Tag Archives: Table Mountain Aerial Cableway Company

Cape Town Tourism ‘destinated’ to start afresh in marketing Cape Town!

mariettedth_1369339943_39Last week two senior members of staff left the services of Cape Town Tourism, being its CEO Mariette du Toit-Helmbold, and its PR and Communications Manager Skye Grove.  A new era lies ahead for the tourism body, which can hopefully get on with the focused marketing of Cape Town and its tourism industry again.

Given how badly Cape Town has been marketed as a tourism destination in the past few years, it is a fantastic opportunity for new CEO Enver Duminy to show what he can do to deal with the city’s terrible problem of Seasonality with barely any business in the winter months, which is unique to Cape Town, compared to South Africa’s other major cities.  Every year Mrs Helmbold has paid lip service to the problem, and promised to tackle the problem, but she never did, and business has become progressively worse every winter.

Shocking was the blatant exploitation in the past ten days by Mrs Helmbold to actively market the services of her new destination marketing consultancy whilst still in the employ of Cape Town Tourism.  She announced that she would establish a consultancy in April after her resignation from Cape Town Tourism became public in February.  As if Tweets on her own Twitter account were not enough to market the new consultancy whilst still working for Cape Town Tourism,  Cape Town Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 23 July

WhaleTalesTourism, Food, and Wine news headlines

*     South Africa has two of CNN Travel Top 10 golf courses in Africa:  The Gary Player Country Club at Sun City, and the Fancourt Links course.

*   All Gold is South African’s best loved brand, and the top 10 brand list includes nine FMCG household brands and the Clicks Club Card.   No beverages other than Coca Cola feature on the Top 10 list, and no wine nor beer brands feature on the Top 30 list, in a study conducted about 8000 brands amongst 15000 South Africans.

*    Durbanville Hills is offering a tasting on 22 August of Sauvignon Blancs and Merlots, from Durbanville Hills, Chile, France, New Zealand and Australia,  led by cellar master Martin Moore.  The tasting will be followed by a Thai green curry dinner. (via De Kock Communications)

*   Madame Zingara’s ‘The Miracle Tour’ is extending its run in the V&A Waterfront to include the rest of winter, the company has announced by e-mail today. Continue reading →

2012: a year of Tourism ups and downs!

Looking back at 2012 on the last day of the year, every business will be grateful that it is still around, given that the international world is still in recession, and the impact thereof has made itself felt in South Africa too.   It is heartening that fewer hospitality businesses closed their doors this year, but it is clear that fewer restaurants have opened, and few top-end ones in particular.   So what stood out in 2012?:

*   The worst winter season ever for the hospitality industry, following a poor winter 2011, not just related to the poor economy and traditional Seasonality, but also to the exceptionally wet winter, which deterred Johannesburgers from coming to the Cape, and prevented Capetonians from taking weekends off in Western Cape towns and villages.

*   No marketing of Cape Town and the Western Cape. Cape Town Routes Unlimited was amalgamated into Wesgro in April, yet no visible marketing has been done for the Continue reading →

Why is the Table Mountain Cableway not keeping its tourism icon up to date?

Table Mountain is the icon of not only Cape Town, but also of our country and even Africa.  It was made a New7Wonders of Nature a year ago, and inaugurated as such a month ago.

Recently the Table Mountain Aerial Cableway Company proudly bragged that it had the highest number of visitors ever in November, with 90000 visitors in that month, or 3000 per day on average, assuming there were no closures due to bad weather days in November.  This would mean that in that month an average of 1500 cars went up the curvy and steep Tafelberg Road every day, in the hope of parking.  Dropping guests off at the lower Cableway station yesterday morning, I couldn’t help but think how antiquated and tourist-unfriendly this leading tourism destination is:

*  The parking ‘facility’, if one can call it that, is wholly inadequate.  Yesterday the parking alongside the road was full to just past where the taxis park, near the traffic circle on Kloofnek Road, which would mean a strenuous uphill walk to the lower Cableway station for anyone arriving from about 10h00 onwards.  On our way up, we saw that there still is no pedestrian facility, and that tourists have to walk in the already narrow road to get to the Cableway station.   One would have thought that a shuttle service would have been introduced to take tourists from the parking area at the traffic circle to the ticket office.  Clearly the parking area near the traffic circle is wholly inadequate to accommodate all the cars destined for the mountain tour. The City Sightseeing Hop On Hop Off bus stops at the Cableway station, and this has alleviated some of the pressure on parking, as guests can get off and hop on again once they have been to the top of the mountain, but this trip would cost them R250 for the day ticket, in addition to the R205 for the Cableway return ticket.

*  The electronic board at the Kloofnek traffic circle is a useful information service, indicating if the Cableway is operating or not.   This has alleviated unnecessary traffic up Tafelberg Road. Yesterday the billboard was not operating, but it was clear that the Cableway was open, given that it was a beautiful wind-free day.

*  A solution introduced by the Cableway company was the online booking of tickets.  This service has been marketed as alleviating queues that Table Mountain was notorious for, many visitors in past years having to queue for up to four hours to buy their ticket, and then to queue for the cablecar.   Our guests had pre-booked their tickets (they are valid for 14 days), but when we arrived at the Cableway, the service seemed to be so efficient that not one person was at the ticket office, but there was an incredibly long queue to get into a cablecar.  The online ticket purchase was therefore of no benefit at all.  Even odder was that other guests of ours who wanted to go up the mountain as well, could not go, because the allocation of online booked tickets had run out for the day by lunchtime, even though they could have bought tickets at the ticket office.  All this does not make sense and is customer-unfriendly.

*   Visitors coming down the mountain cause severe traffic blockage on Kloofnek Road in the late afternoon, the road widening done in winter not alleviating the traffic problems. Two days ago we drove into town, and saw that there were no traffic officials to regulate the traffic flow, or lack of!

The Table Mountain Aerial Cableway Company has done little to upgrade its facilities in many years since it introduced new cablecars, with the exception of a repaint of its cablecars, probably sponsored by its advertiser VISA, and the erection of the electronic billboard earlier this year.   One cannot understand that the parking situation has not been addressed, that there is not a dedicated safe pedestrian path, and that there is no suitable undercover protection for tourists having to stand in the sun for many hours to get into the cable car, at temperatures such as 36°C yesterday, especially as the CEO of the Table Mountain Aerial Cableway Company, Sabine Lehmann, is the Chairman of Cape Town Tourism!

POSTSCRIPT 27/12: Our guests reported the disaster of the rest of their trip up Table Mountain this morning.  The queue was a shambles, being a general one for both online ticket holders and non ticket holders. The non ticket holders were then sent to the ticket office, to buy their tickets.  Standing in the queue in the heat for so long, the daughter of our guest fainted.  A Cableway staff member saw this, but did not react at all, nor call for help with first aid.  Part of the congestion is that the lifts only take 12 passengers at a time, and that the cablecar only took about 40 passengers at a time instead of its capacity of 64. The guests had to queue for an hour to get into a cablecar to get back down the mountain.  Our UK guests said that this has been their only negative experience in Cape Town.

POSTSCRIPT 28/12: This morning I took another guest up to the Cableway station, and this time the traffic was even worse than on Boxing Day.  It took an hour to drive to the station and return to Camps Bay! The police (NOT traffic police) were directing the traffic at the Kloofnek Traffic Circle, which caused an even greater traffic jam.  I saw the odd umbrella for the queue waiting to get into the Cablecar.  There is a wooden pergola all the way up the steps where the queue has to wait, but there is no awning over the pergola, therefore not protecting the tourists against the sun and heat at all.

POSTSCRIPT 28/12: Sabine Lehmann, CEO of the Table Mountain Aerial Cableway Company, has responded to this blogpost via a Comment.  We were shocked to hear that she had been on leave from 20 – 27 December, returning to work today.  She admits that Boxing Day was their busiest day.  One wonders how a CEO can be away from her business at the peak of the tourist season!  This is her detailed reply:

“The 26th of December was our busiest day this year and our facilities were severely under pressure. We find that in the mornings the Cableway is at its busiest and remind visitors and tour operators alike, that even on our very busy days (such as today), it tends to be much quieter from 3- 4pm onwards.

Parking:
I agree, we do not have enough parking on Tafelberg Road. But as the road is in a nature reserve it is unlikely that more parking will ever be built. The Taxi’s offer a shuttle service from Kloof Nek @ R5 per person. We are also in discussion with the City of CT to assess whether the MyCiti Bus could connect from Kloof Nek to the Cableway. I am hopeful that this may have a positive outcome by season 2013.

Upgrade of Facilities:
During shutdown each year, the Cableway completes the upgrade of facilities. These are almost always dependent on permissions from a number of parties (City of CT, SANParks and Heritage) so in most cases projects are 2-3 years in the planning before they can be completed.
Some of the signficant investments and upgrades that have taken place over the past 5 years include:
Complete Table Mountain Cafe overhaul including all back of house facilities, top station ablution block upgrade and new sewage system, shading at the lower station on Tafelberg Road, shading at the lower station on the ramp, new ticket system to allow us to sell on line, rehabilitation of Tafelberg Road, completion of a pedestrian boardwalk either side of the Lower Cable Station, completion of a new turning circle at the lower Cable Station and the electronic sign board on Kloof Nek. We have more planned over the next 3 years but are awaiting final sign off of necessary permissions and need to time projects with our shutdown over the next few years.

Pedestrian Safety
The Cableway invested R3.5 mill this year to rehabilitate Tafelberg Road, build a new turning circle and build the pedestrian Boardwalk. Tafelberg Road is a public road and not owned nor managed by us.

Online Tickets:
Online tickets were introduced 3 years ago. They have helped spread demand throught out the day (as has the Sunset Special after 18h00). The Cablecar unfortunately will always remain the bottle neck but visitors who do hold on line tickets do get through quicker. Due to the fact that we are so weather dependent and cannot predict when we will open nor whether there will be a view, we only sell a set number of on line tickets per day”.

POSTSCRIPT 31/12: Forwarding this blogpost on to Cape Town Tourism demonstrates that having Ms Lehmann (CEO of the Table Mountain Aerial Cableway Company) as Chairman of Cape Town Tourism will never result in any action against the Cableway Company.  This is the reply we received from Enver Duminy, Executive Manager Tourism Services of Cape Town Tourism, reflecting that mediocrity rules in Cape Town’s tourism authority:

“I note the detailed response received from Sabine Lehmann, MD of Table Mountain Aerial Cableway Company (TMACC) on the referred blog post and trust that her feedback is satisfactory. We have also liaised with TMACC and we are satisfied that everything possible is being done to ensure the best-possible service to visitors. I hope you find the above in order?”

Our reply was that it is not in order!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage