Tag Archives: Danny Jordaan

Fair pricing appeal for 2010

The head of the 2010 World Cup Local Organising Committee, Danny Jordaan,  has appealed to the hospitality industry to charge fair prices for the largest sport event ever to be hosted in South Africa, reports Engineering News.

 

Jordaan urged the tourism industry to see the 2010 World Cup as a window for the world to experience South Africa, and to help achieve the target of 19 million visitors by 2015.   He cautioned the industry against seeing the 2010 World Cup as a once-off “windfall”, and it should not seek to “profiteer” from the event.   Opportunistic price increases over the time of the event could damage repeat business and referrals from soccer fans.

 

He also stated that South Africa was hoping to attract 450 000 visitors to the 2010 World Cup, ambitious relative to the 284 000 visitors that attended the Sydney Olympics.   From a marketing perspective, the 32 participating teams will attract attention to South Africa, many of the teams coming from markets previously not receiving marketing attention from S A Tourism.  

 

Jordaan reiterated that South Africa is ready for 2010, and that “Plan B is dead”.  All new 2010 World Cup stadia will be completed by the end of this year, which is better timing than that achieved by Germany in 2006.

Zakumi goes to Portugal

Zakumi, The World Cup 2010 mascot, was launched to Portuguese soccer fans in Lisbon yesterday, reports bizcommunity.com.

Dr Danny Jordaan, CEO of the 2010 South African Local Organising Committee and Calvyn Gilfellan, CEO of Cape Town Routes Unlimited, addressed a 2010 tourism promotional event.  The event was hosted by the South African embassy in Lisbon, and focused on South Africa’s readiness to host the World Cup, and its tourism potential in the Western Cape.

SA only Plan A for World Cup

FIFA President Sepp Blatter has once again reiterated that the 2010 World Cup will be held in South Africa, reports Associated Press.

According to the report, the growing cost of building the stadia, due to the global economic crisis and South Africa’s weakened exchange rate, as well as concerns about crime and security, have once again led to the speculation that the event could be moved.

In June Blatter had admitted that he had a Plan B, in case of a natural disaster.  Speaking in Tokyo on Monday, Blatter confirmed that there no longer was an alternative plan:   “There is no Plan B, C or D.  There is only one plan.” he said.

Danny Jordaan, head of the Local Organising Committee, said that the biggest concern for South Africa was the ability of the soccer fans to fly to South Africa, given the global economic crisis, and its effect on soccer fans’ finances.