Tag Archives: Table Bay

So what impressions did Cape Town Tourism’s international travel bloggers make on Cape Town?

We have seen in the past that Cape Town Tourism likes to blow its own trumpet, so when we received the media release on 31 July to brag about how it ‘uses Crowd-sourcing to clock over 13 million impressions on Twitter‘, it attracted interest.  It appears that it exaggerated the impact of the four international travel bloggers who were invited by Cape Town Tourism as iAmbassadors to spend a week in the city, and to share blogging tips at the Getaway Travel Blog Conference.

On Sunday a week ago (29 July) Cape Town Tourism announced a one hour brainstorm (‘crowdsourcing‘) via Twitter from 7 – 8 pm, using the hashtag #LoveCapeTown, requesting suggestions for what the four international bloggers should see and do while in Cape Town. Six questions were asked, relating to typical Cape Town food to eat, places to visit, adventure activities to participate in, places to learn more about the city’s history, people watching spots, and favourite hidden gems.  The Cape Town media release claimed that in a 24 hour period #LoveCapeTown generated ‘1500 Tweets, 13521392 impressions and reached an audience of 623041 followers’. On its blog three days later, Cape Town Tourism grew its claim to ‘4000 #LoveCapeTown tweets were sent. As many as 800000 unique Twitter users were reached by the hashtag and 30-million tweet impressions were achieved’ in the one week period.

Not having heard of a Twitter ‘impression‘ measurement before, I Googled the term.  It describes the cumulative total of followers of persons who use a hashtag (or specified Twitter address) multiplied by the number of Tweets per Twitter address that used the hashtag.  The measurement does not deduct the duplication of the same followers on more than one Tweeter’s list. It also does not measure the actual readership of the Tweet(s), only measuring the potential readership.  Newman PR company, one of the oldest in America, wrote on its blog about the dilemma of presenting statistics to its clients, and came to the conclusion that ‘Twitter Impressions can impress, but actually mean little‘, and decided against presenting this information to its clients.  ScoopDog’s Blog suggested that ‘Twitter reach calculations should be in the 10 – 12% of a follower list’, according to a Harvard study.  The writer calls for reliable benchmark information on measuring performance on Facebook and Twitter, and says that more meaningful measurements should be sales and lead generation.  Stanzr Blog says that only ‘Twitter can verify what users actually are online and observing Tweets‘, and that no hashtag measurement company can verify how many users were actually impressed with a hashtag or a Tweet.  LoCulReign wrote :“While there are many standardized metrics such as follower, mentions, or even impressions, these metrics are not the end-all answer to the broader question (what is the value of social media), they are simply a slice of the pie. There are many intangible benefits of social media, such as building strong brand awareness or reputation that cannot be measured by total brand mentions or the bit.ly clickthrough rate in a week.”

Not being privy to how Cape Town Tourism generated its statistics (no source is quoted in the media release), we used the Hashtracking.com service to measure the power of #LoveCapeTown in the 24 hours prior to midday on Saturday 4 August.  In this period 483 Tweets generated a total of 461399 followers and 2,4 million impressions.   This measurement tool shows the source of the top 10 impressions, and 84% of this top 10 list generated just over 2 million of the impressions, being the four international travel bloggers, Cape Town Tourism CEO Mariette du Toit-Helmbold, Cape Town Tourism Communication Manager Skye Grove, Cape Town Tourism, blogger conference organiser Getaway, the @CapeTown aggregator for all mentions of Cape Town, and SA Tourism’s @gotoSouthAfrica. Skye Grove is the Cape Town Tourism Tweeter, so she Tweets the same Tweets on both accounts, usually re-Tweeted by her boss Mrs Helmbold too.   It is safe to say, from the Tweets in the timeline, that the bulk of the impressions were Cape Town-based, giving locals a tremendous feel-good about their home city. American and Australasian Twitter followers of the international bloggers may have been asleep at the time of the Tweet-up, and weekend days are poor Twitter days anyway.  Of the 11 #LoveCapeTown Tweets printed out alongside the measurement on HashTracking.com, six were spam accounts, showing that potentially #LoveCapeTown Tweets could not have had more than 600000 impressions (instead of the claimed 11 million) last Sunday!  To bring the measurement of ‘impression’ closer to home, we ran @WhaleCottage on Hashtracking.com at the same date and time, and found that one Tweet (“Tourism is the bread and butter of economy, says Western Cape Minister of Tourism @AlanWinde”), which was re-Tweeted three times, had achieved 449700 impressions alone.

Mrs Helmbold enthused about the success of the Twitter campaign, saying that it ‘truly let Capetonians ‘sell’ their own city and it added instant authenticity to our campaign’. She added that so many suggestions were received that it proved that tourists need more than one week to visit Cape Town.  The numerous suggestions made to the international bloggers via the Twitterthon were not recorded anywhere for future visitors to Cape Town, other than some having been recorded in the media release, showing how short-lived Twitter information is.

During the Getaway Travel Bloggers Conference on Saturday, one of the speakers (@TravelDudes) quantified the value of the 24 hour Twitter coverage at €56564, which was proudly re-Tweeted by Cape Town Tourism.  Again, there is no known standard to quantify the value of a Tweet or an impression. Weird is that the hashtag for the Bloggers Conference changed to #gtbc, losing #LoveCapeTown in all Tweets from Saturday onwards, despite Cape Town Tourism having been a sponsor of the Conference.

In the week that the international bloggers spent in Cape Town, disappointingly little was written about Cape Town by the bloggers:

*  Keith Jenkins of velvet escape wrote two blogposts last week, one called ‘Iconic Cape Town view’, just containing a photograph of Table Mountain, with a link to a blogpost ‘Ten things to do in Cape Town’ which he wrote in 2009!  The other was written on his arrival, requesting participation in the #LoveCapeTown Twitterthon. He Tweeted mainly about Cape Town in the week that he was here, and it was noticeable that he used other hashtags liberally in his non-Cape Town Tweets.  He was good at responding to Tweets including his handle, and re-Tweeting. This was his fourth visit to Cape Town, and he called the city his ‘second home‘.  He has 16069 Twitter followers.

*   Wild Junket’s Nellie Huang wrote ‘We’re off to Cape Town, South Africa’ two weeks ago, inviting suggestions of things to see and do in Cape Town, and writing that she would be ‘cycling through Kayalitsch‘ (sic), hiking up Table Mountain, and going on a wine tour to Steenberg.  During the week she wrote two blogposts, one being about Table Mountain, which was a collection of photographs taken from the mountain, including onto Camps Bay, and the other blogpost was a collection of photographs of the villa in which the four bloggers were accommodated in Camps Bay.  She has previously visited the city, says she loves Cape Town, and said that ‘I wish that I could live here’.  She has 21591 Twitter followers, and was an active Tweeter about Cape Town in the past week, creating dialogue.

*   Traveldudes‘ Melvin Böcher is an occasional blogger, it would appear, not having posted more than four blogposts per month, but more commonly only one per month on average. He has not blogged since his arrival in Cape Town.  On his website he carries guest posts about various aspects of Cape Town, none written by him.  He has 86814 Twitter followers.  He is an über-Tweeter, obviously pre-scheduling his Tweets, so that his few Cape Town Tweets were largely lost in his daily average of 50 Tweets about a multitude of international destinations.  Noticeable was that he too is a heavy user of hashtags in every Tweet, using non-Cape Town ones for Tweets about other destinations, which must confuse his followers, in receiving so many Tweets about diverse destinations every few minutes every day.

*   Matt Long of Landlopers wrote about his forthcoming trip three weeks ago, and also requested input to things to do in Cape Town.  He has not written about Cape Town in the past week. He said he did not know much about the city before his arrival (odd for a travel writer), therefore coming in ‘blind’. He writes for Lonely Planet too. He has 16071 Twitter followers.  Similarly to Melvin Böcher, he generates about 50 Tweets per day, about a diversity of destinations and they too are heavily (non-Cape Town) hashtagged, once again causing confusion amongst his followers.  Few of his Tweets were about Cape Town in the past week. He repeats links to his blogposts and to a competition a number of times per day, one notices in his Tweets. Odd is that he has protected his Tweets, and one must request permission to follow him!

