Tag Archives: ticket sales

Africa not supporting World Cup

Fewer than 2 % of the World Cup tickets have been sold to African countries other than South Africa, reports the Cape Times.   FIFA’s goal of making the World Cup an “African World Cup” has not been met to date.

Of the total of 2 million tickets sold to date, only 11 500 have been sold to other African countries.   This is viewed as a “dismal” performance by Tembi Tichaawa, a researcher at the Walter Sisulu University.   He blames the complicated FIFA World Cup ticket purchasing procedure for the poor sales. “Technology has failed Africans” he is reported to have said.  

The highest sales to African countries have been to soccer fans in Mocambique, Botswana and Kenya, at about 1 500 tickets sold in each of these countries.   Poor internet connections and lack of credit card ownership are said to stand in the way of ticket purchases from Africa, and Ticaawa reacted as follows: “The high technology method of selling tickets needs to be urgently looked at by Fifa.  The emphasis should have been on African fans.  For us here we go to a ticket box, but that is not the case with the World Cup”.

South African  soccer fans lead ticket sales, at 790 000, followed by the USA (116 765), the United Kingdom (68 213) and Germany (30 974).

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

2010 World Cup ticket sales slow from Africa

Despite sales of 650 000 World Cup tickets in total to date, few of them have been sold to African soccer fans, with the exception of those in South Africa, report the Cape Times and Cape Argus.

South Africans (350 000) have bought just more than half of all the World Cup tickets, followed by soccer fans from the USA (86 000), the UK (50 000), and Germany (25 000).

Addressing Parliament earlier this week, 2010 World Cup Local Organising Committee CEO Danny Jordaan speculated that soccer fans from Africa were waiting for their teams to qualify before they bought tickets.   So far, South Africa, Ghana and the Ivory Coast are the only African countries to have qualified for the 2010 World Cup.  Jordaan said that he was disappointed that ticket sales from South Africa’s closest neighbours were still poor.

Local organising Committee’s Irvin Khoza said that he wanted more South Africans to buy tickets, and a marketing campaign to achieve this will be launched after the FIFA Final Draw on 4 December.   He said that rumours that the special South African low-priced tickets, at R 140, had been sold out, were incorrect.

Jordaan confirmed that vuvuzelas would be welcomed at the soccer matches, but should they land on the pitch, they would be banned immediately.   “The vuvuzela must be used and allowed at World Cup stadiums next year, but … it should be used as a friendly, welcoming instrument , not as a weapon or missile.”

During the 2010 World Cup, the Global Icons Expo-Tainment Experience will take place at the Cape Town International Convention Centre, for the duration of the World Cup, reports Southern African Tourism Update.  The expo sees 24 countries exhibiting, a different country every day, reflecting that country’s “sights, sounds and flavours in one global village.  Corporates will be able to entertain their guests, soccer fans will be able to cheer the festivities and families will be able to enjoy an entertaining day out”.  The Mandela Rhodes Foundation will benefit from the expo’s proceeds.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com