Today is a day of announcements of property sales in Franschhoek, it would appear. This morning we announced that we have sold our Whale Cottage Franschhoek. Now it has been announced that Mr Aniljit Singh of The Leeu Collection has added Le Quartier Français to his property portfolio in Franschhoek, taking over from 1 September. It is a surprise for many that the hotel and restaurant property has been sold, if not a relief for many Franschhoekers!
It is ironic that Australian 2011 MasterChef Finalist (and not even a winner) has become a celebrity, to such an extent that he has become the host of a 13 series SABC3 programme about sustainable eating in our country, also combining the travel highlights of the regions Hayden will visit. Beautifully filmed, with some product placement overkill, the first episode last night made one proud to be a Capetonian, and to see our beautiful city through the eyes of the guest chef! Hayden described Cape Town as the ‘tip of the iceberg‘, whilst raving about loving South Africa.
The episode begins with Hayden doing some surfing, sharing his passion for the ocean, saying it is the place at which he feels most at home. The link to the ocean is made, to share that he is a WWF SASSI ambassador, our local organisation that educates consumers about only ordering and buying orange-listed fish. It explains Woolworth’s dominance in the programme, with a number of TV commercials, although none match the beautiful ads which it created for MasterChef SA in Seasons 1 and 2. Hayden is ‘crazy about adventure’ and good food, he shared.
The start to Hayden’s food adventure was the Neighbourgoods Market at the Old Biscuit Mill, where he sampled sandwiches from The Kitchen, and samoosas from Cumin Catering. He described it as a ‘buzzing inner-city market‘, reflecting the flavours and fresh foods of Cape Town. Continue reading →
* Sales of alcoholic beverages in the UK have decreased by 6% in the last week of the five-week World Cup period compared to the same period a year ago, as interest in the soccer event has decreased in the last week of the tournament, despite reaching close to £ 1 billion in sales. Sales in the first three weeks of the tournament showed an increase, however. Champagne and sparkling wine showed the strongest growth in the past month. Cider sales decreased by 11% compared to a year ago. England’s early World Cup exit and better weather in July 2013 have been the cause of the beverage sales decrease.
* A Wine Intelligence study finds that UK wine drinkers almost equally accept cork and screw cap closures, at 40% each; Australians prefer screw cap wines (55%) to cork (38%); and in the USA cork is strongly preferred (64%) compared to screw caps (21%). The choice of closure is dictated by image and practicality, more than ‘scientific’ reasons of helping the wine to breathe, stifling ageing, or preventing spoilage.
We are on the eve of the closure of what many describe as the greatest World Cup, and tonight the world will see Germany and Argentina fight for the title of World Cup Champion.
An interesting survey was conducted, to establish which were the best advertisements made for the 2014 World Cup, by interviewing top advertising industry executives in the USA. These were the brands that were rated as having the best TV commercials, most of them closely linked to the world’s best soccer stars:
1. Brazil: as a host country it was described as a ‘proud country being the perfect host’, in its welcoming nature to the soccer fans, and its team losing with such good spirit in the semi-final against Germany earlier this week
2. Adidas trainers: Using the pay-off line ‘all in or nothing’, the latest commercial is called ‘The Final‘, and it predominantly focuses on the Final tonight, with Lionel Messi and Thomas Müller. It asks who wants the World Cup more, with ‘two teams, one trophy’. The ‘Wake Up Call’ commercial was posted on YouTube on 12 June, at the start of the World Cup, and already has in excess of 7 million views! It focuses on Argentinian Lionel Messi preparing on his own, with less airtime give to Bastian Schweinsteiger, representing the German team. The commercial shows excerpts of a number of the earlier matches, and some of the soccer greats in action, including Mesut Özil scoring for Germany, Manuel Neuer defending so boldly for Germany, as well as Luis Suárez of Argentina, and Dani Alves of Brazil. Continue reading →