In the past week, the four travel writers were taken to Gansbaai for shark cage diving and seeing whales as well, hiked up and down Table Mountain (Matt Böcher undiplomatically said the ‘gondola was not working’ when he should have been told that it was closed for its annual maintenance), went to Robben Island, cycled through a township, visited Cape Point, Boulder’s Beach, Hout Bay, The Fringe creative precinct which included a stop at Charly’s Bakery, learnt to cook curry in Bo-Kaap, tasted wine at Groot Constantia (they do not appear to have got to Steenberg), visited some unnamed ‘cocktail spots‘, went on a Jazz Safari, visited The Castle, had dinner at Reuben’s at the One&Only Cape Town, had a drink at the Planet Bar, had a braai at the villa in which they stayed, ate at (unknown) Ethopian restaurant ‘Bebie Rosie’, and had a pizza at Jason’s.   What was noticeable was that the program for the travel writers’ visit to Cape Town was pre-planned, as was evident from Nellie Huang’s pre-visit blogpost, and therefore the Twitterthon on 30 July, billed as being a list of suggestions for the writers to experience whilst in Cape Town, was a con! Predictably they saw the usual tourist highlights of Cape Town, and their eagerly anticipated highlight of paragliding off Lion’s Head was cancelled due to the bad weather yesterday.  Yesterday afternoon three of the travel writers left for Johannesburg, on their way to Botswana today.

At a cocktail event held on Thursday, invited guests were shown the new one minute video made for Cape Town Tourism by National Geographic called ‘The Sounds of the City’, showing a young girl enjoying different parts of the city, including Bo Kaap, Greenmarket Square, the ocean, penguins, the V&A Waterfront, the view from Signal Hill (but not showing the iconic Cape Town Stadium) and the view over Table Bay from the top of Table Mountain.  The sound effects, meant to be the theme of the video, are a vibey rap song ‘Cape Town’, into which are woven the sounds of seagulls, the ocean, lots of minibus taxi hooting, drumming, and a marimba band.  As a Capetonian I missed the Cape Town sounds of Friday afternoon mosque prayers, the sound of the South Easter, the foghorn at Mouille Point, and the ship’s horns entering/leaving Cape Town harbour.  The YouTube video only has 320 views to date.

It appears that Cape Town Tourism wildly exaggerated the impact of its Twitterthon, and the stature of the international travel ‘bloggers’, who appear to be digital travel editors rather than bloggers, rarely blogging!  Mrs Helmbold clearly had not done her homework about her panel of visitors’ blogging habits, or lack of. Interesting is that no blog readership figures were provided for the international visitors, and that their standing was measured only in terms of Twitter following, yet Cape Town Tourism wrote on its blog the following exaggerated and unsubstantiated claim that the writers ‘reach millions of readers each month through their own online channels’!  No readership statistics are quoted on any of the four writers’ websites, nor did Cape Town Tourism divulge this in the run up to the Conference, only quoting Twitter follower statistics.   One does not know how much Cape Town Tourism paid to bring the international travel writers to Cape Town, and how it will ultimately measure the value of the impressions they made for the Cape Town tourism industry, in translating into creating awareness, leading to enquiries, and generating bookings!

POSTSCRIPT 11/8: The danger of sponsoring travel writers became evident today, when Melvin Böcher of Traveldudes Tweeted a link to blogger Michael Hodson’s blogpost ‘New 7 Wonders of the World: the scam behind the sham’, knocking the New7Wonders of Nature competition, and billing it as a money-making scam.  In Hodson’s blogpost he slates most of the Top 7 list, including our Table Mountain, saying it isn’t even a ‘Top 7 mountain…let alone a top 7 natural wonder’, and he has a beautiful photograph of the mountain in his blogpost.  It raises the question of the loyalty one would expect from guest who was brought to Cape Town, and his services paid for.  The blogpost was written by Hodson on 14 November last year, and even more odd that Böcher should Tweet the link nine months after it was written, and less than two weeks after he himself had hiked up Table Mountain!

POSTSCRIPT 15/8: Last night we received an e-mail from Anton Groenewald, Executive Director of Tourism, Events, and Marketing at the City of Cape Town, the funders of Cape Town Tourism.  Initially I offered him anonymity, in recognition of the support I had received from him, but he wrote an e-mail this morning, saying that he is happy for it to be made public. This is what he wrote last night: ‘Thanks very much for an insightful analysis and critique of the bloggers visit. I share much of your scepticism in regards to this issue’.

