Tag Archives: Strategetic Consultants

Tourism competitors Cape Town, Durban, and Johannesburg to unite in new R32 million campaign!

October 17, 2011

A R32 million three-year advertising campaign to promote Cape Town, Durban and Johannesburg is in the pipeline, if the three city tourism bodies approve their contribution of R8 million each to the campaign, reports the Daily News.

Designed by controversial Cape Town Tourism’s Australian Strategetic Consultant Ian Macfarlane, the campaign is said to be flighted on Discovery (a client of Macfarlane, as we reported previously, but not mentioned by the newspaper) and on National Geographic channels, with ‘billions of TV viewers’. The viewership figure is widely exaggerated, Wikipedia reporting that Discovery Channel has 431 million and National Geographic Channel 160 million viewers internationally.

The Daily News refers to Macfarlane’s ‘success with tourism ventures in New Zealand, Australia and Abu Dhabi’. We have previously written about the failure of Macfarlane’s Tourism Australia campaign. The campaign is said to start in April 2012, meaning that it will not benefit the tourism industry for summer at all. While it would be noble for the timing of the campaign to address seasonality that Cape Town suffers from specifically, it could be a failure if flighted only in our winter months.

Discovery Channel is said to make an hour-long movie about South Africans’ lifestyles, and National Geographic will produce a 30-minute programme. For Durban, the joint campaign would counter the loss of 1,9 million tourists in the last five years, translating up to R2 billion, the article reports. SA Tourism will also be requested to contribute R8 million to the marketing campaign.

Information about the presentation by Macfarlane to Durban Tourism about the new joint marketing campaign appeared in The Mercury too last week, but no reporting about the approval of the funds has been seen in Cape Town and Johannesburg-based media, nor national media. The Mercury listed Macfarlane’s experience with the ‘Pure New Zealand‘, the failed Tourism Australia campaign, his association with Gold Coast Tourism, and marketing for Sydney and Abu Dhabi. It also mentions campaigns for Auckland and India, which did not appear on Macfarlane’s Strategetic Consultants’ website (and surprisingly contains no information about the consultancy anymore), nor can they be found on a Google search. In The Mercury, Macfarlane is quoted as saying that Cape Town, Johannesburg and Durban are not well known globally. He is also said to have expressed the view that SA Tourism’s marketing of the country is focused around the ‘Big Five’ and natural beauty, when 78% of the world’s tourists are ‘urban travellers’. His criticism of the marketing by SA Tourism is interesting, given that SA Tourism is expected to be one of the four funders of the joint city marketing programme. Macfarlane said:“Our campaign through this three cities joint tourism marketing initiative aims to put South Africa’s three top urban hubs in the global spotlight. We have negotiated agreements with major channels such as National Geographic and Discovery, which will see a dedicated programme created for Durban, Cape Town, and Joburg (sic)“, interesting in that the agreement has been negotiated without clarity of funding from all four the parties. “It’s an unbelievable package that we have negotiated and an opportunity that should not be missed. I am optimistic the cities will secure the funds and hope SA Tourism will come on board”, he concluded. Macfarlane added that the cities would get more than R32 million in value from the proposed programme.

Today Cape Town Tourism reveals to its members its advertising campaign, designed by its advertising agency Ogilvy Cape Town.

POSTSCRIPT I7/10: I spoke to Phillip Sithole, CEO of Durban Tourism, who was featured in the articles, after trying to reach him six times during the day. Each time he made me call back. He was evasive in providing further detail, saying that the campaign is still confidential. He did not know which of the cities have had their contribution to the campaign approved, and said that they were meeting SA Tourism next month, to discuss it with them. He said that each city was to get an hour-long programme, which would be flighted regularly over the three year period. He emphasised the Lifestyle content of the programme, focusing on the urban lifestyle each city offers, including restaurants, entertainment, events, accommodation, education, music festivals and more. Coverage would not only be on the TV channels but also in the affiliated magazines of the channels. He became very agitated and defensive when I asked him if he knew about the failure of the Tourism Australia campaign, saying that failure was good, and meant that Macfarlane would have learnt from it! He said that he believes in the proposed campaign, and supports it.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

