Tourism, Food, and Wine news headlines
* Unemployment is at a six year high at 25%, with a surprising figure of 36% for ‘extended unemployment rate‘ recorded too, being ‘people who have given up looking for jobs‘!
* ‘Reconsider‘, the TV commercial created by Ireland/Davenport for SA Tourism, has already been seen more than 700000 times on YouTube, and will also be flighted on CNN and National Geographic, reaching ‘more than 1,3 billion households’, the media statement of the agency claims! The commercial highlights the beauty of our country, but also the specialness of our people. Agency MD Philip Ireland said: ‘We were very lucky to have a client who not only believed in us but who stayed incredibly close to the creative process, and refused to accept anything less than world class from us. At every step there was an absolute refusal to compromise. South Africa is a world class destination and it was imperative that the thinking and the execution were not just flawless, but better than anything the category had seen before‘, to which SA Tourism CEO Thulani Nzima added: ‘It puts the South African people at the heart of South Africa’s appeal’.