POSTSCRIPT 15/8: Cape Town Tourism issued another media release to justify the #LoveCapeTown Twitter campaign today, and one can assume that it is meant as a response to this blogpost (they have not posted a comment to it on this blog). In the media release they have changed their tune, admitting that there is no standard way to measure the success of Social Media marketing: ” Whilst the #LoveCapeTown hashtag ultimately clocked up over 36 million Twitter impressions, it is still difficult to measure the impact of these statistics. Says Du Toit-Helmbold; “We know that this campaign was a success from many points of view. It was instant – and yet there are still many more blogs and tweets that will follow as a result to ensure maximised exposure and reach for Cape Town. It also crossed over onto many other platforms (blogs, Twitter, facebook, Instagram, Pinterest) as today’s social media influencer is multi-channelled. The campaign was followed with interest by traditional media, but the biggest success of this campaign was the citizen engagement it led to. For us, it proves that often we should just initiate and guide the conversation, setting up platforms where it can unfold. Cape Town knows how to sell itself!”

In terms of actual return on investment, Cape Town Tourism agrees that there is no one reliable tool to measure the value of social media, but there is no denying the importance of digital media marketing. Says Du Toit-Helmbold; “We see this campaign as one in which we piqued interest and that was our intention. Now we have to convert that interest into a community that can help us drive more awareness and ultimately conversion and more visitors to Cape Town. People do not just arrive in a destination; they do research beforehand and social media – as an extension of word of mouth – is influencing more and more travel decisions. We are acutely aware that word of mouth through social media is the most powerful tool for any destination marketer today and if we can continue to mobilise more local voices to help promote Cape Town through their own on-line networks of friends and followers, we have a winning recipe. Our work in digital media marketing is attracting global attention and we will be presenting case studies at the forthcoming World Travel Market in London.”

POSTSCRIPT 27/8: @Traveldudes has close to 90000 followers today, yet the Klout score of Social Media influence is only 67 out of 100 (ours is 65, by comparison).  This begs the question of the value of a high number of Followers. At the Blog Conference Klout was not mentioned as a measurement of Blogging or Tweeting success.

POSTSCRIPT 29/8:  A Tweet by Melvin Böcher about his #TOTT (Travel Talk on Twitter) hashtag success took me to his seldom-written Traveldudes blog, and a blogpost about the success of the hashtag.  It makes for fascinating reading, in that he bragged on 19 July already (i.e. 10 days before coming to Cape Town) about the hashtag having created 30 million impressions, exactly the same figure Cape Town Tourism used in its media release a few days later about their misleading one hour #LoveCapeTown Tweet-Up, which included Böcher!  The question style of asking five questions is the same Böcher uses, which means that he organised the Tweet-Up and how it was run, and calculated the ‘impressions’. It explains why he has taken exception to this blogpost, and his childish reaction to it.  Ironic however is by his own admission that ‘impressions’ mean nothing! “Every single week #TTOT reaches up to more than 2 Million users on Twitter and creates with the #TTOT hashtag around 30 Million impressions! Just to get you back on the floor… If someone tries to tell you what this number is worth…  It’s worth NOTHING! :). Travelers join events like #TTOT, as they are looking to socialize with each other, not to get a special deal for this or that. It’s about the fun sharing experiences and everybody can be part of it. And the best is… For Free!“

POSTSCRIPT 30/8: In News24 yesterday, an interview which they had conducted with Melvin Böcher of Traveldudes was published.  He clearly is very taken with the quantification of the value of Tweets and blogging, something we have not seen quantified by anyone to date!  He answered about the quantification in reply to a question about the biggest challenge he has had to overcome since starting his website: “The biggest challenge is, that people still don’t have a clue about the real value blogging, social media, or the internet in general provides. Who would have guessed that a single tweet of mine would be valued at more than EUR 160 – right!? Or that I can provide a ROI of over EUR 20 000 when promoting a destination in 5 days via writing about it on Traveldudes.org. But this problem is a general one, which all magazines, newspapers and bloggers have”. One wonders what he charged Cape Town Tourism for his services.