Design faux pas embarrasses City of Cape Town Mayoral Tourism, Events and Marketing’s Pascoe

September 28, 2011

City of Cape Town Mayoral Committee Member for Tourism, Events and Marketing Grant Pascoe must feel like a prize fool, having had his name splashed in the Cape Times, on two consecutive days, about the faux pas of the threatened cancellation of the funding support for the Design Indaba and Cape Town Fashion Week. After a major outcry, the City has reversed its decision.

On Monday it was reported that the ’embarrassment‘ and ‘possible PR nightmare’ caused by the City’s funding cut of these two prime events could be a serious threat to the bid by Cape Town for World Design Capital 2014, especially given that respected Design Indaba founder Ravi Naidoo had been on the presentation programme for the Design Capital judges’ visit. Valuable tourism income generated as a result of the Design Indaba, which sees the world’s leading designers coming to Cape Town to attend the annual conference linked to the Design Indaba, was threatened by the funding cut, as it was planned to move Design Indaba to Johannesburg as a result. Intervention was made by the Cape Town Partnership, compilers of the 18-month long World Design Capital 2014 bid for Cape Town, addressed to Mayor Patricia de Lille, calling the funding cut a ‘possible crisis’. “Just as we are preparing the final push for World Design Capital 2014, and literally drafting the mayor’s speech for Taipei on 26 October, the city seems to be sending out the message that it is cancelling its support for design and creative industries”, Cape Town Partnership CEO Andrew Boraine wrote. R700000 is allocated to the Design Indaba annually by the City. ‘Inspiration’, and linked to it design and creativity, are the pillars of Cape Town Tourism’s new positioning for Cape Town.

Yesterday the Cape Times reported that the red-faced Pascoe blamed the funding cut on a ‘misunderstanding about the city’s sponsorship of the Design Indaba and Cape Town Fashion Council (or Fashion Week)’, and stated that the City would find funding for both the events. Letters announcing the funding cuts had been sent to the two design bodies ‘in error’, and have now been withdrawn, he is quoted as saying, with an apology from the City for the confusion caused. He did, however, add that the full events portfolio will be reviewed in the next two months, to ‘bring them in line with the (unexplained) city’s mandate‘.

The Design Indaba and Cape Town Fashion Week have been estimated to contribute more than R500 million to the economy of Cape Town.

One hopes that Pascoe will review the effectiveness of the City of Cape Town’s R40 million expenditure by Cape Town Tourism too, some of which appears to be going to sponsoring wasteful events with dubious tourism benefits for the city, and the appointment of Australian ‘Strategetic Consultants’ to help it do its marketing work. Pascoe has declined all correspondence from ourselves on this topic by e-mail, has not returned phone calls, nor has he reacted to Twitter messages, making one wonder what interests he has to protect.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Cape Town Tourism: Saving you time, saving you money, putting you first!

September 19, 2011

Thinking about the cyber-buzz about the non-renewal of our 20-year membership of Cape Town Tourism, which expired at the end of August 2011, we have come to an important decision for our Blog, and give credit to Nashua’s famous advertising payoff line from many years ago for its inspiration: “Saving you time, saving you money, putting you first”!

Given that Cape Town Tourism’s lawyers Webber Wentzel will have already run up a hefty bill in trying to silence us on our Blog, in writing two lawyer’s letters directed at ourselves, the letter written by the Chairman Ian Bartes, as well as a short reaction to it on the Cape Town Tourism website, easily already in the region of the cost of sponsoring an event like ‘100 Women 100 Wine’, we want to save Cape Town Tourism money.

