Tag Archives: World Cup

Tony Leon’s ‘The Accidental Ambassador’ launched at magic Myoga lunch!

Gorry Bowes-Taylor has built up a loyal following of book lovers as well as book launch lunch lovers on behalf of Wordsworth.  The launch of Tony Leon’s latest book, ‘The Accidental Ambassador: from Parliament to Patagonia‘, which was released two weeks ago, was sold out at Myoga on Saturday, not only due to the witty smart speaker but also the excellent menu offered by Chef Mike Bassett for the event.

The book, Leon’s second (the first was ‘On the Contrary‘), tells the story of Leon’s retirement from DA (Democratic Alliance) opposition politics after twenty years, and taking up an appointment as ambassador to Argentina, Uruguay, and Paraguay, ‘jumping before I was pushed’ from his party, as good politicians should do, he said.  The book launch made it clear that politicians have the gift of the gab, and Leon is no exception.  He is an excellent salesman for his book, attracting one’s attention with a provocative question – e.g. how does the previous Leader of the DA promote an ANC government in South America – and then encourages one to buy the book without answering his question, so as to not do Wordsworth (and himself of course) out of revenue!

Leon names-drops a lot – he is a close friend of Joost van der Westhuizen, and Pieter-Dirk Uys’ Evita Bezuidenhout is quoted too: ‘As a fellow accidental ambassador, reading Tony Leon’s adventures in the land of the original Evita and the gauchos, reminded me there are reasons to be grateful we live in South Africa after all‘.  Even ex-President Nelson Mandela is quoted as saying about Tony Leon: ‘Your contribution to democracy is enormous. You have far more support for all you have done than you might ever read about‘, high praise indeed!

Myoga is located in the Vineyard Hotel grounds, and there was a severe traffic jam in getting to park on the property, given a huge exodus of a church group with had used the conference hall, made worse by a hotel security person who could not cope with this nor speed things up.   All 100 guest had pre-booked, and were seated according to a plan.  The seat at the table that I was allocated to had two adjoining table legs where one’s own legs were meant to be, making it impossible to sit there.  The manager Shameemah was most unhelpful, saying that she could do nothing at all, and that is how it is!  Eventually she made a plan by offering a seat at a table with the most friendly ‘Wordsworthians’, who were delighted I had taken the last seat at the table, as it prevented someone else whom they had experienced at the previous lunch from sharing the table with them.  One of the table companions is a regular blog reader, and she quoted reviews she had read on our blog.  Ingrid Crowther and her mother were lovely guests too, and we shared notes about restaurant experiences.

Most of the guests at this table attend each of Bowes-Taylor’s Wordsworth book launch lunches, not necessarily because they like the author, will buy the book, or are avid readers, but because they get to experience new restaurants, meet nice people, eat good food, taste unknown wines, and are entertained by the authors talking about their new books, all at the cost of R250.  The ‘Wordsworthians’ were more than delighted with the Tony Leon book launch lunch, as it ticked all the right boxes, despite some problems experienced in making the bookings! The disasterous Penny Vincenzi book launch lunch at Sevruga three years ago got the restaurant removed from the Bowes-Taylor list, while De Grendel restaurant appears to be one of the popular venues.

Chef Mike and his team put on a lunch of note, which was paired with the wines of the Hemel en Aarde Valley’s Domaine des Dieux. Shane Mullis introduced the wine estate, each guest having received a glass of Rose of Sharon MCC 2008 as a welcome drink, made of 75% Pinot Noir and 25 % Chardonnay, and which spent 42 months on the lees. The boutique wine estate name means ‘place of the gods‘, and is owned by Sharon Parnell. At 320 meters above sea level, the wine estate is one of the highest in the country. It is particularly known for its sparkling wines, the Claudia MCC 2007 being made from 80% Chardonnay and 20% Pinot Noir.  Other wines in the range are the Chardonnay 2010, and Josephine Pinot Noir 2010.

The ‘Tantalizer’ was a superb starter of pan fried prawns with the Myoga signature sweet chili, crowned with coriander infused cream, which was paired with the Domaine des Dieux Sauvignon Blanc 2009, with asparagus notes and ripe fruit aromas.  The sauce was so delicious, that everyone at our table requested a spoon, to finish every last drop!  ‘The Main Event‘ was a sous-vide beef fillet, which was served with crispy potatoes, pan fried mushrooms, smoked bordelaise jus, and finished off with a sun-dried tomato mousse. The main course was paired with an excellent Domaine des Dieux Syrah/Mourvédre 2010.   A perfectly made dry cappuccino accompanied ‘The Crowning Glory’, a refreshing dessert of golden tart, which was filled with lemon custard on peach jus, complemented with a most unusual goat’s cheese ice cream.

Leon concluded that if one was not interested in reading his book for the South African or Argentinian politics, one could buy it for the handy tips of where to shop and what to see in Buenos Airies, which his wife Michal had written for the book. His time in South America showed him that Argentina is even more corrupt than South Africa.  He said it was sad to see how Argentina, once the seventh largest economy, now has a smaller economy than that of South Africa. He says the country is very focused on its past rather than on its future, and mocked it for representing a ‘vote for a better yesterday‘! The decline of the country appears to have been triggered off by the death of ex-First Lady Eva Duarte Perron in 1952. Leon also told the story of Argentina’s President Cristina Fernández de Kirchner, who would not set foot in the cathedral of Buenos Aires, as its Cardinal Jorge Bergoglio had criticised her government.  Yet she traveled to Rome to attend his investure as the new Pope Francis earlier this year! He referred to other famous Argentinians: soccer star Lionel Messi and new Queen Maxima of the Netherlands. Leon took his post in 2009, and the forthcoming soccer World Cup in South Africa helped him to leverage off big events, including rugby.  The book details what happens in an embassy, his budget of about R20 million employing 27 staff per year. Leon told a funny story about his lunch with ex-South African Nobel prize winner JM Coetzee, who had been painted as being a recluse. Coetzee was participating in a Literary Festival in Buenos Aires, and Leon mistakenly invited him to the city’s best steak restaurant, the writer being a strict vegetarian! Leon found him to be anything but reclusive. Leon said that one should live in another country to appreciate one’s own country!

As an ambassador, Leon spent a lot of time in restaurants, and at dinners and cocktail parties at other embassies, and at the homes of Argentian contacts he got to know in his three years.  He raves about the typical Asado barbeque, and the steaks served in the ‘parillas’, their meat cuts differing to ours. His guests will have been served samoosas, bobotie, and malva pudding, he shares. Funny is his chapter in not being able to find any Big Macs in Buenos Aires, the world famous burger being the benchmark for the real value of country’s currencies as measured by The Economist, as it would have shown up Argentina’s high inflation rate (of about 25%).  No mention is made by him of any South African wines or the role they may have played in enhancing trade and cultural relations between South Africa and Argentina!  He did visit Mendoza, the Argentinian wine region, on a number of occasions, but does not reveal which Malbec wines appealed to him.

Leon is articulate as a speaker and as a writer too, and the book is easy to read and hard to put down.  One senses that he must have bitten his tongue on numerous occasions about his host country and his home country in the three years of his ambassadorship, having ended his latest career a year early, not explaining clearly why he did not end the term of his post.  He now is a consultant, writer, and speaker.

Tony Leon: ‘The Accidental Ambassador: from Parliament to Patagonia‘, Picador Africa, 2013. www.tonyleon.com Twitter: @TonyLeonSA

Myoga, Vineyard Hotel, 60 Collinton Road, Newlands, Cape Town. Tel (021) 657-4543. www.myoga.co.za Twitter: @MyogaRestaurant

Domaine des Dieux, Hemel en Aarde valley, Hermanus. Tel (028) 313-2126. www.domainedesdieux.co.za

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Cheyne’s a fusion of South African and Australasian cuisine!

I never experienced Cheyne’s when it operated from a small space on Bree Street after the World Cup, but was very impressed when I sampled Chef Cheyne Morrisby’s cooking at the Franschhoek Kitchen at Holden Manz. Now Capetonians can enjoy Chef Cheyne’s Australasian-infused South African cuisine in Hout Bay.

