I was recently told that Wesgro had finally appointed a Marketing head after looking since April 2012. I called Judy Lain, its new Chief Marketing Officer, and was able to set up an appointment to meet her after her trip to South America. We agreed to meet last Friday at Café Paradiso, on Judy’s recommendation.
All I knew about Judy was that she was better known as Judy During, and had run an advertising agency called 34 Woman, focusing on generating information about women’s purchasing behaviour, being responsible for not only FMCG but also big ticket brand decisions in their households. Prior to that she worked at Inviseo Media, at Bester Burke Underground, and at draftfcb, therefore having a practical marketing and advertising background. Our telephonic interaction in setting up the meeting was very different to the bureaucracy I experienced when I arranged to meet with Wesgro CEO Nils Flaatten. Judy answered the phone herself, sounded friendly and bubbly, and decided that we should meet over lunch.
We had forgotten to describe one another over the phone, but we both Continue reading →
Last week I spent two days in Franschhoek for a catch-up visit, after not having been to this lovely village known for its eateries and good wines in eight months. From having heard that the village was so quiet, and that many restaurants had closed down, I was pleasantly surprised to find the village bursting with excitement about new restaurants about to open in October, and later this year. I could not resist eating at Orangerie at Le Lude, what to me is one of Franschhoek’s best restaurants. Continue reading →