A new summer marketing campaign, “birthed by and … managed by Rani Communications”, publishers of the The Next 48hOURS events freesheet in Cape Town, will be launched to welcome visitors to Cape Town on 28 November, reports BizCommunity.com.
The summer campaign is a joint venture between Cape Town Tourism and Cape Town Routes Unlimited, in conjunction with the V & A Waterfront and Gold Circle, and will showcase the Mother City’s events over the festive period, claims the report.
The “Cape Town Summer” website www.capetownsummer.co.za is quoted in the article but is still under construction! It will summarise all the events taking place in Cape Town over the festive period, will highlight lesser-known attributes of the city, and will offer safety tips. The campaign will also include family fun days, a Race Day, and a Christmas Party.
The logo chosen for the “Cape Town Summer” campaign leaves much to be desired.
