In a poorly worded media statement, Cape Town Tourism has appealed to local tourism players to get vaccinated, to enhance the safety of our tourism industry, and enhance the attractiveness of Cape Town as a safe tourist destination.
It has also pleaded with the UK Government to remove SA from the ‘red list’, given that the Delta variant is now the main Covid threat, it no longer being the South African variant. Continue reading →
Wesgro is actively working on attracting cruise liners to Cape Town, and has proudly announced the booked arrival of 83 cruise liners before the end of this year. The local cruise season is set to begin in October.
Last year it launched Cruise Cape Town, a collaboration between a number of role players such as Western Cape Department of Economic Development and Tourism (DEDAT); the City of Cape Town (CoCT); V&A Waterfront; Transnet National Ports Authority (TNPA); the South African Maritime Safety Authority (SAMSA); and Wesgro. Continue reading →
Wesgro has released a new marketing video, to promote Cape Town and the Western Cape digitally and virtually as an escape from Lockdown life, in collaboration with the Western Cape Government, reports iol!
German and Dutch tourists who visited the Cape, and who loved it so much that they have stayed as residents, are used as spokespersons in the video for our region.
Bizarre is the use of TripAdvisor as the marketing platform, hardly known as a tourist platform. It is the platform on which tourists review their tourist experiences afterwards. This seems even more true of the German market, from which I have never heard a mention about TripAdvisor. For tourism product owners TripAdvisor has little credibility because of its ‘friend and family’ reviews on this platform, and is the least liked tourism platform by far!
News 24 published an article this weekend about the plight of businesses in Franschhoek. It paints a horrific picture of the once famous Gourmet Town, known for its top Restaurants and boutique wineries, to what one business owner speculated could become a ‘Ghost Town’ if tourists do not return to it soon.
Franschhoek, like many other towns and cities in our country, has been hard hit by the Corona Virus pandemic, the South African one-year anniversary of its Lockdown to be ‘celebrated’ later this week. The new South African Virus mutation has made our country very unattractive to visit by international tourists, which probably are the type of tourists South African tourism businesses would love to see return. Continue reading →