Cape Town International Jazz Festival hits a high note!

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The 14th Cape Town International Jazz Festival is ready to blow up a storm this weekend, with forty top local and international jazz musicians entertaining 40000 music fans, and adding R457 million to the economy of the Western Cape.  Top performers include the Buena Vista Social Club, Mi Casa, Jimmy Dludlu, Jill Scott, and Gregory Porter.

Over its history the Cape Town International Jazz Festival has grown in stature to be ranked 4th in the top international jazz festivals, to such an extent that it has overtaken well-known international jazz festivals such as the Montreaux Festival and the North Sea Jazz Festival.

In a media statement, Western Cape Tourism Minister Alan Winde welcomed the jazz lovers attending the Festival, which kicks off tomorrow. ‘The Western Cape is proud to host this prestigious event’, said Minister Winde.  He added that the Jazz Festival is one of the most important events on the Cape tourism calendar.

The Jazz Festival attracts a large number of visitors to Cape Town, largely Black Diamonds from Johannesburg, but also from overseas, with more than 60% of the attendees having been international jazz lovers in 2012. Nationally the Jazz Festival added R 860 million to the country’s GDP, and created more than 2700 jobs over the Festival period last year.

The contribution of the Jazz Festival is so important to Cape Town and the Western Cape that the plans to expand the size of the Cape Town International Convention Centre will enable the Festival to grow bigger too. Construction on the expansion of the Convention Centre is expected to start next year.

The 14th Cape Town International Jazz Festival, 5 and 6 April 2013.  Tickets sold out!  www.capetownjazzfest.com Twitter: @CTJazzFest

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

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4 replies on “Cape Town International Jazz Festival hits a high note!”

  1. Some confusing issues about this article:
    1)The economic impact of the Festival is first pegged at R457 million, and then R 860 million. Which is it?
    2)Black Diamonds? That’s so 2005! Not even Unilever, who invented the term, uses it anymore after the target demographic took offence.
    3)The part about the CTICC is grammatically confusing. Is it suggested that the Festival’s growth is the catalyst behind the expansion?

    You might also want to read the Festival organiser’s views re City and provincial support for the Festival:
    http://www.dailymaverick.co.za/article/2013-04-03-maverick-interview-rashid-lombard/#.UV1e46K1FBM

  2. Thank you for your questions – good to know you are taking so much interest in the blogpost.

    The provincial economic benefit is R457 million, and the national benefit is R 860 million, the difference probably being flights paid from Johannesburg, or going via that city.

    ‘Black Diamonds’ is still used in Cape Town and our industry, and applies to the profile of the Jazz Festival visitor, confirmed once again this afternoon when a number of them checked in.

    The expansion of the Convention Centre will benefit the continuation of the Jazz Festival, as per your link to the Daily Maverick article. Thank you for that.

    Chris

  3. Little slip up Marthelize Tredoux, in your Tweet this morning, now outing yourself as ‘Anon’.

    Chris

  4. Hi Chris

    No slip as I did not make the anonymous post. Your use of the term was pointed out to me by someone else, actually. I only tweeted after that.

    Odd how you can see my tweets since we have both mutually blocked each other.

    Feel free to apologise for your mistaken accusation, or ignore this comment. I really don’t mind either way.

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