Wesgro is actively working on attracting cruise liners to Cape Town, and has proudly announced the booked arrival of 83 cruise liners before the end of this year. The local cruise season is set to begin in October.
Last year it launched Cruise Cape Town, a collaboration between a number of role players such as Western Cape Department of Economic Development and Tourism (DEDAT); the City of Cape Town (CoCT); V&A Waterfront; Transnet National Ports Authority (TNPA); the South African Maritime Safety Authority (SAMSA); and Wesgro. Continue reading →
Wesgro has released a new marketing video, to promote Cape Town and the Western Cape digitally and virtually as an escape from Lockdown life, in collaboration with the Western Cape Government, reports iol!
German and Dutch tourists who visited the Cape, and who loved it so much that they have stayed as residents, are used as spokespersons in the video for our region.
Bizarre is the use of TripAdvisor as the marketing platform, hardly known as a tourist platform. It is the platform on which tourists review their tourist experiences afterwards. This seems even more true of the German market, from which I have never heard a mention about TripAdvisor. For tourism product owners TripAdvisor has little credibility because of its ‘friend and family’ reviews on this platform, and is the least liked tourism platform by far!
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I looooove ‘Das Traumschiff’, a German TV series that has been broadcast regularly in the past 20 years or so, so I was doubly excited when our city ‘Kapstadt’ was the focus of the Boxing Day 2020 edition of this series.
The edition could not have come at a better time, when our city’s Tourism industry is sorely missing its German tourists, and the Germans are missing not being able to travel to our city. But a subplot of the Cape Town edition has some political sensitivities, not good for our country’s image and tourism future. Continue reading →