A new marketing initiative for the Elgin Valley will see the launch of the new Elgin Valley Meander, based on the well-known Midlands Meander.  

As a first step, a tourist map has been created for the area.  The marketing campaign has been created for the Elgin Valley by leading advertising creative director Mike Millsap.    His pay-off line for Elgin is: ‘ Elgin Valley – Experience the Magic’, which will be used by tourism and product owners in the area.