The Franschhoek Wine Valley (the new tourism body name, the “Tourism Association” part of the name recently having been dropped) Food & Wine Route has been launched to the media, and soon will be presented in a new map, that will reflect the wealth of 42 restaurants, 48 wine estates and 3 delis and shops that sell foodstuffs in and around Franschhoek. The new Food & Wine Route is a good marketing reaction to the increasing dominance of Stellenbosch as the new gourmet center of South Africa, and its large number of wine estates, even though the tourism association’s website still refers to Franschhoek as the “Gourmet Capital of South Africa”!
Last year we wrote about the Food & Wine Route when it was first announced, and from the initial information it appeared to have a broader focus initially. Now the Route is more focused, and will incorporate mainly the restaurants and wine estates that are members of Franschhoek Wine Valley. Interestingly, the geographic delineation of Franschhoek has been broadened to incorporate the wine estates and restaurants on the R45 between Klapmuts and Simondium, including Noble Hill, Backsberg, and Babel at Babylonstoren, on the basis that they have become members of the Franschhoek Wine Valley association, even if they fall under the Paarl wine district. Strangely, Glen Carlou has not chosen to be part of the Franschhoek Food & Wine Route, it being one of the first properties one passes when driving to Franschhoek on the R45.
Tania Steyn, the Marketing Manager of Franschhoek Wine Valley, explained that this new project consists of two parts. The first is the Food & Wine Route map, in A3 size, which will list all the restaurants and wine estates, the one side featuring those in the village, and the other side those that are outside Franschhoek. The Food & Wine Route map will replace the most handy Franschhoek Wine map, which guest houses and their guests have found to be useful in highlighting all the Vigneron members in Franschhoek. The second part of the project is an e-commerce platform for specific Food and Wine Route Experiences, that one cannot visit spontaneously without a booking. The bookings will be made on the website, and it is hoped that visitors to Franschhoek will book a number of such experiences, and will therefore stay in the area for longer.
The wine estates on the new Franschhoek Wine Valley Food & Wine Route are Akkerdal, Allèe Bleue, Anthonij Rupert Wines (L’Ormarins and Protea brands, and home of the outstanding Motor Museum), Backsberg, Boekenhoutskloof, Boschendal Wines, Chamonix, Colmant Cap Classique & Champagne, Dieu Donnè Vineyards, Franschhoek Cellar, Glenwood, Graham Beck Franschhoek, Grande Provence Estate, Haute Cabriere (with Pierre Jourdan sparkling wines), Holden Manz (previously Klein Genot), La Bri, La Chataigne, La Motte (with Pierneef art gallery), La Petite Dauphine, La Petite Ferme, La Manoir de Brendel, Leopard’s Leap, Lynx Wines, Maison, Mont Rochelle, Moreson, My Wyn, Noble Hill, Plaisir de Merle, Rickety Bridge, Solms-Delta (with interesting slave museum), Stony Brook, Topiary Wines (newest Platter 5-star sparkling wine in Franschhoek), Val de Vie, and Vrede & Lust. These wine estates can be visited without appointment.
Those estates for which one must book a winetasting are Eikehof, Franschhoek Pass Winery (Morena sparkling wine), Haut Espoir, La Bourgogne, La Roche estate, La Vigne, Landau du Val, Rupert & Rothschild Vignerons and Von Ortloff. Bellingham Wines, Klein Dauphine, La Chaumière and Veraison Vineyards are not open to the public at all, but their wines can be bought at the highly regarded Franschhoek wine shop La Cotte Inn on the main road in the village. 
The Franschhoek restaurants and food outlets on the Food & Wine Route are Allora, Babel at Babylonstoren, Backsberg, Boschendal Restaurant, Boschendal Le Café and Boschendal Le Pique-Nique, Bread & Wine, Café Allèe Bleue, Cafè BonBon, Col’Cacchio Pizzeria, Cosecha Restaurant at Noble Hill, Dalewood Fromage (but not open to the public), Dieu Donnè Restaurant, Dutch East, Elephant & Barrel, Essence, Fizz Affair Champagne Lounge, Franschhoek Kitchen at Holden Manz, Freedom Hill Restaurant, Fyndraai Restaurant at Solms-Delta, The Restaurant at Grande Provence, Haute Cabrière, Huguenot Fine Chocolates, Kalfi’s, Fromages de France (La Cotte Inn), Le Bon Vivant, Dish @ Le Franschhoek, Le Verger The Orchard Restaurant (Le Franschhoek Hotel), The Common Room, The Tasting Room, L’Ermitage Restaurant, Mon Plaisir at Chamonix, Mange Tout, Monneaux, Reuben’s, Rickety Bridge, Ryan’s Kitchen, Salmon Bar, The Country Kitchen, The French Connection, The Grill Room, The Jam Jar, The Olive Shack, and The Polo Club Restaurant (at La Vie). Oddly, Pierneef à La Motte is not listed, and one hopes this is just an oversight. Other missing restaurants are Café Benedict, BICCCS, Chez D’Or, Cotage Fromage at Vrede & Lust, Crepe & Cidre, Café Le Chocolatier, Café des Arts, and the Franschhoek Food Emporium.
The Franschhoek Food & Wine Route Experiences which one can book include the following:
* Solms-Delta Cape Music Tour, teaching participants about “Cape rural and vernacular music”. R 50 (minimum of 6 persons). Monday – Sunday.
* Plaisir de Merle “Award-winning wines wine tasting”. R 20, and R40 if cellar tour added. Monday – Saturday
* Plaisir de Merle Flavour Sensation Tasting, food and wine pairing. R 50. Monday – Saturday
* Plaisir de Merle Wine & Chocolate Tasting. R 50. Monday – Saturday
* Charcuterie Tasting with Neil Jewell. R 25 – R105. Daily before 11h00 and after 15h30
* Franschhoek Cellar Cheese and Wine pairing. R 35. Daily
* Huguenot Fine Chocolates Chocolate Tour and Tasting. R 25. Daily 11h00 and 15h00
* Chamonix Grappa & Schnapps Tasting. R15. Daily
* Dieu Donné Micro-brewery and beer tasting. R15 beer tasting and R 35 for full bewery talk and tasters. Daily
* Babylonstoren Guided Garden Visit. R 20, Wednesday – Sunday 10h00 and 15h00.
* Le Bon Vivant Surprise Menu. R 485 for 5-course meal and wine, R360 without wine. Daily except Wednesdays.
* Food and wine pairing at Pierneef à La Motte. R 195 for 5 pairings, extra R 50 for glass of La Motte MCC. Tuesday – Sunday 12h00 – 14h00.
* Cape Gourmet Delights Tour, with stops at Grande Provence, Moreson and Vrede & Lust. R1995 per day includes “light lunch”. 10 persons maximum. Monday – Friday.
A walking tour as well as a talk on ceramics are part of this programme, but seem out of place in not having anything to do with Wine or Food.
One hopes that the Franschhoek Wine Valley Food & Wine Route map will indicate which wine estates, food shops and restaurants sell foods, such as the vegetables, breads and chocolates at the Farm Shop at Pierneef à La Motte; salmon products and breads at the Salmon Bar; the Mediterranean delicacies at The Olive Shack; wonderful freshly baked wholewheat bread at Grande Provence; breads and sweet treats at Café BonBon and Café Benedict; olive oils and balsamic vinegar at Allèe Bleue; heavenly chocolates as well as breads at Café Le Chocolatier; Truckles cheeses at Franschhoek Cellar; and a selection of home-made pies, preserves, dips, cold meats and breads at the new Franschhoek Food Emporium. It would be good if the fortnightly Farmers’ Market at Holden Manz also be listed.
We salute the Franschhoek Wine Valley for putting together this initiative, and trust that the Food & Wine Route map will be finalised and printed as soon as possible, given that the summer season ends in two months’ time. We encourage Franschhoek Wine Valley to add the names of the omitted Franschhoek restaurants, by encouraging them to sign up as members, so that the map can be as representative of the food and wine delights in Franschhoek as possible.
POSTSCRIPT 22/4: The new Franschhoek Wine Valley Food & Wine Route maps have been made available, and can be collected from the Franschhoek Tourism Bureau, or from Whale Cottage Franschhoek. Oddly, it lists the two Pick ‘n Pays too, under the ‘Franschhoek Restaurants & Food section”. Following our recommendation above, the Franschhoek Food Emporium was added, but Café Le Chocolatier, Café Benedict, BICCCS, Chez d’Or, Cotage Fromage, Crepe et Cidre, Café des Arts, and the new Le Coq are not on the map. Other sources of food to buy, as listed two paragraphs above, are not indicated on the map.
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage
I have not been a great fan of the forced R5 addition to one’s restaurant bill without permission in Streetsmart restaurants, but after attending the presentation of monies to support the good community work for street children it is funding, and hearing what a difference the money makes to the less fortunate at a function held at The Salesian Institute on Thursday evening, my perception about Streetsmart has changed completely.
Tourism, the former Cape Town Routes Unlimited, and Tourism Marketing of South Africa), Streetsmart generated just over R900000 in the past year, and a total of R7 million since its establishment. R5 is added to the restaurant bill per table, irrespective of the number of patrons seated at the table. This money is transferred to Streetsmart once a month. Streetsmart is also collected in Australia, New Zealand, Canada, and in India.
