Tag Archives: Winchester Mansions Hotel

Cape Town to become top 10 world brand

Cape Town Tourism sees one of its goals as developing Cape Town into a world city by 2020.  This was announced at the Cape Town Tourism AGM by its CEO Mariette du Toit-Helmbold earlier this week.

Du Toit-Helmbold sees Cape Town developing into a top world city in 2020 in which to “live, visit, study, work and invest in”, and into a centre of innovation and creativity, welcoming 4 million international visitors annually.  It will become a favourite domestic destination too, and will be known as the ‘events capital of Africa’, she said.   “The city is clean, green and safe – recognised as one of the most livable cities in the world” in 2020, she added.

We welcome her vision that by 2020 “Cape Town now sustains a healthy year-round tourism industry with many direct flights from key markets across the world”, especially as she mentioned that feedback from Cape Town Tourism members shows that “…some establishments reporting alarmingly low occupancy levels” since the World Cup.  Also, she indicated that there was no clear picture yet about the festive season bookings, and reiterated how important it is to address seasonality variations, the winter months being a severe problem.  Events are an important means of countering seasonality, and she announced that with its funder, the City of Cape Town, Cape Town Tourism is working on an Events Strategy for the city, linking already established events with new ones held in “off-peak” season.

Du Toit-Helmbold also said that world cities such as Cape Town, and its tourism brands, must work on their “future fit”, in exploring new markets, and in investing in web, emarketing and technology to ensure that Cape Town Tourism can meet its goal of doubling its economic impact on the city in the next 10 years.   She said that more than 70 % of tourism bookings are made on-line.

On the topic of the suggested amalgamation of Cape Town Tourism and Cape Town Routes Unlimited, which Cape Town Tourism is respectfully resisting, a guest speaker Claes Bjerkne, a destination marketing expert, said that Cape Town is the “ideal master brand as it is one of the better known cities of the world’, on a par with Paris, London, San Francisco and Beijing.  Du Toit-Helmbold said that Cape Town Tourism was seeking an apolitical tourism structure for the province and the city, “driven by the private sector and supported by government”.   “Cape Town Tourism will not compromise our status as an industry-led association, and we remain committed to marketing Cape Town and its unique experience”, she concluded.

At the AGM, new directors were elected/re-elected: quantity surveyor Pierre du Plessis (we question his tourism knowledge), Susanne Faussner-Ringer (who pushed for MATCH bookings for the World Cup with her friend Nils Heckscher, which should have got both of them fired from the Board of Cape Town Tourism for their irresponsible advice to and pressure on the accommodation industry, in our opinion), Bulelwa Nobuzwe Makalima-Ngewana (Deputy CEO of the Cape Town Partnership), Sarah Struys (Events and Marketing Manager of Kirstenbosch), and Claus Tworeck (CEO of City Sightseeing Cape Town).  They join existing directors Sabine Lehmann of the Table Mountain Aerial Cableway Company, Nils Heckscher of the Winchester Mansions Hotel, Guy Lundy of Accelerate Cape Town, and Rashid Toefy, of the Cape Town International Convention Centre.

POSTSCRIPT 10/10 : Southern African Tourism Update provides extra input to the Cape Town Tourism AGM, the future of brand Cape Town, and of the funding of Cape Town Tourism, not mentioned in the Cape Town Tourism media release:

“Keynote speaker, Claes Bjerkne, CEO of Bjerkne & Co, a Swedish destination marketing consultancy, said the city and province should work together to develop a tourism strategy, “but it’s a waste of time not to use the strong city brand”. He suggested: “Let Cape Town be the driving force in the process of developing tourism in the city as well as the province.” He proposed local tourism marketers combine brand Cape Town with topics of interest – such as wine, whales, flowers, culture, golf and wildlife – to entice visitors further into the region.

Pointing out that few people knew the provinces that housed such strong city brands as Berlin, San Francisco, Paris, Beijing, Edinburgh, Amsterdam and London, he said similarly visitors to South Africa didn’t know its various regions but recognised brand Cape Town. This did not mean they would not travel further into the province to pursue their interests. The same was true overseas, he said, where tourists combined San Francisco with the Nappa Valley to taste wine, travelled to the Great Wall of China from Beijing, or left Edinburgh behind to play golf at St Andrews.

