The negative impact that the move of the head offices from Cape Town to Johannesburg of BP and Old Mutual has had on the Cape economy prompted the organisation Accelerate Cape Town to create a Vision 2030 for Cape Town.
Sharing the vision with members of the Europa Club this week, Accelerate Cape Town CEO Guy Lundy spoke about the 20-year scenario options that had been created for Cape Town. The current vision places Cape Town in the “Southern Comfort” scenario, focusing on its mountain and beaches and tourism value. The desired scenario is called the “Southern Tiger”, which is a high growth senario, that is inclusive of all sectors of the population.
To do so, Lundy said aggressive marketing of Cape Town is required. Social networks across all population sectors are to be developed, to bridge the divide and bring the diversity of Cape Town together, and to create a hub of “sustainable ideas” and creative thinking in Cape Town. Lundy said that a better marriage of creativity and hi-tech was also essential for the future growth of Cape Town.
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