The head of the 2010 World Cup Local Organising Committee, Danny Jordaan, has appealed to the hospitality industry to charge fair prices for the largest sport event ever to be hosted in South Africa, reports Engineering News.
Jordaan urged the tourism industry to see the 2010 World Cup as a window for the world to experience South Africa, and to help achieve the target of 19 million visitors by 2015. He cautioned the industry against seeing the 2010 World Cup as a once-off “windfall”, and it should not seek to “profiteer” from the event. Opportunistic price increases over the time of the event could damage repeat business and referrals from soccer fans.
He also stated that South Africa was hoping to attract 450 000 visitors to the 2010 World Cup, ambitious relative to the 284 000 visitors that attended the Sydney Olympics. From a marketing perspective, the 32 participating teams will attract attention to South Africa, many of the teams coming from markets previously not receiving marketing attention from S A Tourism.
Jordaan reiterated that South Africa is ready for 2010, and that “Plan B is dead”. All new 2010 World Cup stadia will be completed by the end of this year, which is better timing than that achieved by Germany in 2006.
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