POSTSCRIPT 21/9: In a Mail & Guardian article written by Mrs Helmbold herself today, she refers to the four international ‘travel bloggers’ as ‘Travel Twits’, an absolute insult!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

De Grendel Restaurant: Beautiful setting, beautiful food!

De Grendel wine estate must have the most beautiful view of all wine estates in the Western Cape, with its idyllic setting looking over Table Bay and onto Table Mountain.  Now the wine estate owned by Sir David Graaff has opened De Grendel Restaurant in its winetasting centre, not only offering a magnificent view, but also beautiful food.

I was invited by De Grendel’s Public Relations consultant Errieda du Toit to share lunch with her a week after De Grendel Restaurant opened.  I had only been to the wine estate once before, more than a year ago, with the Gastronauts, when catering had been brought in from outside.  The room was transformed in collaboration with the Graaff family, blue brought into the table legs, into the upholstery fabric of some the chairs, as well as into the magnificent underplates made by ceramist Mervyn Gers (once the head of Radio Kontrei, the predecessor of Kfm).  The underplates have the Graff family crest, showing a Paschal lamb, five stars representing the Southern Cross, flanked by the Boer farmer on the one side and a miner on the other, with three spades and armour.  The blue pattern on the rim of the plate is repeated in bowls on the tables, and matches the Delftware in the armoire in the restaurant. Matching the underplates in quality is the most stylish, classic but modern, cutlery by Robert Welch, used in Michelin-starred restaurants, we were told by restaurant owner Jonathan Davies, which he was surprised that @Home has the agency for in South Africa.  The Graaff family was awarded the baronetcy in 1911 for service rendered to the Crown in South Africa.  The first Sir David had introduced the commercial cold storage and transportation of meat in South Africa, was the Mayor of Cape Town, introducing electricity to the city, helped set up the dry dock in the Cape Town harbour, and was involved in the building of the Table Mountain cableway.  One wall has a collection of Graaff family photographs, including his son and politician Sir De Villiers Graaff dancing with the then Princess Elizabeth, now the Queen of England, on her Royal visit to Cape Town in 1947. The far end of the dining room has a glass window which allows one to look into the wine cellar, while the kitchen is visible behind a glass window on the opposite end.  The ambiance created is to make one feel as if one is dining with the Graaff family.

The involvement of Jonathan Davies raises the cuisine bar for Cape Town, given that he owns the The Crown at Whitebrook, voted the best restaurant in Wales and one of the Top 50 restaurants in the UK, and has been awarded three AA rosettes, and one Michelin star for a number of years.  He has worked at Ellerman House, and at the Ritz Carlton in Atlanta, and has been coming to South Africa for seven years, having married his Pretorian wife. He met the Graaff family via a Bishops function where the respective children and grandchildren are in the same class.  The deal was struck when Sir David came to have a meal at the Welsh restaurant.  Jonathan has training in both front of house and as a chef, but has decided to concentrate on the former, and has brought in Chef Ian Bergh, previously of Pure at the Hout Bay Manor, Five Flies, and La Colombe.   This exciting team has created a wonderful menu of creative dishes, and one senses that they had fun in coming up with new dishes never seen before on a local menu.  A classic was Jonathan telling us about his Brandy and Coke ice cream he is working on, having observed how popular this drink is in South Africa, and a guinea fowl burger is planned.  Jonathan says he will offer ‘fine dining’, his definition of it being that it is ‘food prepared well and with passion’.  They are also bringing the De Grendel wines into the cuisine, and are using the wines to make chocolate truffles, a weakness of Sir David, I was told.  

Chef Ian brought out four dishes to give us a taste of his menu, and Jonathan brought glasses of De Grendel wines paired with each dish.  We sat in the ‘Conservatory’, a smaller room alongside the main restaurant, overlooking a large dam, and the green fields of the farm, on which Arab horses are kept for an equine remedial therapy programme, helping children with impediments, and in which geese, goats, Nguni cattle, and sheep can be seen too, against the landmark backdrop of the Atlantic Ocean and Table Mountain.  Grain and grapes are farmed at De Grendel.

The meal started with a slice of roast potato bread, served with home-made butter in a ceramic dish made by another top Cape Town ceramicist Lisa Firer, who also made the salt and pepper pots. The salad of fig, Buffalo Ridge mozzarella, cherry tomato and a raspberry dressing was a fresh starter, and a beautiful medley of leaves, which Jonathan paired with the 2011 De Grendel Sauvignon Blanc, the cool breeze off the sea being ideal for growing this grape variety.  The Winifred blend of Chardonnay, Viognier, and Semillon was paired with a pea ravioli, free range chicken, Gorgonzola spuma, and a creamy De Grendel Chardonnay sauce.  The starters range in price from R75 – R130, and other options include scallop, cob, duck liver, and squid.

The pork belly main course was superb, served with apple puree, roasted as well as pickled baby beetroot, and a sage and De Grendel Winifred jus, which Jonathan paired with the De Grendel Pinot Noir.  Other main courses are Beef onglet (a French beef cut), venison, lamb, veal, and line fish, ranging from R135 – R155, and guinea fowl with foie gras (R240).  The piece de resistance, that impressed with its beauty, creaminess, and simplicity, was the dessert, a basil panna cotta served with pomegranate (a special sweet taste, with a popping sound when one bites the kernels, and a beautiful deep red colour), served with strawberry and basil sprout. Given that Jonathan had told us about his Brandy and Coke dessert, a portion of it was made, which Errieda and I shared, being a malva pudding served with an apricot samoosa, a ball of Coca Cola ice cream, and a Brandy sauce.

For dinner a 6 – 8 course tasting menu is offered. The restaurant is child-friendly, and has sourced a children’s range of cutlery.  Children under 3 years do not pay. Child-friendly dishes can be made, or children can order smaller portions of their parents’ dishes. High-chairs will be available for children.  A range of children’s activities is planned, mainly to educate the children about vegetable growing and harvesting.  They will even be able to plant their own vegetables, and would be encouraged to return to see them grow.

I didn’t look at the winelist, but Jonathan told me that the wines are sold at cellar prices, a most commendable pricing strategy!  Errieda told me that the Graaffs started wine farming twelve years ago, making good wines at affordable prices. The farm is 350 meters above sea level and 7 km from the sea. Charles Hopkins is the Cellar master and Elzette du Preez the winemaker.  The De Grendel wine range includes MCC, Rubaiyat, Shiraz, Merlot, Pinot Noir, Rosé, Pinot Gris, and Sauvignon Blanc. Sir David has had a wine made in honour of his wife Lady Sally, called the Winifred, her second name.   They have recently launched a Sauvignon Blanc-based Noble Late Harvest. Bottled triple carbon filtered water comes from the farm, and the glass bottles are re-used. Sundays sees traditional lunch fare, and Jonathan will carve a roast or chicken for a family at the table.  The Crown at Whitebrook Chef James Sommerin, who was featured in the BBC’s ‘Great British Menu’ series, will do guest visits to De Grendel Restaurant, and will showcase some of his menu items.

De Grendel Restaurant is an exciting new addition to the Cape Town gourmet collection, combining a feeling of history and tradition on the wine estate, with the modernity and creativity of the cuisine offered in its restaurant.  I will definitely be returning.

De Grendel Restaurant, De Grendel wine estate, M14, Plattekloof Road, Plattekloof.  Tel (021) 558-6280. www.degrendel.co.za Twitter:@DeGrendelWines. Tuesday – Sunday lunch, Tuesday – Saturday dinner.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter@WhaleCottage

BA flight crew bug big PR boost for Cape Town!

It’s not often that a negative becomes a positive for tourism to Cape Town, but when the BA flight from London to Cape Town, with celebrity Gary Barlow on-board, had to turn back due to a large number of the cabin crew becoming ill, the story made the Saturday issue of the UK Daily Mail.

Barlow was a member of Take That band with Robbie Williams, is a singer-songwriter and record producer, and is an X Factor UK judge.  He Tweeted “Well I made it to Cape Town. It was worth all the drama. Beautiful place” when he landed in Cape Town on Saturday, and soon thereafter he posted the photograph of himself on Table Mountain, with Table Bay in the background. He followed up the Tweet with another: “Wow, so many of you have been here. In future I’ll ask for tricks and tips before I travel #gbarmy”.

