winemaking, with 350 grape varieties offering wine drinkers a great diversity of wines. 

Brazilian wine sales have increased by 144% in the first three months of 2011, compared to the same period of last year, the United Kingdom being its largest importer.  The country plans to gets its wines listed in the best restaurants and wine stores.

Vinexpo CEO Robert Beynat said that the time had come to stop referring to New World wines, given that Argentina, Chile and South Africa have wine industries older than 30 years, and therefore cannot be called “New World” wine producers: “After 30 years, one is no longer new. They are part of the Old World“. He said that the New World is being born, mainly focused on China and India.  China has become the seventh largest wine producer in the world, according to the International Wine and Spirit Research group.  Growth in Indian wine consumption has been 170% in the past six years, and the area of its wine production doubled in the last three years.

The USA was described as the ‘most lucrative retail market for wine’, soon to overtake Britain in volume of wine sales. The USA is estimated by Beynat to lead global wine consumption in volume terms in two years from now.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com  Twitter:@WhaleCottage

Bloggers’ Code of Conduct called for by wine blogger Emile Joubert

The current social media “wars” taking place both in the food and wine arena should be a reason for bloggers to get together, and to write a Code of Conduct for blogging.  This serious call came from Emile Joubert, a PR consultant to the wine industry, and writer of the Wine Goggle Blog, when he addressed the final and best attended meeting for this year of the Food & Wine Bloggers’ Club at the Grand Daddy Hotel in the Cape Town city centre.

Emile was a most entertaining speaker, and challenged wine bloggers in improving their ‘game’.  He had brought along two De Wetshof wines from Robertson-based winemaker Danie de Wet, the Sauvignon Blanc and Chardonnay, as well as Kanonkop Pinotage, the only South African wine in a recent list of “100 most exciting wines in the world”, and a magnum of Glen Carlou Pinot Noir, which were tasted by the bloggers.   Emile praised the initiative of the Food & Wine Bloggers’ Club, which was established in May this year.  He has seen the benefit that his wine clients have enjoyed through the increasing number of bloggers, all wine lovers with an opinion, he said.   Social media is a perfect platform for wine promotion.   Every wine has a story, he said, making it eminently ‘blogable”, unlike spirits or beer, which are more generic beverage categories.   Wines have a brand name, a culture and a personality, and these characteristics can be used to good advantage by wine bloggers.   Emile acknowledged the leadership of Mike Ratcliffe in being the first wine blogger ever, for Vilafonte, about six years ago.  

Emile was critical of wineries embracing social media by opening a Facebook page, and paying lip service to social media through poor writing on their blogs and in their Tweets, which give the wine industry a poor image, he said. He said that many wine bloggers “are more enthusiastic than talented in writing” about wine, wasting the time and space for serious wine lovers.  They are boring, he said, and if they contain spelling errors, they are an embarrassment.  He said that many bloggers are too obsessed with readership numbers, using links non-stop, no use he says if their blogs are lousy!    He encouraged bloggers to develop their “own voice”, and to create their own ‘blog brand’.   “Speak your own voice clearly, succinctly and passionately”, he urged.

Most social media programs of wineries lack a strategy, in his opinion.  He recommended that a 1/3 each of one’s action should be focused on SOCIAL, MEDIA and MARKETING.  He described the wine industry as ‘ego-sodden’ terrain, with over-intellectualisation of wines, for example, referring to wine tasting of “tar” and “figpaste”, having run out of new adjectives to describe the taste of wine!   Emile feels that bloggers will make traditional mainstream media wine writers obsolete, and that is why Neil Pendock too has taken to blogging.   He mentioned that the recent ‘Swartland Revolution’, a marketing activity by a number of Swartland wine producers in Riebeeck Kasteel to make their wine region “sexy” via social media marketing, had made TIME magazine.  

In developing a Bloggers’ Code of Conduct, Emile called firstly for anonymous comments to be disallowed, saying that this would never be allowed on a letters’ page in a newspaper.  He also called for a boycott of restaurants that ban writers!   When asked, he explained the split in the wine industry, based on wine writers being pro- or anti-Platter.   The anti-Platter writers are unhappy with sighted tastings to judge the stars awarded to each wine, as they can influence the livelihoods of those affected by lower star ratings.  He called Platter “the best phone book” for the wine industry.  It would appear that this group of writers is also critical of Wines of South Africa (WOSA), in that they feel that the monies spent on marketing South African wines is not effectively spent.  Accepting ‘freebies’, including airline tickets and more, is frowned upon, and leads the anti-Platter faction to expose their ‘colleagues’ guilty of this practice without disclosure.  This leads to backstabbing, infantile behaviour, and persons dishing out insults without being able to take them in turn. 

