Tag Archives: Stellenblog

Does CNN’s ‘7 stunning Cape Town vineyards’ list have any credibility when they are not in Cape Town?!

haute-cabriere-restaurant-views-2-exlarge-169In my book CNN is a credible news agency, but this image has been severely dented by an article entitled ‘7 stunning Cape Town vineyards with food as good as the wine’, written last week by one Griffin Shea. Not one of the seven wine estates featured are in Cape Town!

The article introduction is short and sweet: ‘It’s no secret that in Cape Town, good wine abounds. But wine farms also host some of South Africa’s best restaurants, which pride themselves on serving up meals from ingredients often grown just steps away from the tables. These restaurants have won enough awards to fill walls, but like so many of South Africa’s best places to eat, they’re generally relaxed, unpretentious affairs where the prices won’t break the bank. Many of the menus are deceptively simple, heavy on local ingredients and farm fare, but prepared with passion and care’.

It does not state on which basis the wine estates were selected, but obviously they had to have a ‘great‘ restaurant, Continue reading →

Does charging for travel blogging have credibility?

Travel bloggingTravel bloggers who charge for their service ‘have lost touch with the true spirit of travel blogging‘.

While blogging is a noble form of recording one’s experiences, it should at all times be honest and reflect the full travel experience, good and bad.  Bloggers receiving payment gush about the beautiful scenery, and their experiences, and never criticise.  In addition, they rarely declare receiving a gift or an experience for free, let alone being paid for writing about the experiences.

‘However, I fear that as tourist boards and travel principles have shifted some of their emphasis from traditional media reviews to blogger press trips, and blog posts about their products, the spirit of blogging Continue reading →

‘Stellenbosch Wine Experience’ pushes Stellenbosch to be ‘leading wine tourism destination in Africa’!

StellenboschWhen I see any writing by Mariette du Toit-Helmbold, CEO of tourism consultancy Destinate and former ineffective Mommy-Tweeting CEO of Cape Town Tourism, I have to hold back the urge to laugh, not only because of her poor writing skills (despite English being one of her BA majors!) but also because of her lack of marketing skills.  Helmbold has just launched the ‘Stellenbosch Wine Experience’ for the Stellenbosch Wine Routes and Stellenbosch 360, as a joint venture between the wine and tourism elements of the second oldest town in South Africa, with the goal of becoming ‘the leading wine tourism destination in Africa‘. Helmbold adds in her document that Stellenbosch should be positioned as ‘amongst top in the world‘ too, and become ‘Africa’s wine tourism capital’!

The Stellenbosch Wine Routes is the first wine route in our country, having been established in 1971 by Spatz Sperling of Delheim, the late Frans Malan of Simonsog, and the late Neil Joubert of Spier.  Its mandate is to market the wine estates and wines of the 150 or so wineries in Stellenbosch, with its CEO Annareth Bolton having mainly run a PR campaign to date.  Previously sponsored by American Express, it no longer appears to have the backing of the credit card company.  Credit card companies appear to be all over the seemingly lucrative wine industry, Diners Club appearing to have a head start. Stellenbosch 360 is the new name for the Stellenbosch Tourism Bureau, and is run by a very competent Annemarie Ferns, long the SA Tourism Country Manager for Germany.

Helmbold spent nine years at the helm of Cape Town Tourism, never being able to rise to the level of the marketing done with close to zero budget by her predecessor, the vivacious Sheryl Ozinsky.  Helmbold did formula marketing, if one can call it that Continue reading →