We are seeing a very nasty collection of Cape Town Tourism commenters slash, trash and bash either Cape Town Tourism and its staff, but more importantly, myself and my company too, without concern for laws of defamation, as well as disparagement and the truth, whenever we post a story about Cape Town Tourism. This collection of vitriolic commenters includes Mike, Jeremy Claasen, Jeremy du Plessis, Marco, Kurt, Rashiq, and Paul.

Cape Town tourism’s industry is in a crisis, and the R40 million annual allocation from the City of Cape Town does not go far when at least 50 % is estimated to go to salaries and other running costs, Australian Strategetic consultants, and the sponsorship of ‘frivolous’ events such as the 100 Wine ‘competition’. This leaves less than R20 million, we estimate, for the marketing of Cape Town.

To remove the censorship role that Cape Town Tourism has taken upon itself on behalf of the tourism industry, to not influence my writing in having ‘Big Sista’ looking over my blogging shoulder, to not waste my time to reply to aggressive and abusive comments from the tiny collection of Cape Town Tourism supporters, and to protect commenters who want to make a genuine contribution from not being sued by Cape Town Tourism (and ourselves too!), we have reached the important decision to impose a ban on all comments for any blogpost we write about Cape Town Tourism from today onwards, and we will close the comment facility on past Cape Town Tourism blogposts too. Genuine commenters are welcome to send an e-mail with their point of view, which we will feature as a Postscript to the relevant Blogpost, if it does not contain any defamatory or disparaging remarks, to whalecot@iafrica.com.

This means that Cape Town Tourism can save money on legal fees, and its staff can spend its valuable time on Tweeting more, organising lunches with fellow Tweeters, and perhaps throw some marketing into the day as well. It means that I can get on with what I love most, which is writing blogposts. Cape Town Tourism’s supporter band will now have to find their ‘Inspiration’ elsewhere in Cape Town, and will not be able to express it on our Blog any more!

We apologise to our regular readers for this self-imposed censorship of comments, but this ‘cyber-attack’ on Freedom of Speech by Cape Town Tourism, reflecting a paranoia that is most surprising for an organisation that has set itself up as being tech-savvy, and which has a Communications Manager who dishes out insults on Social Media platforms against Cape Town Tourism members, and even the funders of her employer (the City of Cape Town), is unprecedented in Social Media terms, to our knowledge. One is surprised that the Communications Manager still holds her position, for the damage she has already caused Cape Town Tourism through her unprofessional behaviour.

However, Cape Town Tourism will never stop us from Blogging, and writing on Facebook, Twitter, and in our WhaleTales newsletter what needs to be said about tourism, the marketing of Cape Town and the Western Cape, and about Cape Town Tourism. Makes you think, doesn’t it!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Open letter to Cape Town Tourism: Freedom of Tourism Speech!

September 15, 2011

Ian Bartes

Chairman: Cape Town Tourism

15 September 2011

Dear Ian

MEMBERSHIP OF CAPE TOWN TOURISM

Thank you for your letter regarding the status of our Whale Cottage Camps Bay membership of Cape Town Tourism, dated 8 September 2011. In your 9-page letter you request us to motivate why Cape Town Tourism should not terminate our membership due to our Blog, and more specifically, selected comments on it!

I thank you for the opportunity to set the record straight in terms of the allegations you make about our alleged ‘barrage of cyber-criticism’, ‘cyber attacks’, and ‘CTT bashing’ in your letter, and for the challenge to revisit our policy as far as comments on our Whale Cottage Blog goes. As the criticism is about our Blog, I am posting my reply to you on our Blog, so that members of Cape Town Tourism should be informed of your proposed action, and allow them to participate in the debate about Social Media and its responsible use in tourism marketing, being a public interest matter.