Cape Town could not have wished for a better endorsement of its beauty, the Tweets with his photograph going to close to 1,4 million of Barlow’s Twitter followers, and the article in the Daily Mail used the Twitpic too, as well as another beautiful shot of Table Mountain, with the caption: “Stunning: Table Mountain in Cape Town is an iconic landmark and is visited by people from all over the world”, the newspaper having 4,5 million readers, according to UK Newspaper Marketing Agency figures for 2011. Barlow is in Cape Town to shoot a commercial for Marks & Spencer.

Fifteen BA crew members became ill during the flight on Wednesday, and the captain had to turn the plane around and headed back to London 2½ hours after take-off.  No passengers were affected, and the cause of the illness is not yet known.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @Whale Cottage

Cape Argus Pick ‘n Pay Cycle Tour attracts fewer out-of-town cyclists this year!

For the first time in many years, it would appear that fewer out-of-town cyclists will be participating in the 35th Cape Argus Pick ‘n Pay Cycle Tour, if the accommodation bookings in Camps Bay are a benchmark.  Relative to past years, when the Cycle Tour weekend was fully booked weeks in advance, this coming weekend is well but not yet fully booked.  Fewer of the bookings already taken for the weekend are related to the Cycle Tour, compared to previous years.

The 35000 participant 110 km Cycle Tour next Sunday is the largest individually timed cycle race in the world. Fewer than 10 % of the cyclists are from overseas.  It is organised by the Pedal Power Association and the Rotary Club of Claremont, and monies raised from the entry fees are shared with community upliftment and cycling development projects, R3 million having been raised in 2011.   It is estimated that the Cycle Tour will contribute at least R500 million to the economy of the Western Cape, based on 2011 information.

Running alongside the Lifecycle Week, which consists of an Expo related to cycling and also is the Cycle Tour registration venue, are two further cycle events.  This weekend the 208 km Columbia Grape Escape is taking place over three days, from the Durbanville Racecourse to the Boland Agricultural High School on Friday, from the school to Diemersfontein in Wellington yesterday, and from Diemersfontein to Boschendal today.  It is the second time that the Grape Escape has been organised.  In addition, the 11th Cape Argus Pick ‘n Pay MTB Challenge is being held at Boschendal.  Yesterday it challenged novice and casual mountain bike riders, and today it is more experienced riders who have chosen to ride 32, 52, or 65 km.  Some of the cyclists participating in one of these ancillary races are also riding the Cycle Tour next week, such as our Whale Cottage Franschhoek guest Anton Mellet.

Concern for the environment is a characteristic of the Cycle Tour, with clean-up crews at every refreshment station, and waste sorted thereafter.  Last year 98% of the waste was recycled, say the organisers.  Recycled products are used where possible, such as cardboard bins, bin liners, and cups.  Airspace above the Cycle Tour route is restricted to helicopters with permission, to reduce potential harm to any animals affected by the noise.  The MyCiTi shuttle bus service will be free of charge between the Thibault Square and Stadium stations, and will run from 6h00 to 18h00 on Sunday.  The Table View MyCiTi service will commence an hour earlier than normal, at 5h40, on Sunday.  Trains can also be used to get to the start, running to normal Sunday schedules.  Cyclists are encouraged by the organisers to use public transport on Sunday.

A number of major roads in the city and Cape Peninsula will be closed for most of the day, including Hertzog Boulevard, Heerengracht, De Waal Drive, Nelson Mandela Boulevard (eastward), M3 (southbound), M4 between Muizenberg along the coastal road, Chapman’s Peak, Victoria Road from Hout Bay to Bantry Bay, and Beach Road from Sea Point to the Stadium.

The Cape Argus Pick ‘n Pay Cycle Tour is the ultimate New Year’s resolution for many Capetonians and South Africans.  The cycle race is an excellent means of showing off our beautiful city, with its backdrop of Table Mountain, the Twelve Apostles, Chapman’s Peak, Table Bay, False Bay, and the Atlantic Seaboard.  We encourage motorists and cyclists to drive and ride safely in the week ahead.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage