Tag Archives: Advertising Standards Authority

WhaleTales Tourism, Food, and Wine news headlines: 6 December

WhaleTalesTourism, Food, and Wine news headlines

*   1Time is likely to start operating again as a low cost airline, having been placed into liquidation last year.

*   The City of Cape Town approved The Control of Undertakings that Sell Liquor to the Public By-law, and should be promulgated in the Provincial Government Gazette next month, and enforcable by February.  The by-law is less strict than its draft, allowing retailers to apply to extended their trading hours and to trade on Sundays.

*   Camps Bay has been named by Yowzit as the Best Beach in South Africa, followed by Ramsgate and Llandudno.

*   The Last Word Franschhoek has closed its doors until April for renovations, after having been badly flooded during the severe downpour last month.

*   Cape Town has been praised by the Islington Review for Camps Bay Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 31 July

WhaleTalesTourism, Food, and Wine news headlines

*   Kulula has won the right to maintain its advertising claim ‘The most South African Airways’ at the Advertising Standards Authority, which rejected SAA’s objection, reports Southern African Tourism Update!

*   Thirty-five Western Cape restaurants were awarded Diamond Awards for their top winelists at a function at the Vineyard Hotel today, with MasterChef SA Judge and Chef Benny Masekwameng as MC: La Colombe, Indochine at Delaire Graff, The Atlantic Grill, Bosman’s, JennaVIVA,  Dash, Karibu, Meloncino, Greek Fisherman, City Grill, Pierneef â La Motte, Rust en Vrede, Signal, Wild Fig, Continue reading →

MasterChef SA winner Deena Naidoo’s restaurant Aarya opens at Montecasino!

MasterChef SA season 1 winner Deena Naidoo has opened his restaurant Aarya at the Montecasino Hotel, the largest prize in the package he won for being South Africa’s top amateur chef, and valued by sponsor Tsogo Sun at R7 million for the two year period.  He renamed the MondoVino restaurant Aarya, giving it his daughter’s Sanskrit name meaning noble, honourable, dear, and favourable, and is a respectful way of addressing women, explained Chef Deena.

Chef Deena compiled a new menu, and has emphasised that it will not just be Indian cuisine: “Our menu draws from all the diverse South African cuisines. It will reflect the South African nation and what theMasterChef competition was all about, which was bringing people from diverse cultures and backgrounds together. Through this experience, I learnt so much about South Africa and our multicultural people. I’ve never been so proud to be South African. MasterChef was an amazing education and I aim to reflect my experiences in my menu.” Even though Chef Deena proved on MasterChef SA that he knows his spices, he does not want to be seen as the ‘curry king‘, he said.  The Aarya menu is ‘strongly spice and flavour-orientated’, and each dish highlights ‘core flavours and using ingredients in moderation’. He has included his butter chicken, which Chef Pete Goffe-Wood swooned about and finished the rest of on MasterChef SA, as well as his mystery basket dish of coriander-crusted lamb loin.  Starters include couscous salad, potted snoek with beer bread, pan-fried black mushrooms, with blueberry confit and melted chilli brie, peri-peri chicken livers, and Saldanha Bay mussels, reported the Sunday Times. Other main courses include pasta and pizza.  The dessert list includes deconstructed milk tart, strawberry and rhubarb crème brûlée, malva pudding, and cardamom panna cotta with gooseberry coulis.

While one can understand Chef Deena’s excitement about opening his first restaurant, and seeing the reward for his dedication and passion for cooking during the 18-programme MasterChef SA series, the media release posted on MediaUpdate gushes about his relationship with Tsogo Sun, one that did not start off well when Chef Deena was quoted by The Citizen as saying that the prize package and value was a con, denied by him subsequently. The newspaper persisted, and took the matter to the Advertising Standards Authority, but lost the case.  He only seems to talk via the hotel group’s PR department now, and it shows in the quotes attributed to him, not reflecting his gentle and humble way of speaking on TV: Aarya is the culmination of a harmonious two-year partnership that will offer the perfect combination of Tsogo Sun’s 40 years of experience in delivering top restaurant and food & beverage concepts to South Africans all over the country and my passion for food. It promises to be a wonderful experience for our diners, staff, and for myself. This is a partnership that offers me my dreams while allowing me to stay true to my first love – my family – and providing the backup and support of one of the country’s most experienced hospitality companies. It’s an extremely humbling experience”.

The newly refurbished restaurant has a wall of honour of the highlights of MasterChef SA, with photographs of Chef Deena’s fellow MasterChef SA contestants.  The media release does not state that Chef Deena will only be at the restaurant five days a month, having decided to continue his employment at Nedbank.  One hopes that Chef Deena has brushed up on his wine knowledge since MasterChef SA, on the South African Sommelier Association course, which was part of the prize sponsored by Nederburg.

Aarya, SunSquare, Montecasino.  Tel (011) 557-7007 www.montecasino.co.za

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

MasterChef SA Season 2 on the menu!

The popular MasterChef SA will return, with a second season of the reality TV series to be filmed, reports The Times. Details are scant at this stage, but it would appear as if the timing could be similar to that of season 1.

M-Net would not confirm whether the same three judges Pete Goffe-Wood, Andrew Atkinson, and Benny Masekwameng will be used again, and whether the location for the filming will be Nederburg again, the kitchen still being in place on the Paarl wine estate.  The company did say that auditions could take place towards the end of the year.

It would appear that the Advertising Standards Authority ruling in favour of M-Net, and against complainant The Citizen, for not having misled the Season 1 MasterChef SA winner Deena Naidoo in terms of the prize value, has given the broadcaster the confidence to continue with a second season.  Deena will open ‘his’ MondeVino-renamed Aayra restaurant at Montecasino in three weeks.  One wonders how successful it will be, opening more than three months after he was announced the winner, given the controversy that surrounded his initial criticism of the prize value, and given that he will only be present at the restaurant about six days a month.

The article does not mention the sponsors, and one wonders if Robertsons will find benefit from sponsoring the series again, given all the controversy surrounding the endorsement of the brand by Chef Reuben Riffel. Nederburg, Woolworths and Hyundai probably found value in their sponsorship of the series, and would be likely to be involved again.

POSTSCRIPT 12/10: On the ‘Gourmet Guys’ Blog today they have announced that the three judges Pete Goffe-Wood, Andrew Atkinson, and Benny Masekwameng have been signed up for Season 2 of MasterChef SA.

POSTSCRIPT 15/10: The Gourmet Guys’ Blog has announced the details of the MasterChef SA Season 2 auditions: at Montecasino in Johannesburg on 27 October; at Suncoast in Durban on 4 November; and at the Cullinan Inn in Cape Town on 10 November.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage