The 1907 South African classic novel by Sir Percy Fitzpatrick about the famous Staffordshire bull terrier Jock, set in the time of the gold rush in the Eastern Transvaal more than 200 years ago, has been made into an animated 3-D movie, and ‘Jock of the Bushveld’ will open in local cinemas on 29 July. International distribution is being sought, which could put South Africa on the world cinema map.
Hosting a cast of international voice stars, including Donald Sutherland, Oscar winner Helen Hunt, Ted Danson, Archbishop Desmond Tutu, William Baldwin, Mallory Hart, Makenzie Hart, Robert Hobbs, Theo Landey, as well as the voice of and music by Bryan Adams, the world premiere of the movie takes place at Montecasino in Johannesburg as a charity function on 19 July, reports the Sunday Times. Landey said of the movie, in which his voice is used for Fitzpatrick: “The film is uniquely South African, the story is a classic and the artwork is brilliant”. Johnny Clegg, Nianell, and Craig Hinds of Watershed also performed music for the movie.
The concept of the movie came from director Duncan Macneillie, who also wrote the script and was involved with the previous movie based on the book. Tim Rice of musical writing fame with Andrew Lloyd-Webber, who had written the lyrics of ‘Lion King’, is said to be a backer of the movie. His brother Andy, Johannesburg-based advertising and marketing strategist, is the Marketing director for the movie, which tells the story of how Jock, the runt of the litter, became the hero of the Bushveld.
Rice has indicated that more money will be made from merchandising than from ticket sales, and licences have been sold for the 14 characters in the movie. Penguin Books will be publishing a new abridged version of the book, and is printing stickers and colouring-in books. Toys, games, children’s wear, and bedding will soon be for sale, sporting Jock.
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage