Michael Pollan is a man with a food conscience, and has written a number of books on the theme of sustainable food and healthy eating, promoting cooking at home, and eating out responsibly, if one must eat at a restaurant, reports
The Daily Telegraph.
Admitting that he once was a McDonald’s fan, having one of their meals daily, and that their chicken nuggets are his son’s ‘Proustian smells and tastes of childhood‘, he would not touch their food anymore. He is concerned that ‘we don’t cook, can’t cook, won’t cook‘, despite the flood of TV food shows and rise in cookbook sales, leading us to eat unhealthy food, which is not environmentally responsible. Even worse is that we don’t connect socially over home-cooked meals any more. Pollan is a Professor in Journalism at the University of California, Berkeley, and was named in 2010 as one of TIME‘s 100 persons to ‘most affect our world‘.
Pollan’s book ‘The Omnivore’s Dilemma‘ inspired Angus McIntosh, owner of Spier’s Farmer Angus meat and egg supply, to be environmentally responsible in the biodynamic rearing of his animals. He gave me a copy of the book, to inspire me to spread the message when I visited his farm. The book is subtitled ‘The Search for a perfect meal in a fast-food world‘ and encapsulates Pollan’s criticism of fast food, which he calls an ‘industrial meal’, and of McDonald’s in particular. Pollan analysed the ‘nutritional’ content of McNuggets from a flyer, and found them to contain 38 ingredients, of which 13 are derived from corn, as well as synthetic ingredients made at petroleum refineries or chemical plants, allowing the food to be stored for longer. Corn is the staple diet of cattle, yet ‘violates the biological or evolutionary logic of bovine digestion’, writes Pollan. The omnivore’s alternative to industrial food is claimed ‘organic‘ food, sounding more ethical and sustainable. He concludes his book with a description of a meal he prepared from self-foraged ingredients, the ultimate way of eating but time-consuming to gather, including mushrooms, wild boar, fava beans, pâté, morels, bread (made using wild yeast), a garden salad, and a fruit tart for which the fruit was sourced from a public cherry tree, served with chamomile tea. Continue reading →
An American hospitality management company Benchmark Hospitality International has just released its ‘Top Dining Trends for 2013‘, based on observations by the chefs and culinary experts in its 39 hotels and restaurants. The bottom line is that diners look for ‘Fresh, local, and in season‘!