A new marketing initiative for the Elgin Valley will see the launch of the new Elgin Valley Meander, based on the well-known Midlands Meander.
As a first step, a tourist map has been created for the area. The marketing campaign has been created for the Elgin Valley by leading advertising creative director Mike Millsap. His pay-off line for Elgin is: ‘ Elgin Valley – Experience the Magic’, which will be used by tourism and product owners in the area.
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