Tag Archives: Sunday Times

‘Hayden Quinn: South Africa’ episode 11: perpetuates Woolworths’ Ayrshire ‘happy cow’ myth, cooks ‘Memory Food’ with Chef Jackie Cameron!

September 23, 2014

It was ironic that episode 11 of ‘Hayden Quinn: South Africa‘ last night focused on the Natal Midlands, and that a large part of the half-hour episode focused on farmer Kevin Lang’s Fairfield Dairy Ayrshire farm, given our Blogpost yesterday about the new defensive Woolworths ‘Good Food News’ supplement in the Sunday Times.

The episode started off with Hayden having a cooling swim near the Howick Falls, which have a 105 meter drop. Once refreshed, he met Chef Jackie Cameron, then Executive Chef of Eat Out Top 10 restaurant at Hartford House, but who has left to establish her Jackie Cameron School of Food and Wine, which opens in Hilton in January. Chef Jackie was identified as a WWF-SASSI Trailblazer Chef. They met at the Karkloof Market, which is just outside Howick, and here Jackie introduced Hayden to farmer Rob Symons of Broadleaze Organics, offering unusual herbs such as Vietnamese coriander. Dutch cheesemaker MJ Mook of Just Cheese introduced Hayden to and allowed him to taste her special cheeses. The market seemed a jolly space, with fresh vegetables, herbs, meat, flowers, cheeses, and more. Continue reading →

Woolworths under consumer pressure, on the back-foot, in massive Sunday Times supplement?!

September 22, 2014

We wrote recently how Woolworths has been misleading consumers with claims about its Ayrshire milk, deceiving food labelling, and how it tries to create an image of healthy produce via its ‘Hayden Quinn: South Africa‘ series on SABC3. The group Grass Consumer Food Action has been persistent in its criticism of Woolworths, and appears to have hit a raw nerve in the Good Business Journey division at Woolworths, the retailer having launched a brand new ‘Good Food News‘ 16-page insert in the Sunday Times yesterday! It looks like a Taste magazine (the Woolworths sponsored magazine published by New Media Publishing) but printed in Tabloid format on recycled paper!

While the Tabloid has ‘headlines’ on page 1, to attract one’s attention to the content, it consists of a mix of ‘advertorials’ of its award-winning wines (since when are wines a food, as per the name of the publication?) in ‘Crowned as the best‘; ‘responsibly sourced‘ fish; braai suggestions for ‘Ready Steady Braai’; and ‘Flavours of Home‘ (prepared foods with strong spices such as curries, and traditional foods such as koeksisters and milk tart); as well as editorial. It is obviously planned as a monthly insert, numbered ‘Issue 01′, and dated September 2014. The focus of the first issue is ‘lovelocal‘:

* ‘New on the shelf‘ (page 3) showcases new pack designs for wine boxes, braai tins, braai marinade, braai Continue reading →

Open Letter to Sarah Khan: Strange Selection of Travel + Leisure ‘Top Chefs in Cape Town’!

September 21, 2014

Dear Sarah

We are extremely proud to have you living in your newly adopted home city Cape Town, and that you are such a fantastic tourism ambassador for our country in general, and for Cape Town in particular. You put Cape Town on the world tourist map with your article earlier this year in the New York Times about Cape Town being the number one ’52 places to go in 2014′, the best free publicity our city has ever had.

I was therefore shocked to see your article about ‘Top Chefs in Cape Town’ in Travel + Leisure, and the choices you made in selecting what you have listed as the top five chefs in Cape Town: Luke Dale-Roberts of The Test Kitchen, Peter Tempelhoff of The Greenhouse, Reuben Robertsons Riffel of Reuben’s x 4 (in Franschhoek, Cape Town, Robertson, and Paternoster) plus Racine, Bruce Robertson of The Flagship, and Franck Dangereux of The Food Barn, in that order. You did not define your guidelines for selecting the five chefs, nor did you appear to use the same criteria in selecting the chefs that are on your list – the justification for inclusion appears more anecdotal and random. Equally, I am surprised about the chefs you excluded from the list!

You seem to praise Chef Franck for his ‘foreign pedigree, but why single him out when Chefs Luke and Peter also have foreign roots? Does that make them better chefs? All of the chefs on your list have worked overseas, so they deserve equal mention in this regard. You ‘warn’ Travel + Leisure readers to ‘watch out for these five Cape Town chefs and memorize their names now – they’re poised to break through to the global stage any day now‘!

Let me comment on each of your Top Chef choices: Continue reading →

Platter’s Publisher JP Rossouw introduces changes to top wine guide: will wine lovers and wine estates be happy?

June 30, 2014

Slowly a number of changes are being introduced to the publishing and marketing of ‘Platter’s South African Wines’ since JP Rossouw took over as Publisher of the wine guide about six months ago. Not all the changes may be to the liking of the wine estates, users, and advertisers of the Guide.

For the first time Platter’s has advertised! Yesterday I saw an advertisement for Platter’s in the Sunday Times Food Weekly supplement, advertising the Guide, with its newish parent Diners Club benefiting from it too. The advertisement bears the headline ‘Platter’s Wine Guide discovers the perfect pairing’, being a self-aggrandizing accolade to the marriage between Platter’s and Diners Club! The copy reads: ‘Platter’s Wine Guide, South Africa’s original and most authoritative guide to who’s who and what’s what in the Winelands, has the perfect partner in Diners Club, the world’s original and most prestigious charge card. Platter’s has always been the go-to-guide to discovering, rating, pairing and sharing South African wines. Now there’s a quick and easy way to also enjoy Platter’s on your mobile device or desktop. Filled with the latest wine news, festival alerts, hot picks and competitions, Platter’s has become an even more valuable guide. Whether you are shopping for wine, wanting to learn more, or need help planning a trip to cellars, Platter’s will enhance your journey. No App required. Simply go to www.wineonaplatter.com to subscribe’. The pay-off line is corny and meaningless: ‘When your thirst for knowledge coincides with the means to enjoy it, you BELONG‘! One would hope that Rossouw was not the copywriter of this nonsensical ad, given his past copywriting career! More likely is that the advertisement comes from the Marketing department of Diners Club, the give-away being that it contains the Facebook page address and Twitter handle of Diners Club, but not of Platter’s, a bizarre omission! Continue reading →