The first World Cup 2010 language training has started, resulting from an initiative by the Argentinian University of Buenos Aires’ Language Centre, reports the Cape Argus.
The University has tied up with a local company called Armiger, and is starting Spanish lessons in Mossel Bay, teaching tourism players, security staff and emergency services staff. Spanish is one of FIFA’s top five languages.
The barring of the visit by the Dalai Lama to attend a peace conference in Johannesburg on Friday has caused an international outcry, the South African government being accused of bowing to pressure from China.
The conference has been postponed, due to the refusal by Nobel Peace Prize winners FW de Klerk and Archbishop Desmond Tutu to attend if the Dalai Lama may not attend.
The South African government has justified its decision on the fact that it does not want to detract attention from the country for World Cup 2010, but appears to have achieved exactly the opposite as the story has hit the world media. President Kgalema Motlanthe’s is to have said:” It would not be in the interests of the country to invite the Dalai Lama to South Africa at this stage, because the attention of the whole world is on us as the host of 2010 Fifa World Cup. The presence of the Dalai Lama here will divert such attention from us to other issues” reported the Cape Times.
The conference has been organised by the Premier Soccer League, as part of the celebrations leading up to the 2010 World Cup.
“Handelsblatt, a German business daily, reported yesterday about the “dramatically bad” ticket sales for the Confederation Cup. Apparently the SA government blamed the sponsors for not doing enough to promote the Confederation Cup and the World Cup to be staged in South Africa next year – and FIFA blamed the SA organisers.”
“In turn, the organisers blamed the local population for their disinterest in the events.”
“All in all, not a nice message to send around the world.”
“I translated the article (below).”
“The World Cup ticket sales are progressing marginally better. In the first three weeks fans in 140 countries applied for 506,000 tickets (3.3 million tickets are up for sale). ”
“The interesting part is, however, that only 20% of that 506,000 and also just 20% of the “dramatically bad” sales of tickets for the Confederation Cup have been bought by South Africans. And this irritates the local organising committee. Although it shouldn’t.”
“Buying tickets in advance like this, is not “the culture” in South Africa. Decisions of this kind (and generally!) are made much more spontaneously than in Europe, where households plan their lives carefully months (if not years) into the future. South Africans are “last minute champions” – and I suspect the weak demand for tickets have something to do with this.”
“Also true is, of course, that the South African sporting public has traditionally been unable to get fired up about sporting events featuring “third parties” (teams other than their own). And this might be happening again with the Confederation Cup. That is, of course, a disaster in the making.”
“I suspect the World Cup event won’t have that problem. But, one can’t be sure and I’m eagerly waiting to see whether a football game between (say) Australia and Ireland in a stadium close to the Limpopo can draw a full house.”
“But, now on a more serious note. Both FIFA and the SA government should by now be on “red alert” regarding the ticket sales. And not for the reasons mentioned above, but for quite another reason (actually two reasons). Special meetings should already have been convened by a crisis committee to decide a crisis plan of action to promote both events, for the following reasons:
* The global economic crisis
* Crime and the political instability of 2008 in SA, which reached a low point with a killing-spree of non-South Africans. (Also read here.)”
“These two “events” have it in them to turn the FIFA World Cup 2010 into a flop. Don’t underestimate any one of these factors. Separately they are dangerous; together they are potentially lethal. The second one threatens to keep Africa away and the first one to keep the rest of the world away.”
“Just the fact that 70% of all hospitality packages for the World Cup in Germany in 2006 was bought by financial institutions (eg. banks), should already have switched the alarm bells on at the FIFA head office in Switzerland…(read here)…should have signalled to them that 2010 was not going to be a “business as usual” World Cup.”
“In short, much like the governments of the world have announced “Rettungspakette” for their economies, FIFA and the SA government should put a “Rettungspaket” together for the World Cup event. The implementation thereof can’t wait much longer.”
“The package could include steps, such as, the drastic reduction of prices of the cheapest World Cup tickets. At between $20 and $900 tickets are too expensive for South Africans and this might be another reason for the slow sales. A benchmark: For games in SA’s top league, spectators usually pay around $10.”
“The number of free tickets (140,000) set aside for locals could also be increased, but a $10 ticket would, in principle, be better than a free ticket.”
“Here the article as it appeared in Handelsblatt:
JOHANNESBURG/DÃœSSELDORF. Government spokesman Themba Maseko replied on Wednesday to views aired by FIFA that South Africans are showing to little enthusiasm for the Confederation Cup to be staged from 14 to 28 June this year in their country. Maseko said after a cabinet meeting: The SA government is also concerned about the fact that South Africans are not buying tickets and thinks not enough money is being put into promoting the Confederation Cup and World Cup. In the next two weeks all communications and advertising strategies will be revisited.
The lack of promotion has financial roots, but also has to do with planning and coordination problems, said Maseko. The sponsors are part-responsible, since they do not advertise enough. Although many of them will launch their advertising campaigns in the coming weeks, eg. on softdrink cans.
Earlier FIFA general secretary Jerome Valcke said in Johannesburg the stadiums will be ready, but no advertising is visible. Both events should immediately be advertised much more. “There is nothing – not even at the airport – indicating that Johannesburg is a host city of Confederation Cup games. I haven’t seen a single advertisement for the Confederation Cup to date,” said Valcke. “It is, however, impossible to get the people into the stadiums, without promotion of the event,” he said.
Still earlier Danny Jordan, boss of the local organising committee (NOK), had aired his unhappiness about the fact that only 20% of the tickets for both events have been bought by South Africans. For the Confederation Cup only 170,000 have been sold to date – with 646,000 still looking for owners. A total of 506,000 applications have been received by FIFA for World Cup tickets.
Jordan criticised the sceptical attitude of the South African citizens. “In Canada and Australia the people are more euphoric about 2010 than in South Africa. And the same is happening with the Confederation Cup,” he complained. “
Source: www.thebigpond.eu
S A Tourism’s advertising campaign for South Africa has won an international advertising award for CNN.
The International Awards for Innovation in Media awarded a gold award to the S A Tourism promotion run on CNN, called “My South Africa”. Viewers were asked to send photographs, moving images and stories that reflected their experiences of South Africa, which were featured on the “My South Africa” website. Call-to-action vignettes were also created, the first featuring well-known singer Yvonne Chaka Chaka.
The campaign is to be used as a case study at Oxford University’s Business School. The campaign will run until 2010, to support the World Cup.