Durban and Cape Town have had a gentle rivalry when it comes to attracting tourists, which has never been overtly competitive and has been largely collegial, with a joint campaign on National Geographic to market the two cities, to save marketing monies. Now the relationship appears to have reached rock-bottom, with an angry Durban Tourism attack on Cape Town for its alleged ‘ambush marketing‘ of Indaba 2014, the tourism expo held in Durban, which drew to a close on Monday.
In the past other South African cities, but Durban in particular, have been annoyed that Cape Town attracts the bulk of international tourists, and that this is reflected by SA Tourism, in that it proudly features Table Mountain in much of its tourism communication, being a national icon for our country. SA Tourism and Durban were irked that World Travel Market Africa was held in Cape Town a mere week before the start of Indaba, funded in part by the City of Cape Town, and attracting a fair number of exhibitors and visitors, and receiving praise for the event. SA Tourism made a point of confirming that it would only support Indaba, there not being enough capacity for two tourism trade shows in our country, in its opinion.
Philip Sithole, head of Durban Tourism, appears to be paranoid about Cape Town, complaining to Southern African Tourism Continue reading →