For the background, you will no doubt know that my PR company Relationship Marketing previously, and now my Whale Cottage Camps Bay, have been a member of Cape Town Tourism for about 20 years, motivated by our belief that it is the right thing to be a member of one’s local tourism bureau, and we have adopted this policy in the four towns in the Western Cape in which we have Whale Cottages. In addition, I was a Board member of Cape Town Tourism for a number of years, of its previous (still not yet wound-up) Section 21 company, and was its Deputy Chairman, working closely with then-CEO Sheryl Ozinsky to run the most successful tourism bureau in the country at the time. Our loyalty towards Cape Town Tourism has been visible to your CEO, in that we assisted her to get her current job, and in that I invited her to address members of our Camps Bay Accommodation association, which I head up, to motivate our members to become members of Cape Town Tourism. In fact, we made it mandatory for members of our association to be members of Cape Town Tourism, until our members regrettably voted against this membership criterion a few months ago, due to their dissatisfaction with the benefits of membership of Cape Town Tourism, leading most Camps Bay guest houses to not renew their membership of your organisation.

You may also know that we have written a WhaleTales newsletter for the past ten years, and it is a tourism newsletter, including general news about tourism in Cape Town and the Western Cape, and news about local restaurants, the wine industry, the film industry, whale watching, and any other news that is related to tourism. Our Whale Cottage Portfolio Blog was started three years ago, and we publish a daily post about a tourism-related topic. Our blog is known for its honesty, and achieved the honour of a Top 10 listing of ‘Most Controversial Blog’ in the SA Blog Awards last year. You will note our blog credo is “independent.incisive.informative”, and we have lived up to this at all times. Over time, both the newsletter and blog have achieved a substantial readership. Our writing has not changed over the past ten years, and Cape Town Tourism has been allowed to contribute input and response over the years. In the past three months (i.e. out of 92 blogposts), we have written nine blogposts about Cape Town Tourism and its marketing activities, and another 21 have referred to Cape Town Tourism in a secondary manner.

It is therefore a surprise that we should receive your letter of allegations relating to our recent writing about Cape Town Tourism, given that it is no more or less in quantity than before. What has changed in content is that we have become more critical of the Marketing activities (or rather, lack of) by Cape Town Tourism, after it became clear to us that there was no recognition of nor action by your management of the tourism crisis in our city, until we wrote about it on our Blog, and it was then picked up as a front page story by the Cape Argus. In our capacity as a member of Cape Town Tourism, as a ratepayer of Cape Town, and as a writer, it concerned me greatly to hear your CEO answer a question about the positioning of Cape Town at the ‘strategic plan’ presentation at the Baxter Theatre recently, which reflected her obviously uninformed Marketing understanding. The fact that she had to call in consultants to write the plan, and Australian ones at that, deserved intense debate in the interest of the industry.

Our response to your adverse allegations about our Blog is as follows:

* No Code of Conduct has ever been sent to us as members, and therefore not signed or agreed to in acceptance. In the past week your offices have not been able to honour our request to send us such a signed document.

* Your nine-page letter refers repeatedly to us not treating Cape Town Tourism, its staff, and its representatives with ‘honesty, respect and dignity’, as per the Cape Town Tourism Code of Conduct, in six comments and two blogposts on our Blog, for which you present examples of alleged ‘disrespect’, but no allegations of dishonesty nor loss of dignity are made or substantiated by you. We reject these allegations with contempt, given that our blogposts and comments have not been designed to prejudice Cape Town Tourism and its agents.

* You write about the ‘immense volume, intensity and frequency of the criticism’ (clause 5.1.1), ‘frequency and intensity of these cyber-attacks’ (clause 5.1.2), and ‘torrent of criticism’ (clause 5.1.3), and it demonstrates your lack of understanding of Social Media. None of these alleged criticisms of frequency by yourselves are contrary to any code of conduct nor to Social Media practice, and cannot be linked to an alleged ‘attempt to denigrate CTT (Cape Town Tourism)’, as claimed by you.

* You refer to “Twitter posts” (the word is ‘Tweets’) as being a problem, yet present no evidence of this!

* You (mistakenly) refer to a commenter on our blog as a ‘follower’, implying that we have a special relationship with our commenters! Most commenters are unknown to us, especially as they use false names and/or gmail addresses. Interesting is how you take one comment out of hundreds on our blog out of context, to support your ‘argument’! You have not fairly highlighted the numerous replies to comments that I have written, defending our relationship with your CEO, and stating over and over again that nothing that we write is meant personally about her or her colleagues. We have also expressed over the years our respect for your CEO and the good work that she and her team has done in amalgamating the Visitor Bureaus in Cape Town. This does not mean, however, that some activities by your organisation are not worthy of criticism.

* Your clause 5.1.3. is devoid of all logic

* Your clause 5.1.4. alleges ‘CTT bashing’, which you link directly to comments being disallowed on our blog. As the owner of a blog, one has the right to disallow defamatory, disparaging, and dishonest comments. Whenever we post a blogpost about Cape Town Tourism, we receive what can be described as ‘hate speech’ towards ourselves, and while they may state their support for Cape Town Tourism, they also ‘bash’, to use your word, myself and my Whale Cottages, which is not what comments are intended for. A question begging an answer is how you would know that (unpublished) comments have been sent to our blog, given that comments are not visible until I allow them? Could it be that the sending of comments in support of Cape Town Tourism has been encouraged by your PR department, or dare I allege, even written by Cape Town Tourism, using pseudonyms and gmail accounts?!

* It is the comment we received from Mavis Wilken (clause 5.2.1) that appears to be at the crux of your letter, as we received a separate letter from your lawyers Webber Wentzel on the same day, threatening legal action if her comment is not removed from our Blog in its entirety. We had edited the comment soon after it was allowed (30 hours is an extreme exaggeration), to protect your CEO. The comment was received on the same day as Ms Wilken forwarded an e-mail to us which she had sent to the tourism representatives of the City of Cape Town and the Western Cape government, alleging mismanagement by Cape Town Tourism in a number of respects. Under threat of legal action by yourselves, but not in admission of any wrong-doing, we have removed Ms Wilken’s comment in its entirety.

* The remark made by Ian Macfarlane, the Australian ‘Strategetic consultant’ of Cape Town Tourism, was written by me in a positive manner, and was expressed by him as a compliment to your CEO in her ability to obtain funds from the City of Cape Town and other sources. To read an allegation of ‘corruption’ , defamation, and disparagement into this compliment is preposterous, and is disparaging in itself!

* We have noted a surge in disparaging comments from a small collection of commenters (Marco, Mike, and Jeremy Claasen in the main, the latter sometimes writing the same comment six times a day, in the mistaken belief that it will be published), all in support of Cape Town Tourism, and wildly disparaging towards ourselves, whenever we publish a blogpost about Cape Town Tourism. We have had to increasingly request these commenters to rewrite their comments by editing out their disparagement, and we delete these comments if they are not rephrased. It is our Blog, and quite frankly we can write on it what we wish (you appear to have little problem with its content, and more with its comments), and can allow reasonable comments. For the first time we have edited two commenters’ comments, both of these edits relating to blogposts in which Cape Town Tourism is mentioned, received from Ms Wilken and Maria. No disparagement was intended nor implied in our reply to Mike’s comment (clauses 5.2.3 and 5.2.4). To read into our reply to him that Cape Town Tourism ‘…is deserving of no support…’, as alleged by you, and that it is an ‘..attempt on your part to undermine and cause embarrassment to the organisation’ is ludicrous, and is rejected with contempt! Being a member of the tourism industry, it would be ludicrous for me to defame or disparage the good name of an industry association that my company is a member of.

* The comment we made about your CEO’s lack of support of the Grand Prix in Cape Town was exactly as you stated it, made in ‘jest’ (clause 5.2.5). No allegation was made that your CEO is ‘…not of sound mind and sober senses’, and cannot be deduced from our writing. We reject your allegation.