The Food Blogger Marisa Hendricks from The Creative Pot blog praised her Twitter and blogging friends for their friendly support and ‘chattiness’, which makes Social Media enjoyable to her. She was honest in saying that she is a ‘messy’ cook, that her family does not eat fancy food every night, and that there are irregular meal times in her household.   She focused on three aspects of a blog, in making it more successful. The design of the blog is paramount, as it expresses one’s personality. 

Secondly, food photography needs attention.  In her household photography is mainly done at night, which is complicated as far as lighting is concerned, making dishes look too yellow.  She says that cellphones are not made to give good photograph quality, and that one should choose the right camera (she uses a Cannon), read the manual that comes with the camera, and experiment with the camera settings.  Natural light is best, and it can be softened by gauze, she said.  Food should also be lit from the side, and not directly from above.   Food styling is equally important for successful photography, creating a desire of “I want to lick my screen”, she said!   Styling can be enhanced through the use of cutlery, glasses, doilies, napkins, etc.   White plates are classic in food styling, but bright plates offer a contrast for a one-colour food dish.   The styling should be natural, in how one would eat the dish.  This helps one when one submits one’s food photographs to what she called ‘foodporn” sites such as Foodgawker!  Thirdly Marisa spoke about advertising, and she only allows text-based ads.  She does not want her blog to look like a “billboard”.   She knows that advertising could be off-putting to her readers.  She also discussed affiliate links, to cookery books sold by Amazon, for example, which can work well if used properly.

In discussion it was mentioned that bloggers’ “user-generated content” is becoming more trusted for recipes and information than are recipe books and magazines.  Marisa called for better hardware to read blogs.   Disclosure of receiving free products is paramount, it was said, and PR companies should not expect bloggers to write about the products they have handed out, much like a print journalist will not guarantee that he/she will accept a media release. It was felt that one should not write about something one did not like.  

A competition amongst attendees to find the most frequent Tweeter during the two-hour Bloggers’ Club meeting led to a flood of Tweets.  Hila Jonker (who Tweets as @LadyRaven) won the prize of a bundle of fresh greens from the gardens of the wonderful new restaurant Babel at Babylonstoren.

The 2011 programme for the Food & Wine Bloggers’ Club will be announced closer to the start of the new year.  The first meeting of the year will be hosted by Pigalle on 26 January.   More information is available from info@whalecottage.com.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com   Twitter: @WhaleCottage

Pub Review: Watching the World Cup at Pure, Hout Bay Manor

Having seen two World Cup matches at Paulaner Braeuhaus in the Waterfront, I was looking for a new venue to see the match between Germany and Ghana in the past week.   I had heard good things of Pure at the Hout Bay Manor Hotel, and its German chef and GM Alex Mueller, so chose this as the venue. I had not been there in years, not since Rick and Collette Taylor owned the hotel.

What a mistake I made to choose the venue, as far as World Cup “gees” goes, as I was the only person in the hotel watching the match on the massive screen filling the whole wall of the lounge.    Only one couple was dining in Pure restaurant.

On arriving outside the Hotel, a security guard followed me into the hotel, and appeared quite unwelcoming and confrontational, asking me what I wanted at the hotel!  She disappeared, so I settled down in the lounge.  I had seen the photographs on the hotel’s website, and was told that the decor had been done by Block & Chisel.   It is hard to describe, other than that the lounge decor is very busy, with a dominant African design feel to it.   For me, the oranges and pinks in the upholstery clashed with the red and white curtains, and while I liked the African dress hanging on one wall, I thought a lot of it was very forced.   The African decor flows through all the way to the bar counter and reception, but the decor tone changes completely in Pure restaurant, which is very earthy (screen made from ‘interwoven’ branches, marine touches added on the tables, hanging crystal stands, again feels overdone).