Having only opened five days ago, Cheyne’s was already fully booked for lunch yesterday, all customers choosing to sit outside on a lovely sunny autumn day.  All the inside furniture was taken outside, so it is difficult to judge what the restaurant will look like when it is set up inside.  Comfortable cream chairs are set at white topped tables, without tablecloths, but with material serviettes, salt and pepper grinders, Fortis Hotelware cutlery, and good glassware.  A smallish sign on the Pam Arlene Place building is the only indication of where the new restaurant is, but the tables filled with happy diners attract attention of the traffic passing by.  About thirty diners can be accommodated at this stage, Chef Cheyne only launching the restaurant officially later this month.

It is heartening to see Chef Cheyne with his trademark cap in the kitchen, being absolutely hands-on, at the cost of regular customer contact, but it was impressive that Chef Cheyne did come to greet each table.  I overheard a table debating Cheyne’s name and how to pronounce it.  Chef Cheyne is Cape Town born, worked at Blues for two years, and a planned one year job in London became an eleven year one, working at the Conran Group restaurants. In this time he cooked for Kate Moss, Kylie Mynogue, and Robbie Williams.  He traveled to the East, including Thailand and Indonesia, and he said that his cooking style is that of the Pacific Rim.  He loves their cooking methods, their simple approach to ingredients, and keeping food simple, fresh, clean; and uncomplicated. They use base flavours to give food a good foundation.  He decided to return to Cape Town with his family, wanting them to ‘feel’ Africa, and also wanting to give back to his home country. He has two waiters, Simon being an ex-advertising industry executive, having worked at a post-production company. He wanted to switch career direction to work in a more social environment. Confident Clayton worked with Cheyne’s at his restaurant on Bree Street, whereafter he went to The Roundhouse, and then followed Chef PJ Vadas to Camphors at Vergelegen.  The traveling to Somerset West became too much for him, and when he received Chef Cheyne’s call, he decided to return to work with his old boss again.

The menu is printed on brown board and will be changed monthly. It is attached to a clipboard with a small winelist.  It carries an introduction by Chef Cheyne, describing his approach to cuisine: ‘I am passionate about influences and unique flavours from the Pan Asian/Pacific Rim region that stretches across South East Asia, Japan, Singapore, to Australia and New Zealand. I hope that you enjoy the food journey‘. There are about six starter and main course options, and three dessert choices.  Everything sounds special yet unusual, one not finding the combination of ingredients offered by Cheyne’s elsewhere on a local menu.  From the starter list there was no hesitation in ordering the crispy Crayfish tempura, miso, garlic chive wonton, and sauce shumai (R55), the added chive flower making it a most attractive starter.  Other starters (ranging from R40 – R55) are Roasted rice cakes, Red Dragon sauce, toasted sesame, and coconut flakes; Beef Tataki, miso, mirin and English mustard, and Tempura onion crown; Pork belly ssam, crisp baby gem leaves, Chinese mustard and XO sauce; Keralan spiced squid, green chilli puree, red kimchi and coconut jelly; and sticky duck, pear noodles, star anise and ginger glaze.

The main course choice was an easy one too, Chef Cheyne’s speciality being pork belly, and it was tender and filling, topped with the most delicious crackling, served with an unusual corn and cumin purée, Fuji apple tempura, coconut dumplings, and soy and maple sauce (R90).  Other main courses, none costing more than R95, are 48 hour Beef Short Rib, confit fingerling potatoes, braised daikon with a dashi reduction; Malaysian Laksa, grilled linefish and tiger prawns, warm cucumber noodles, and nori dust; Ramen noodles with Korean BBQ pork, bamboo shoots, spring onion, and poached egg; and Ramen noodles with white sesame and ginger chicken, prawn dumpling, and poached egg.  The dessert list is short and sweet, each item costing R45: Fried apple pie, kaya paste, sticky miso, sour cream ice cream; white chocolate and toasted sesame semi freddo, with banana tempura; and a delectable pear cinnamon and ginger tarte tatin with tamarind ice cream.