* You appear to be looking for allegations of implied ‘corruption’ in reading our Blog and its comments. The ‘corruption’ link you make to my observation about your Board members Nils Heckscher and Susanne Faussner-Ringer, in their capacity as previous Board members of FEDHASA Cape, and their irresponsible attempts at coercing the accommodation industry to sign with MATCH for the FIFA World Cup last year, is far-fetched and incomprehensible (clause 5.2.6). It therefore cannot be seen to be ..‘unfounded, unsubstantiated and patently disparaging’, as alleged by you, as the tourism industry knows about the financial loss it suffered as a result of signing with MATCH on the recommendation of these two directors, and it is ironic that the loss suffered included the properties managed by Mr Heckscher and Mrs Faussner-Ringer! It is also rather obvious that your organisation is using the same threatening technique to terminate our membership, as FEDHASA Cape attempted to two years ago, when we spoke out against MATCH!

* Your response to our claim that Cape Town Tourism ‘planted’ the ‘100 Women 100 Wine’ blogpost comment from ‘Thandiwe Motse’ is factually incorrect, as I did not write that it emanated ‘..from the offices of CTT’, as alleged by you. Comments can be sent to a blog from any computer, and after hours too (clause 5.2.7). Cape Town Tourism’s link to this comment is clear, especially given that no Google reference exists for ‘Ms Motse’, that she provided an incorrect e-mail address for herself, very odd for a businessperson, and that her surname was incorrectly spelt in both the comment and Cape Town Tourism Tweets about this event. ‘Ms Motse’ would have been welcome to e-mail and to call me, to express her point of view to me directly, as the owner of the Blog, rather than to complain via her ‘friend’ about our Blog to Cape Town Tourism! No racial slur was implied, as alleged by you! We have proof that your PR Manager has directed an (unpublished) comment to our Blog, using a false name.

* Over and above the specific denials we have made against your allegations, we categorically deny your allegations of ‘bad faith’, ‘malicious intent’, ‘evident satisfaction in what you perceive to be failings…’ , as well as of ‘disparaging, undermining and even defamatory comment and criticism’.

Lastly, comments have become the bane of blogs, and are increasingly disparaging, rude, and even crude, not always aimed at the subject matter of the blogpost, but often at the blog owner too. Initially our policy was to allow most comments, in the interest of freedom of speech without prejudicing tourism, but soon it became evident that commenters saw our Blog as a means of ‘blog bashing’ us in the main. As the blog is a voluntary unpaid-for activity we do for the love of it, we see no reason to post such disparaging comments.

We are delighted that you support that ‘..our members are entitled to engage in debate about the direction, strategy and performance of CTT, and that this debate may be ‘robust’. We believe that we have acted within these guidelines, as well as the Freedom of Speech which is ensconced in the Constitution of our country. We feel that your organisation’s CEO may be over-sensitive to Social Media, which spares no one, including myself and my company!

While you and I are debating ‘respect‘ in the main, I believe that respect is a two-way courtesy, and therefore we have the right to demand respect, and that we should not be disparaged or defamed by your organisation, its CEO, and staff too. Consider the following examples of disrespect which have been shown to ourselves as a member of Cape Town Tourism, and as a blogger listed on your Cape Town Tourism media list:

* The Re-Tweet in October last year by your PR Manager Skye Grove of a Tweet by Naashon Zalk, of which the content was defamatory to ourselves, making her guilty of defamation too. A complaint lodged to your CEO about the defamation was rejected, reflecting your CEO’s lack of understanding of the law of defamation. Another defamatory Tweet by @Lesterkk was also Re-Tweeted by Ms Grove on 22 November 2010.

* The acceptance by Cape Town Tourism of a complaint lodged against our Whale Cottage Hermanus (not a member of Cape Town Tourism), by Mr Zalk about our warning to our guest house colleagues in Hermanus about an attempt by him and his House & Leisure editor wife Naomi Larkin to defraud us, instead of it being passed on to the Hermanus Tourism Bureau, as would have been the correct procedure. Cape Town Tourism attempted to bring us into disrepute with the provincial Consumer Protector, by passing on Mr Zalk’s complaint to them. We have never heard from them again about the matter, after explaining Mr Zalk’s alleged fraud attempt against us.

* Ms Grove attempted to have our website www.whalecottage.com, which was hosted with Hetzner, closed down last year, which led us to move it to an American server, at a cost to ourselves.

* The accusation on 22 November 2010 by Ms Grove, in a comment posted on the ‘Spaniard in the Works’ blog, that I had ‘unlawful‘(ly) taken down Martin Hatchuel’s website is defamatory. It was clear, by Mr Hatchuel’s own admission, that his refusal to delete a defamatory comment on his website, leading to a complaint against his site, had led Hetzner to close down the website. In the same comment, Ms Grove disparages my ‘lack of journalistic quality and substance’! Further content in her comment to this blogpost, as well as on the Salma Gandi blog, demonstrates the personal issues she has with ourselves, something a ‘professional’ PR Manager should not express of a member of Cape Town Tourism, or any other person for that matter, on a public platform!

* In the past three months Whale Cottage has made a concerted effort to improve its Facebook presence. Proactive suggestions by Facebook about prospective persons to ‘befriend’ led us to Ms Grove, and so we sent a Facebook Friend request. The immediate message we received from her questioned why we would want to be a friend. Ms Grove never accepted the Friend request, as is her right. However, later that day, she Tweeted that she could still taste the vomit in her mouth from the Friend request that she had received earlier that day!

* Your CEO, new Marketing Manager Velma Corcoran, and PR Manager have blocked us on Twitter, but your CEO reconsidered her action, and unblocked us. Blocking is a severe sign of disrespect on Twitter. It is such a shame that your managers should be missing out on my pearls of wisdom contained in my Tweets about Cape Town!

* We have good reason to believe that Ms Grove is part of the team writing the disparaging, libelous, and defamatory ‘Whalespotter’ Twitter campaign about Whale Cottage and myself. A Tweet on Monday this week referred to your letter by implication, which Ms Grove would have inside knowledge of.

* In the past month your CEO has refused to respond to our e-mails, which have requested information for input to our blogposts, despite an invitation by the City of Cape Town representative on your Board, Ms Mkefa, to direct any question to Mrs Helmbold. Your CEO Tweeted on 31 August that she would only answer questions from us via the Cape Town Tourism website, and a few days later a detailed justification for the appointment of the Australian Strategetic Consultants was posted on your website. When one receives no reply to e-mails, the negative inference is that the organisation is trying to hide something.

* Cape Town Tourism has not reacted to the blogposts that you refer to in your letter, having the opportunity to do so via a comment to each blogpost, as would any other commenter. In the past we have posted all comments received from your CEO, either in the blogpost, or as a comment.

* Your City of Cape Town Mayoral Executive Committee member for Tourism, Grant Pascoe, directly responsible for the R40 million allocation of the City’s monies to your organisation, has refused to return our calls or to respond to our e-mails relating to Cape Town Tourism.

No blog forces readership of it on anyone, and therefore your CEO and staff are welcome to save their valuable time and to not read our Whale Cottage Portfolio Blog in such detail, and to rather focus that time on marketing Cape Town, given the severity of the tourism crisis.

It would appear that you hold me solely responsible for criticism of Cape Town Tourism’s performance. However, blogger Carl Momberg recently wrote a critical piece, also questioning your organisation’s ability to market Cape Town. The Cape Times picked this up and ran with the story, quoting additional tourism players expressing their dissatisfaction with the performance of your organisation. Will you also be attempting to censor Mr Momberg?

Surely the monies of Cape Town Tourism should more wisely be spent on marketing Cape Town, and not on lawyers’ fees? Surely your organisation would want to retain members and not lose even more members? Surely you do not want Cape Town Tourism to be perceived as the ‘big bully’ of tourism media censorship?

Earlier this year your membership officer Mrs Cathy Alberts begged us to rejoin as a member of Cape Town Tourism, and I explained to her my reservations to do so, given the unprofessional behaviour and disrespect I and my company have experienced from Cape Town Tourism and its staff, as detailed above. We were surprised about Mrs Alberts’ insistence that we rejoin Cape Town Tourism, and it was our ‘patriotism’ to Cape Town, and loyalty to Cape Town Tourism, that made us rejoin.

Given the disrespect which Cape Town Tourism, your CEO Mrs Helmbold, your PR Manager Ms Grove, and you as Chairman with your Board of Directors, through this one-sided disparaging letter, have shown Whale Cottage, coupled with the lack of delivery on the promised Cape Town Tourism membership benefits, we have decided to not renew our membership of Cape Town Tourism, which expired at the end of August 2011, for the next year. We reserve the right to re-apply for membership in future. We will continue the debate about the marketing of Cape Town, and will continue to write about the activities of your organisation, as well as any other body handling the marketing of Cape Town. I am available to share my tourism and marketing experience with your organisation’s management at any time that it is needed, in the interest of our common passion for our beautiful city Cape Town!

Warm whale wishes

Chris von Ulmenstein

Member

Whale Cottage Portfolio cc

POSTSCRIPT 15/9: We have just (11h41) received a follow-up letter from Webber Wentzel, Cape Town Tourism’s lawyers, making a demand that we apologise to Mrs Helmbold for Ms Wilken’s alleged ‘defamatory comment’, promise to “…desist from, in the future, publishing any further such defamatory comments about our clients on the Blog and/or any other cyber-medium used by you to communicate to the public including,but not limited to, Twitter and Facebook”, and provide the ‘correct and full name’ of ‘the so-called Mavis Wilken’, so that they can take ‘steps on behalf of our clients against the author’. We are shocked that Cape Town Tourism could be setting itself as the Tourism information censor! We await with interest their reaction to our Open Letter!

POSTSCRIPT 18/9: In an interview with the Cape Argus published today, Cape Town CEO Mrs Helmbold is quoted as saying that Whale Cottage Camps Bay is still a member of Cape Town Tourism, as our membership has not been resigned by letter. There is no form that we are aware of to complete to resign one’s membership, and one would have thought that the last paragraph to this blogpost, addressed to its Chairperson, motivating why we will not be renewing our long-standing membership, as well as the non-payment of the annual membership fee, for the period 1 September 2011 – August 2012, would have been a clear communication that we have no intention to renew our membership for the next year! We are considering our legal options regarding a defamatory Tweet sent by Cape Town Tourism on 15 September, and Re-Tweeted by Mrs Helmbold, stating “Whale Cottage Membership Termination“.

POSTSCRIPT 19/9: We have posted our new policy on comments received to blogposts written about Cape Town Tourism today, in the light of the letter we received from the Chairman of Cape Town Tourism, as well as two letters received from the lawyers of Cape Town Tourism.

POSTSCRIPT 23/9: In response to our lawyer’s letter to Cape Town Tourism, to confirm that our Letter to its Chairman Ian Bartes posted on our Blog above is confirmation of our non-renewal of our membership of Cape Town Tourism for the next year, Cape Town Tourism lawyers Webber Wentzel have sent a three-page lawyer’s letter, accepting our non-renewal, which somehow had not been clear to Cape Town Tourism from our blogpost above! One wonders why Cape Town Tourism is wasting its scarce financial resources on legal fees against a past member of Cape Town Tourism!

POSTSCRIPT 6/10: Under pressure from ourselves, Cape Town Tourism has revised its misleading and defamatory statement about our membership of Cape Town Tourism on its website, confirming their acceptance of our communication that we have chosen to not renew our membership for 2011/2012.