CTT CEO, Mariëtte du Toit-Helmbold, also made a strong case for Cape Town to be the brand for the city and the province and for tourism marketing to remain driven by the tourism industry and not by civil servants. “We will not compromise on the industry playing the leading role,” she said. “Cities are the super-brands of the future. Cape Town has all the potential to become this.”

Cape Town City Council Mayoral Committee for Economic Development & Tourism, Felicity Purchase, expressed continued confidence in CTT as the city’s marketer. The city will fund CTT to the tune of R38m for the next financial year.”

POSTSCRIPT 12/10:  We have amended our blog post after receiving feedback from Cape Town Tourism.  A future vision for Cape Town for 2020 was oddly written in the present rather than in the future tense in the media release.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Restaurant Review: There is little of Jardine at Jardine Restaurant

A Twitter friendship with co-owner Wilhelm Kuehn, and a challenge from him to visit the restaurant to do a review, was the reason for returning for a meal at Jardine Restaurant in the Cape Town city centre, after 18-months since the previous visit.  

Jardine Restaurant makes me think that it is somewhat ‘schizophrenic’ – a fine-dining ex-Top 10 restaurant, which also has an informal take-away at its Jardine Bakery section, and an informal sit-down lunch at tables and benches outside the door on the pavement.   Restaurant founder and co-owner George Jardine has opted out of city living, to start a new country restaurant on Jordan wine estate in Stellenbosch, and now only cooks at Jardine Restaurant “2 or 3 times a week”, I am told, but the restaurant still carries his name.   Wilhelm tells me that Waterkloof and Tokara were alternate options George Jardine had evaluated for his new restaurant.

Jardine has handed over the chef reins to Eric Bulpitt, who has worked at the Winchester Mansions Hotel, The Showroom, Ledbury in London, and at Jardine Restaurant with George.  Kuehn was a lawyer, and now is the General Manager, keeping a fine eye on things upstairs, walking the floor to check that all runs smoothly.

Jardine Restaurant had to face the humiliation of falling from 3rd place in the Eat Out Top 10 Restaurant list of 2009 to between 12 – 20th place last November.  One does not know if the judges felt that things had slipped, or because they felt that an award cannot go to a chef when he is not cooking there all the time any more – Jardine’s move to the winelands had been widely announced.   Kuehn says the Top 10 award result last year created introspection, but Bulpitt’s new menu for the restaurant is drawing in regulars.   I heard tourists, and recognised Howard Godfrey, MD of @home, as patrons, on an almost-full Thursday evening. 

When one arrives one is met by Johan.  I had not booked, but he made a plan to make a table available.  I told him I would be out by 9 pm, but Jardine is not for fast in-and-out dining, mainly because the menu requires one to have a minimum of two courses, and I therefore only left after about two hours. 

The downstairs section has never made an impact, and is set up as a bar and lounge.   Upstairs the restaurant space has a central middle area, and tables against the windows, separate from the rest.   It is not a particularly attractive space decor-wise, only a pop-art painting by Richard Scott on the far wall creating a splash of colour, one of a few artworks on the walls, coming from Worldart.   A functional shelf holds functional cutlery holders and crockery.  Close by, an old-fashioned cash register has an untidy collection of paperwork next to it.  The tables have white tablecloths, and attractive and comfortable brown leather chairs. I sense a woman’s hand is lacking in the decor of the room (as I did at the Warwick tasting room recently) – all is very functional here.   The chef and his kitchen crew of five work in a very small space, preparing each dish.  Chef Eric is in the centre, finishing things off. 

Wilhelm comes to chat and we talk about Twitter, other restaurant Twitterers, and the soon-to-open nearby Cookery School.  A waitress brings the menu, printed on strong board, and it changes day by day.   One chooses two (R 230) or three courses ( R 260), a 5 course chef’s menu (R 400) or a wine pairing menu (R350), the last two options not being explained by the waitress.   A side salad is specified as costing R 45 extra, and other (unspecified) sides at R 35.