The winelist contains two brands per major wine varietals, and almost all are available per bottle and by the glass. Corkage is charged at R30 per bottle.  Pongracz costs R195 and Graham Beck Brut Rosé R215. Brampton Shiraz costs R35/R130, Madonna Shiraz R40/R185, La Motte Sauvignon Blanc costs R35/R140, and Durbanville Hills R30/R130.

Cheyne’s exterior and modest interior decor is unpretentious, and does not reflect the excellent creative cuisine prepared by Chef Cheyne.  Service could be a little smarter, especially from Clayton, given his background.  Prices are extremely reasonable, for the quality of food served.  Cheyne’s will become a challenge to Hout Bay restaurants, especially Kitima.  A nice touch was bringing two coconut ice bonbons with the bill.

Cheyne’s, 1 Pam Arlene Place, Main Road, Hout Bay (near Caltex garage).  Cell 079 067 4919. Website under construction. Twitter: @Cheyne_Reaction. Open Tuesday – Sunday Lunch, Tuesday – Saturday dinner.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Eat Out Conference 2012 links the heritage and future of food!

The inaugural Eat Out Conference, held at the The Westin hotel on the eve of the Eat Out DStv Food Network Top 10 Awards with a disappointing attendance of fewer than 100 delegates, was an interesting journey of food through its South African history beginning in 1652, culminating in the climax of the inspirational talk by Chef Massimo Bottura of fifth ranked Osteria Francescana on the World’s 50 Best Restaurants list.

Chef Luke Dale-Roberts of The Test Kitchen, most likely to be crowned our country’s best Eat Out Top 10 Restaurant and Chef this evening, was meant to speak about ‘Food for thought, thought for food’, admitting that he is more comfortable cooking than he is at admin and public speaking.  He was inspired by the recent gathering of 200 international chefs organised by Alain Ducasse, at which it was emphasised: “I am a chef, it’s what I am, it’s what I make”. He said a chef would die if he/she were to stop evolving.  Every day inspires him, he said, as well as the seasons, and their change.  Chef Luke showed a number of videos, made by Dreamcatcher Productions, of the making of his ‘thematic food’, being as funky, beautiful, and vibey as his dishes, including ‘Sea’ (oysters on salt), ‘The Farm’, ‘The Forest’, ‘The Test Kitchen Egg‘ with foie gras in its middle, the more recent ‘Walk through citrus groves’ (which included a three citrus sorbet, and Campari and orange jelly), and ‘Red Cabbage Coral’, served in different styles, being raw, powdered, cooked, and as a jelly.  While Chef Luke did not address the theme of his talk, being more self-promotion focused, he earned the respect of the audience through the quality of his videos, and the beautiful dishes that he presented.

The presentation by UK food designer Andrew Stellitano and photographer Dominic Davies of sonnets on strands of pasta, laser cut biscuits, and more, went over the heads of most of the audience, especially the part entitled ‘Sensory experiences of the Cape’, via James Wannerton, who suffers from synaethesia, a condition in which two of the five senses are dissonant.  Fun was his taste association, via Google Maps, of Table Mountain with pear drops, the Epping Market with chocolate digestives, and Paarl with ‘Gobstoppers’, all of which we were given to taste.

Margot Janse, Chef of The Tasting Room at Le Quartier Français for the past 17 years, has a record number of ten Eat Out Top 10 Restaurant awards, more than any of the other 18 chefs she is competing against tonight.  Africa is Chef Margot’s inspiration. She has lived in Africa for 23 years, coming to South Africa from Lusaka, and down to the Cape at the time at which Mr Mandela had just been released.  This opened up a whole new world for culinary South Africa, the rest of world starting to fall in love with our country again, she said.  More was better in the ‘Nineties, quantity was synonymous with quality then!  She remembered braais, chutney, mampoer, witblits, South African generosity, her favourite gem squash, cheddar and gouda cheeses, milk in plastic sachets, and learnt that meat does not have to come in styrofoam trays. Her love for food became an obsession and then her career.  She travels a lot, cooking in many countries. Her creations all have a South African stamp, and could include baobab, buchu, and chakalaka, these ingredients making us special.  She is proud of where her supplies come from, having walked where the cattle graze, and sees where the vegetables grow.  She shared how Farmer Angus makes a plan, and walked the extra mile for her, getting the cheeks cut out of lamb skulls. Integrity and honesty are the lessons she has learnt from Africa.  She cooks what is grown here, and now.  She learnt to fight for good service, for her staff, was known to be difficult, and is no longer banned from suppliers for standing her man.