Generously sized couches and armchairs in the lounge, where the TV was set up, had an English feel.  The coffee table was very low, making it uncomfortable to eat and to make notes at.  I struggled to get comfortable in the armchair throughout my two-hour visit, even adding a scatter cushion, but nothing helped.   The “pub” part of the hotel is nothing more than some bar stools at the bar counter in an open-plan room coming out of the reception, on the way to the restaurant. 

The waiter brought three white leather bound documents, but did not explain the difference between them. One was Pure restaurant’s a la carte menu, not an option due to the uncomfortable table.  The full winelist was brought as well.  The bar menu was difficult to fold open, due to the way it is bound, making it difficult to read the prices.  It had a very small selection of ten food choices, reminding me of a room service menu.  One can order two portion sizes (quantity not specified) of tartar of tuna and spring rolls for R 70 or R 90, a herb salad with mozarella for what sounds like an expensive R 95, croque monsieur costs R 60, and focaccia with a choice of salmon, chicken or parma ham costs R 75.  The Hout Bay Manor sandwich, which includes roast beef and bacon, costs R 75, while the Hout Bay Manor Burger can be ordered for R 75 – it also can be ordered with foie gras, at double the price.   From the menus I could see the ‘Pure’ and ‘Hout Bay Manor’ brands fighting each other, the former young and modern, and the latter old fashioned and steeped in history. 

I chose the croque monsieur, which was just the right snack after a long day, and the presentation of the food on a large white dish was creative, with chips stacked neatly – they were hot but not crisp.  What was a cute touch, but may have just been my imagination, was a decorative touch of aubergine, red pepper and yellow pepper, creating the German flag colours!  Unfortunately they were over-salted, but the idea behind it was much appreciated. The cutlery looked brand new, and was elegant, and a good quality material serviette was offered.  I was a little annoyed when the waiter seemed very anxious to remove my plate and glass so quickly, but this may have been intended as good service.  

The bar list offers two Methode Cap Classiques sparkling wines by the glass, from Ambeloui, which I did not know but discovered to be from Hout Bay, according to a Google search.  Olga costs R 50, and her ‘sister’ Roseanne R56.  Amstel costs R20, Castle R18, Heineken R 20, Savanna R22, and Windhoek R18.   An extensive list of 43 spirits and liqueurs is on offer, and includes Wilderers Grappa, Bols, Cointreau, Butlers, and a further list of cocktails.  The cappuccino I ordered was a lovely foamy one, served with a meringue on the side. 

This review would have been very different had it not been for the wonderful sommelier Tatiana Marcetteau, previously from Delaire Graff.  She recognised me from past visits there, and the level of service rose dramatically, with her checking regularly on my well-being, reminding me very much of Aleks’ care and service at Salt Vodka and Champagne Bar the week before.   Unasked, Tatiana offered to show me a guest bedroom in the half-time, as well as the Pure restaurant.  She also proudly showed me her wine cellar. The receptionist offered me a copy of the hotel’s book, including a book sticker that one can write one’s name into, and detailing the history of the hotel (built in 1871), yet reflecting the colourful decor of the interior.  A photo album feel is created by a swatch of curtaining material, and photographs look as if they have just been glued into the book.   Each of the 21 bedrooms is different, and one can choose the Zulu, the Xhosa or even the Sangoma room!   The book ends off with two pages of photographs, presented as if they are postage stamps.  This is one of the most creative hotel promotional documents I have ever seen.

I would not watch another World Cup match at the hotel again, despite the lovely service from Tatiana, given the lack of guests to watch the soccer with, and the lack of ‘gees’.  But the visit has definitely whet my appetite to visit Pure restaurant, and to try Chef Alex Mueller’s cuisine after the World Cup.  The prices are not cheap, but the restaurant is running a winter special at the moment.   My croque monsieur was better value than a horrid pizza I had eaten at Foresters Arms earlier in the day (review to follow).

Pure at Hout Bay Manor, Baviaanskloof, off Main Road, Hout Bay.  Tel 021 790 0116. www.houtbaymanor.co.za (The website design does not reflect the design of the beautiful hotel book, and appears hard sell in having an accommodation booking window open on every page, even if unrelated to accommodation.  The Home page looks cluttered, and the Blog, Facebook and Twitter links are made very prominent – only problem is that the last post on the blog is dated 12 May, and the hotel tweets about once a month, making its social media marketing tool symbols look like window-dressing!).  Open Tuesdays- Saturdays.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com