The menu choice was five starters and mains, and four desserts.  The starters seemed esoteric (‘Evita and Princess figs’ -two varieties of figs, I was told and ‘vegetable patch’) or too fishy (oysters, mussels and salmon) for my taste.   Main choices were line fish, Frazerburg lamb leg, seared Kroondal duck breast, rump, and grilled elf mushrooms.  

An amuse bouche is served, almost over the top and ‘airy-fairy’, very foamy in general, and is meant to be an olive tapenade covered by a “tomato spoon” (missed the tomato taste), white pepper and a basil leaf.  It is extremely light and aerated, and I am brought another because the air will have escaped while Wilhelm and I talk too much.  I love duck, and was surprised when it was served – I call it “deconstructed”, with four little bits of duck, and little portions of “parfait en croute, celeriac, pomegranate and shallot” spread out on a wooden platter.   The tiniest of tiny flowers, nuts and other ingredients are sprinkled across the plate.   Had I not ordered a side of the most wonderful crunchy green beans sprinkled with flaked almonds, I would have still been hungry after the main course.   The parfait is outstanding, the little that is offered.

The dessert options were chocolate torte, citrus tomato minestrone, pineapple souffle flambe, and a selection of South African cheeses (gorgonzola, camembert, labare-style cheese, ash-rind goat’s cheese and gruyere served with walnut toast and watermelon konfyt).   The cheese platter, served on an extremely heavy granite slab, was an excellent choice, and was an enjoyable slow eat.  It was decorated with the finest apple slices, always great with cheese, and slices of strawberry and raspberries, as well as nuts and blueberries.

The waitress was very efficient in explaining the menu items, but each item has so many components, that when the dish is brought to the table, one has long forgotten what exactly the chosen dish entails (Opal Lounge has the same problem).  But the waitress was patient in running through the ingredients again.  One irritation is the waitress offering her personal recommendation of the duck – I know that many restaurants do not allow their staff to eat the restaurant’s food, so I always reject such “recommendations”, as tastes do differ.  I chose the duck, because I love duck, not because she recommended it.

The winelist is attractively presented in a brown leather cover, matching the chairs.   It is an extensive list, separating bubblies, whites and reds, each sub-divided into varietals and blends, followed by two pages of mainly French and some Spanish wines.    Wines by the glass are reasonably priced – a Villiera by-the-glass costs R 40, a Tribout R 120.   A Jardine (made by Paradyskloof) Unwooded Chardonnay costs R 25, a Lammershoek Roulette Blanc R 40.  The La Motte Millenium and Sterhuis cost R 45 each (for 125 ml).  For the tasting menu one can order 60 ml portions of wines too.   Billecart-Salmon champagne is served in various options, ranging from R 950 – R 7 000 a bottle.  Two Graham Beck Cap Classiques cost R 410, the VIlliera R 190.   Red wine options number 35, and range from R 95 for a MAN Shiraz to R 990 for a Muemve Raats De Compostella 2006; 27 white wine options range from the Jardine Unwooded Chardonnay at R 100 to R 780 for the Platter 2010 White Wine of the Year, the Sadie Palladius.  French wines start at R 1 600 per bottle, to R 8 600 for a Chateau Lafitte-Rothschild 1995.

The sommelier Jaap-Henk Koelewijn is told that I have ordered a glass of La Motte Millenium 2007, and that I would like it poured at the table (I distrust wine-by-the glass service).   Johan tells me that they have actually found a bottle of 2006 – what luck!   Koelewijn comes to the table, does not show me the bottle, as I ask of him twice, and just carries on pouring the small portion. I ask him if I may not taste the wine.  He retorts that he has done so already!   There was no “hello, my name is Jaap, I am the sommelier, let me tell you some more about the La Motte Millenium…” from him.  Why is that sommeliers have such attitude and arrogance (like at Bosman’s and Reubens in Franschhoek)?   The minute I started the cheese platter, he was back to offer me another top-up of the wine or a port.   No question was asked whether I had enjoyed the first glassful.   The empty glass was probably taken to communicate that it was good!  I had to ask for a cappuccino to accompany the coffee, as this was not offered as a beverage option.

The lunch menu changes regularly too, and that of 11 March had four starters (oysters and mussels as per the dinner menu) and two salads, 3 mains (line fish, rump and mushrooms, as per the dinner menu), and 3 desserts (chocolate torte and cheese as per the dinner menu).  Here the prices look reasonable, and one can order per dish.    The sums do not add up if you see the lunch prices for individual menu items, compared to paying for 2 or more dinner courses.  Wilhelm says the lunch menu dishes are simpler.   

If Wilhelm had not come to chat, I would have left without the “connection” to Jardine Restaurant.  There is some very soft music, so soft that it is inaudible.   It gets progressively hotter in the room, as the airconditioning is on but the windows are open, defeating the function of the aircons.   A fan is brought from around the corner, and makes a difference.

Jardine Restaurant, corner Bree and Bloem Street, Cape Town.  Tel (21) 424-5640.          www.jardineonbree.co.za.  Twitter @JardineCapetown.  Open for dinner Monday – Saturday evenings, lunch is served Wednesdays – Fridays.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Cape Town Tourism’s tourism faux pas!

A most bizarre media report was posted by Eye Witness News, in stating that Lianne Burton, the Marketing Manager and media spokesperson of Cape Town Tourism, the city’s tourism body, is happy that Cape Town is seeing fewer tourists this summer season, and that they are going to other more affordable cities such as Durban.

Burton told Eye Witness News that Cape Town Tourism is “…pleased high-end tourists were choosing to spend their festive season holidays in the Mother City”.   Burton also said that “the city needs so-called ‘quality tourists’ who spend more cash.”   The report continues: “Burton said Cape Town Tourism was not distressed thousands of local travellers apparently chose to flock to seemingly more affordable areas in KwaZulu-Natal and other parts of the country, instead of travelling to the Cape.”   Burton is reported to have said: “We can’t pack people in by the thousands.  I think Cape Town and Durban are slightly different, we certainly aren’t aiming for quantity”.   

What is interesting is the public reprimand Cape Town Tourism Board member Nils Heckscher, GM of the Winchester Mansions Hotel in Sea Point, has given Burton, who said that every prospective tourist is essential.  He is reported to have said:”To turn around and say,’We don’t want this tourist or that tourist’ is an arrogance that we can ill-afford”.

Cape Town Tourism has been appointed by the City of Cape Town to market Cape Town.   Both Belinda van Niekerk, the acting-CEO of Cape Town Tourism, and Burton, were unavailable for comment this morning, as they have given themselves and most of the Cape Town Tourism staff the day off, according to the switchboard, on this the busiest tourism day of the whole year!

See the report at www.eyewitnessnews.co.za

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Under the Boardtalk!

Nils Heckscher, MD of the Winchester Mansions Hotel,  appears to have little to do in his day job, volunteering his services on many industry Boards.   He is currently serving as past-Chairman on the FEDHASA Cape Board, is a Director of  Street Smart, and is Chairman of the Tourism Marketing Levy of South Africa (TOMSA).    He was a Director of Cape Town Routes Unlimited, but resigned earlier this year when the politics got to him.    One could say that Heckscher is an “association-junkie”.  Perhaps it is time that he allowed some new and younger blood to serve on industry bodies.

Heckscher’s latest target is Cape Town Tourism, probably because of its new Marketing role and R 24 million budget, having been nominated for one of the two Director slots available.     He is up against tough competition, with eight other nominees, including Mbulelo Kwali, Chairman of the Black Management Forum; Sabine Lehmann, CEO of the Table Mountain Aerial Cableway Company; Colin Nyoni, Owner of Nyoni’s Kraal; Jennifer Seif, Executive Director of Fair Trade in Tourism South Africa; and Arno Vorster, previous Chairman of Cape Town Tourism, and an Internal Auditor at the City of Cape Town, the provider of the new Marketing Budget.    The election takes place at the Cape Town Tourism AGM on 16 October.

Phillip Couvaras, GM of the Table Bay Hotel and Chairman of FEDHASA Cape, has been appointed to the Board of Cape Town Routes Unlimited, according to the latest FEDHASA Cape newsletter, but surprisingly his appointment has not been publicly announced by new Western Cape Province MEC for Finance, Economic Development & Tourism Garth Strachan, nor by Cape Town Routes Unlimited (CTRU).   In fact, the CTRU website still lists the Board which was in place until June, most of which directors, including Heckscher, no longer serve on the Board.