She discussed the contradiction of focusing on the perfect carrot, when there are so many people in our country going hungry. Guests want to contribute, and give something back. With a fundraiser in Holland she raised R1 million, and can feed 750 children in Franschhoek, proudly showing this scheme to her guests. She has learnt ‘Ons maak ‘n plan’, that everything is possible in Africa.  She uses local ingredients like sorghum, kapokbos, num-nums, sour figs, and a salt from a sacred place which is 200 years old, in the Mopani district.  The Tasting Room only serves local wines, mainly from Franschhoek. She was asked how she has stayed at the restaurant for so long, and explained that she stays enthused through sourcing, and constantly evolving her restaurant. This winter they changed the interior of the restaurant, done by her brother, who was inspired by her food, removing all unnecessary and ‘intimidating factors’, such as table cloths, candles, and bread.  The tables have been made from wood from the trees which were removed when the Berg River dam was built. She concluded with a plea: “Let’s celebrate this incredible land”! One reaction to her moving talk was from the audience: “I came about food and I was inspired to be a South African”.

Hetta Van Deventer-Terblanche, Culinary Consultant at La Motte, used research about Cape food in compiling a cookbook ‘Cape Winelands Cuisine’. Her talk was entitled ‘South African Storytelling on a plate‘.  She related that she had grown up in a traditional town, with the belief that South Africa does not have a distinctive cuisine, with only a small repertoire, and that South Africans love meat (Braai, biltong, boerewors, potjiekos), and that vegetables are less important (‘Rys, vleis en aartappels‘). After 1994 the world opened up to South Africa. Guests asked where they could eat South African food, and they wanted South African cuisine defined. She said that she started researching South African food long before it became trendy.  She described the recipes of the first settlers from different countries as ‘culinary treasures’. Founder Jan van Riebeek loved gardening, being ‘passionate and obsessed‘ about it, and experimented with the new plants he brought here, laying the foundation of South African herbs and spices. His fruits at the Company Gardens were described as being larger than everywhere else in world. There was an abundance of fruit, vegetables and nuts, which were not just harvested for ‘mooigoed’!   French Huguenots added the heritage of offal and macaroons, for example.  Rice was planted in the Cape, Lady Anne Barnard preferring it to imported rice.  Roses were used for rose water seasoning, as were dried mushrooms, and crushed crayfish tail shells. Our forbears used natural flavourants naturally 300 years ago – ‘how new is our old, how old is our new‘, she asked.  She said that we have lost such a lot, and that we need to find our past again.  Dr Hettie Claasens did a lot of original research, being her inspiration, documented in her book ‘Die Geskiedenis van Boerekos’. Recipes are handed from mothers to daughters, and therefore are secret, and many are lost, as mothers are not teaching their daughters any more.  Pierneef à La Motte Chef Chris Erasmus was praised, making magic on a plate.  ‘Find your own food stories’, she concluded.

Catering by The Westin hotel was excellent, from the morning tea treats, to the lunch buffet, especially its ‘dessert’ Sweet Treat buffet of Smarties, jelly tots, macaroons, and chocolates, and cappuccino requests were actioned with speed and friendliness.

