Tag Archives: tags

Mercedes Benz Century City Sweet and Amatomu.com Sour Service Awards

The Sweet Service Award  goes to the Mercedes Benz workshop in Century City.  A customer stopped at the workshop, to have an engine warning light checked out.   An electronic diagnostic reading was done, and the mechanic quickly did something, and the warning light disappeared.  A few days earlier the customer had gone to the Culemborg branch for the same problem, and was quoted R 13 000 to fix the throttle problem.  The Century City branch did not charge at all, and even replaced a faulty headlight bulb. All of this on the afternoon before the long weekend, when the workshop staff only had one goal, and that was to finish off and go home.

The Sour Service Award goes to Amatomu.com, a blog aggregator that ranks blogs on the basis of number of readers.   Almost once a day the website goes down.  In general, it takes long for the Statistics page to open, sometimes taking 10 minutes or more.  If the site did not contain such valuable information (number of readers throughout the day, the blog posts and tags that brought the readers to the site, and trend information on daily readership), one would have long given up on it.

The WhaleTales Sweet & Sour Service Awards are presented every Friday on the WhaleTales blog.  Nominations for the Sweet and Sour Service Awards can be sent to Chris von Ulmenstein at info@whalecottage.com.   Past winners of the Sweet and Sour Service Awards can be read on the Friday posts of this blog, and in the WhaleTales newsletters on the www.whalecottage.com website.

World Cup Social Media Marketing boom, beats Food news

If Social Media Marketing performance is anything to go by, the World Cup is an outstanding success.

Twitter has shown record usage since the start of the World Cup on 11 June, often crashing due to overload when a World Cup match is underway, fans of a particular team egging on their players to do better, or to praise them for a good performance.  Twitter has a “fail-whale” sign when it is over-capacity.

If the Whale Cottage Portfolio WhaleTales blog is anything to go by, then the blogosphere has reached record heights.  With steadily climbing unique readership of about 30 000 per month, the current unique readership for the first 21 days in June is already at 84025, meaning that the total for June could be close to 120 000, an unprecedented performance.   The unique readership peaked on the opening day of the World Cup on 11 June, at a record 8182.   Of the stories that have been written on our blog to date, the following posts have been the most widely read this month, proving that the World Cup dominates interest over any other topic, such as restaurant reviews:

               1.  Cape Town Restaurant Winter Blues specials

               2.  Table Mountain only SA new 7wonders nominee

               3.   World Cup 2010 FIFA flop

               4.   FIFA Ticket Collection Sweet and Good Food & Wine Show Sour Awards

               5.   Restaurant Reviewer receives harsh reviews about review

               6.   Cape Town parties through the World Cup

               7.   World Cup match attendance: staying on the FIFA ball

               8.   Cape Town blows the largest vuvuzela

               9.   Cape Town drowning in hotel beds

              10.  World Cup puts SA into focus, some bad, most good 

Tags (blog-speak for keywords) too are of interest, and reflect the world’s focus on the World Cup, and the following were most used tags, connecting Google and other search engine users to the Whale Cottage Portfolio website:

               1.   USA Today

               2.   Minister of Tourism

               3.   World Cup 2010

               4.   Confederations Cup

               5.   Fan parks

               6.   Grant Thornton (the tourism consultancy that did forecasts of World Cup attendance)

              7.    Ivanka Trump (who spent her honeymoon in the Cape earlier this year)   

              8.   Vuvuzela

              9.   2010

              10.  Prince William (attended the England versus Algeria game)

Ten days ago the Whale Cottage Portfolio Whale Tales Blog was registered with www.amatomu.com for  the first time, a Top SA Blogsites site measuring web traffic.   The growth in traffic has moved the Whale Cottage Portfolio Blog to the top 20 list, being in 16th position of all blogs in South Africa today.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com