Tourism, Food, and Wine news headlines
* TravelMedia.ie has been appointed to handle the marketing of our country for SA Tourism in Ireland, with the number of tourists from Ireland expected to increase. The marketing focus will be on our country’s music, art, fashion, adventure, and culinary travel.
* The USA Department of Agriculture predicts that our country’s vine harvest will decrease by 5%, to 1,42 million metric tons, and that production will decrease to 1,1 billion bottles this year. The export of wine is expected to decrease to 500 million litres. Last year was regarded as a record year for South African wine exports due to the good harvest and the depreciation of the Rand.
* The inaugural AfrAsia Bank Cape Wine Auction, which was held at Delaire Graff yesterday, raised a phenomenal R8,9 million for three charities related to education. (via Twitter and Facebook) (NOTE 17/3: the Auction total has been officially revised to R7 million this morning)
* Receiving only 5% of the world’s 1 billion tourists, Africa needs to develop itself as a tourism brand, the Tourism and Culture Minister of the Seychelles has said. Minister Alain St.Ange called on African leaders to enhance Africa’s tourism awareness. ‘The African continent needs an African Brand. We need a brand that will promote our region in tourism trade fairs. We need a brand that will work hand in hand with United Nations World Tourism Organisation, the UNWTO body‘, he said. Africa must work with Africa, he added. South African Tourism Minister van Schalkwyk appeared to disagree, calling for each African country to do its own destination marketing. He did however call for easier visa application processing for travel within the continent.
* Hard Rock Café has returned to South Africa, and has opened in Johannesburg. Branches in Continue reading →
Wesgro has announced that it is focusing on Wine and Food Tourism as ‘strategic priority’ in its 2015 – 2019 implementation plan Judy Lain, Wesgro Chief Marketing Officer, has announced. Globally Food Tourism generates $150 billion estimates the World Food Travel Association. As many as 88% of destinations in the world see Food Tourism as an important differentiating factor in defining the image of brands and destinations, and assists in fighting Seasonality and in creating jobs.