Chef Massimo Bottura of 3 Michelin star Osteria Francescana described Modena and surrounds as the ‘motor and food valley’, including Lamborghini and Bughatti, as well as Parmigiano-Reggiano, proscuitto, and balsamic vinegar. Chef Massimo entitled his talk ‘Come to Italy with Me’, also the name of one of his menu options, sharing how excited he was about his first visit to Africa. At his restaurant he asks guests to leave behind their preconceptions of Italian food, and to rediscover Italian flavours with him.  He shared Chef Luke’s philosophy of being a chef, saying: “Do what I want to do, with passion. Look deep in your heart. Get the best from the past and bring it into the future”.  All chefs must have an identity, he said, knowing who they are and where they come from.  He said he could not achieve what he has without the support of a great team.  Chef Massimo’s dish of five different styles of Parmigiano-Reggiano was named Italy’s Dish of the Decade 2001 – 2011.  He described how he and his team ‘break down old forms, into a puzzle, and recreate them into new forms, using new technology and techniques‘.  Chef Massimo brought his love for art into his talk, and explained how he recreated traditional recipes ‘through Picasso’s eyes’, creating ‘Cubist paintings’. Asked how the recession affects his business, he explained that it has hit Italy badly, but that they have faith in their new Prime Minister. His business, with only 25 seats, has not felt its effect, but one must work hard, keep one’s feet on the ground, be humble, and fight to beat the crisis! Chef Massimo described how they tried to perfect the Umami of a broth, adding pigeon, veal, beef, capers, chicken, eel, but it was the Parmigiano-Reggiano that gave the soup the perfect Umami!  He advised that one must step back 10 meters, to see better into the future. One must combine history, art, food, and the social aspects to be successful.  He mentioned his Tagliatelle Ragu as one of his trademark dishes, one which made the locals in his area attract them to his restaurant.  He concluded, emphasising again that one must never forget where one comes from.

I had asked the question about the recession, and was delighted that Chef Massimo’s American wife Lara Gilmore came over to say hello, filling in some information gaps.  Lara said that she met Chef Massimo in New York 19 years ago, and moved to Modena with him a year later.  She explained the slide of the lemon and the light bulb, saying it represented that even the simplest ingredient can become special, depending on how you use it.  She told me the lovely story of how Chef Massimo had been asked to design a menu for Christmas and New Year for a cruise liner.  An earthquake in May caused tremendous damage and hardship for the people of Emilia Romagna, so Chef Massimo designed the menu utilising large numbers of ingredients from this region, to build up its economy again. She shared that the restaurant has three menus, one with 6-courses of  Traditional dishes at €100, the Classics menu with his best dishes over the years at €140 for 8 courses, and the 12-course Sensations ‘Come to Italy with Me’ menu at €180.  The dessert list has two sections, she explained, five being ‘savoury sweet’, and another five ‘sweet sweet’.  The quirky names of the dishes impress, for example ‘Oops, I dropped the lemon tart’!  While they worked hard to achieve three Michelin stars, it is even harder to maintain them, Lara shared, but it has allowed them to be more daring and avant garde. They have recently finished redoing the restaurant and the kitchen.

The Conference ended off with a panel discussion led by Eat Out editor Abigail Donnelly, and was disappointing, with a mismatched panel of Chef Reuben Riffel, Chef Giorgio Nava, The Local Grill owner Steven Maresch, and Food Network owner representative Nick Thorogood.  Grass-fed beef (‘Field to fork’) was highlighted as being healthier, and more sustainable, although it was clear that the steakhouse was ordering grain-fed meat. Even Chef Reuben said he had to order both kinds, as his customers did not relate to the grass-fed steak.  Nick fed back that the trend in London is that the source of each ingredient is specified on the menu. South America will be the ‘next big name in cuisine’ , the influence on world cuisine coming from the forthcoming Olympics and World Cup soccer.  Chef Reuben tried hard to argue that he is in touch with his restaurants, despite being  a ‘celebrity chef’ now, but a question from the audience sounded as if it was addressed to him directly, making a passionate plea for absent chefs to be at their restaurants!  TV cooking shows are popular, for entertainment and the inspiration.  No-shows are a problem, but most restaurants do not ask for credit card details, with the exception of The Tasting Room. Bank chargebacks could mean that the guests dispute the payments and receive the money back anyway. Chef Jenny Morris suggested that the restaurant industry stand together and formulate a policy on booking deposits.  The role of food critics was discussed just as it was time to close the discussion.  While bloggers were criticised for not being knowledgeable and wielding considerable power, the unanimous view was that blogposts about restaurants must be honest and constructive, to ensure the integrity of one’s blog.

Despite the excellent content of the Eat Out Conference, bar one session, it was poorly attended.  As the Conference is likely to become an annual event, New Media Publishing may need to consider a Sunday or Monday for it, to attract a far larger attendance by chefs, only a handful being in attendance.  Important too would be to focus on who the Conference is aimed at – at Foodies, writing about Food and Restaurants, or at Chefs, or a combination of the two.  Very few chefs attended, and one suspects that had most of those who attended not been speakers, there would have been barely any in the audience, a full-day Saturday conference in November probably poorly suited to busy restaurant kitchens. Perhaps the cost of R1000 was a deterrent too. Such a Conference would be better suited to the quiet winter period.  Sadly, there was little interaction between the food writers and the few chefs, partly caused by the lack of name tags.

POSTSCRIPT 26/11: Last night I saw Massimo Bottura and his wife Lara at the Eat Out Awards dinner, and we chatted, especially about her most unusual choker made from a very special wine cork, encased in sterling silver at the ends.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

SA Tourism on the ball in marketing South Africa in Africa for AFCON soccer tournament!

SA Tourism is calling on the tourism industry to get involved in an Africa marketing campaign and road show for the Africa Cup of Nations (AFCON) 2013 soccer tournament, to be held in Johannesburg, Durban, Port Elizabeth, Rustenburg, and Nelspruit from 19 January until 10 February next year, reports Southern African Tourism Update.  Sadly Cape Town has been excluded from AFCON 2013, an event expected to attract 150000 soccer fans from other African countries alone, due to Mayoral Committee Member for Tourism, Events and Marketing Grant Pascoe making unreasonable demands for the Host City bid!

SA Tourism is leading a road show this and next month in Ghana, Nigeria, Mozambique, Kenya, and Botswana, and is inviting tourism product and service owners to accompany them at no charge, but they will be responsible for the cost of accommodation and travel.  The Road Show in Ghana, Nigeria, and Angola will take the form of a workshop, including networking opportunities.  Not only will it focus on the soccer tournament, but it will also market South Africa as a shopping tourism destination for the continent.  The road show may well be to drum up support for ticket sales, Daily Maverick reporting that only 30000 of 500000 tickets have been sold for the tournament to date!

In addition, SA Tourism will be running an ad campaign on CNN, as well as with Supersport, reaching the English, French and Portuguese-speaking countries in Africa, to promote the soccer tournament.

The City of Cape Town had expressed its opposition to hosting this prestigious event, due to the cost burden, and sought a guarantee from the government for at least 50% of the hosting costs to be covered. The City was also looking to the Confederation of African Football and/or Local Organising Committee to cover 25 % of the costs.  Costs for the host city include the preparation of the pitch, fencing, security, the accommodation of the teams and officials, as well as transport plans, according to the Cape Argus. The City also was unhappy that the event would mean that other events could not be held at the Cape Town Stadium, meaning a loss of income, a poor motivation, given how few events are held at the stadium, less than one per month on average, and how desperate the City is to recover the running costs of the stadium.

Cape Town has been awarded a consolation prize friendly warm-up match between Bafana Bafana and Norway on 8 January at the Cape Town Stadium, as an introduction to AFCON!

AFCON is expected to cost the South African tax payers R461 million, reports The Times, some of the monies going to flying in African heads of state and Confederation of African Football officials.  R120 million will be allocated to the three host cities, and R165 million will go to police security.  One lane of the highways between the airports and soccer stadia in the host cities will be closed, as was the procedure for the 2010 World Cup. Despite the tighter economic situation, the government plans to use the tournament as a marketing exercise for the country.  Minister of Finance Pravin Gordhan confirmed that all the ‘vanity stuff’ has been cut out of the AFCON budget, to ensure responsible tournament expenditure. The ‘funding for Afcon – we’ve cut it to the bone’, added Deputy Minister of Finance Nhlanhla Nene. South Africa was awarded the AFCON tournament after the civil war in the host country Libya made the tournament unsafe.

One can only hope that SA Tourism’s road show will include representatives of Cape Town Tourism and Wesgro, to attract soccer fans attending AFCON to visit Cape Town and the Western Cape too, despite Cape Town not being a Host City. From the World Cup experience, this would appear to be unlikely.

Chris von Ulmenstein. Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage