Diners Club announced its three finalists for the 2014 Young Winemaker of the Year today, the 13th year in which the title will be awarded. The winner will be announced at a Gala Dinner at La Residence on 15 November.
The finalists in the category Red Wines, for winemakers under the age of 30 years, are: Continue reading →
The Diners Club Winelist Awards for the Western Cape were held at Shimmy Beach Club yesterday, saluting the restaurants in the province, and the standard of their winelist content and presentation. Bushman’s Kloof won best Winelist in the Western Cape. During the course of this week the Gauteng and KwaZulu-Natal awards will also be presented.
A judging panel, led by wine judge Dave Hughes, and consisting of Winnie Bowman, Nikki Dumas, Fiona McDonald, and Christine Rudman, evaluated 208 winelists nationally, and 100 from the ‘Cape‘, a province which has not existed for years! Diners Club threw the Western Cape and Eastern Cape into one ‘Cape’ pot in reporting on the results and in handing out the awards yesterday! A substantial number of Western Cape restaurants did not enter the competition this year, down from 96 entries last year to 80 this year.
Odd was the choice of venue, being the Bar section of Shimmy Beach Club, which did not have 
enough parking for the attendees, some walking for more than 1 km to get to the venue. We were welcomed with a glass of Pongracz, and the food was very meagre, being macaroni cheese croquettes and sushi! There was not enough seating for everyone, in a room which had some round tables, a few chairs and couches, but had no presence in making this function special for the award winners, compared to the venue used at the Vineyard Hotel last year. It also was not a finalist for the Winelist Awards! Very odd was using Anna Trapido as the MC, not generally known to the local restaurant wine stewards and sommeliers, in being the editor of the 2015 ‘Diners Club Rossouws Continue reading →
Slowly a number of changes are being introduced to the publishing and marketing of ‘Platter’s South African Wines’ since JP Rossouw took over as Publisher of the wine guide about six months ago. Not all the changes may be to the liking of the wine estates, users, and advertisers of the Guide.
For the first time Platter’s has advertised! Yesterday I saw an advertisement for Platter’s in the Sunday Times Food Weekly supplement, advertising the Guide, with its newish parent Diners Club benefiting from it too. The advertisement
bears the headline ‘Platter’s Wine Guide discovers the perfect pairing’, being a self-aggrandizing accolade to the marriage between Platter’s and Diners Club! The copy reads: ‘Platter’s Wine Guide, South Africa’s original and most authoritative guide to who’s who and what’s what in the Winelands, has the perfect partner in Diners Club, the world’s original and most prestigious charge card. Platter’s has always been the go-to-guide to discovering, rating, pairing and sharing South African wines. Now there’s a quick and easy way to also enjoy Platter’s on your mobile device or desktop. Filled with the latest wine news, festival alerts, hot picks and competitions, Platter’s has become an even more valuable guide. Whether you are shopping for wine, wanting to learn more, or need help planning a trip to cellars, Platter’s will enhance your journey. No App required. Simply go to www.wineonaplatter.com to subscribe’. The pay-off line is corny and meaningless: ‘When your thirst for knowledge coincides with the means to enjoy it, you BELONG‘! One would hope that Rossouw was not the copywriter of this nonsensical ad, given his past copywriting career! More likely is that the advertisement comes from the Marketing department of Diners Club, the give-away being that it contains the Facebook page address and Twitter handle of Diners Club, but not of Platter’s, a bizarre omission! Continue reading →
When I see any writing by Mariette du Toit-Helmbold, CEO of tourism consultancy Destinate and former ineffective Mommy-Tweeting CEO of Cape Town Tourism, I have to hold back the urge to laugh, not only because of her poor writing skills (despite English being one of her BA majors!) but also because of her lack of marketing skills. Helmbold has just launched the ‘Stellenbosch Wine Experience’ for the Stellenbosch Wine Routes and Stellenbosch 360, as a joint venture between the wine and tourism elements of the second oldest town in South Africa, with the goal of becoming ‘the leading wine tourism destination in Africa‘. Helmbold adds in her document that Stellenbosch should be positioned as ‘amongst top in the world‘ too, and become ‘Africa’s wine tourism capital’!
The Stellenbosch Wine Routes is the first wine route in our country, having been established in 1971 by Spatz Sperling of Delheim, the late Frans Malan of Simonsog, and the late Neil Joubert of Spier. Its mandate is to market the wine estates and wines of the 150 or so wineries in Stellenbosch, with its CEO Annareth Bolton having mainly run a PR campaign to date. Previously sponsored by American Express, it no longer appears to have the backing of the credit card company. Credit card companies appear to be all over the seemingly lucrative wine industry, Diners Club appearing to have a head start. Stellenbosch 360 is the new name for the Stellenbosch Tourism Bureau, and is run by a very competent Annemarie Ferns, long the SA Tourism Country Manager for Germany.
Helmbold spent nine years at the helm of Cape Town Tourism, never being able to rise to the level of the marketing done with close to zero budget by her predecessor, the vivacious Sheryl Ozinsky. Helmbold did formula marketing, if one can call it that Continue reading →