Tag Archives: Fluer du Cap

Pendock Fleur du Cap ‘top’ Cape Town Restaurants PR paradox: knocks food writers and bloggers!

Neil Pendock, writing on his blog yesterday, knocked bloggers and food writers by applauding their absence at the inaugural Fleur du Cap 100 Places to Eat Cape Town 2011: What made the awards cocktail party unusual was that the usual cast of thousands – journos, hacks, bloggers, twits and hangers on – was conspicuous by its absence..” Yet the ‘Awards’ were organised by ‘little Irish devil‘ (his words) blogger Clare (‘Mack’) McKeon-McLoughlin!  How embarassing for sponsor Fleur du Cap, wishing to gain support from the media and bloggers for its brands, given that Pendock no doubt had an organising hand in the ‘Awards’!

Neil Pendock can be a really nice guy, as I experienced at the Compass Box Whisky Co tasting and blending afternoon a week ago.  But he has a nasty side too, as poor Su Birch of WOSA well knows, being the target of regular attacks in his Pendock Uncorked Sunday Times blog.   We can attest to his fierce loyalty to McKeon-McLoughlin, as he has blocked us on Twitter, due to our criticism of Cape Town Tourism’s involvement in his and McKeon-McLoughlin’s organisation of the frivolous ‘100 Women 100 Wines’ in August.

Now poor Abigail Donnelly is the next target, being the sole judge and editor of the Eat Out DStv Food Network Top 10 Restaurant Awards for the first time.  This year the judging committee of Pete Goffe-Wood, Anna Trapido and Arnold Tanzer, who received a substantial remuneration, it is said, fell away, and whilst there has been some muttering about this, I have not heard any chef denigrate Mrs Donnelly because of the organisational change. The Top 20 Eat Out finalist list has been announced, and the only rumblings about it is that Rust en Vrede is not on the list, having been the winning restaurant on the Eat Out Top 10 Restaurant list last year, but its Chef David Higgs left mid-year, and that Chef Henrico Grobbelaar has not been at Azure Restaurant of the Twelve Apostles Hotel for a full twelve months, which is what the Eat Out rules dictate.

On Sunday McKeon-McLoughlin had invited some of the Fleur du Cap ‘Top 100’ restaurants and announced the following (alphabetically listed) restaurants to be the Top 10 Restaurants in Cape Town, out of an initial list of 100:

95 Keerom – Giorgio Nava.

Aubergine – Harald Bresselschmidt

Bizerca – Laurent Deslandes

Dear Me – Vanessa Marx

The Foodbarn – Franck Dangereux

The Greenhouse – Peter Templehoff

Hemelhuijs – Jacques Erasmus

Planet Restaurant at the Mount Nelson – Rudi Liebenberg

Societi Bistro – Stefan Marais

The Test Kitchen – Luke Dale Roberts

If one compares the list to the Eat Out Top 10 Restaurant Top 20 Finalist list, Azure at the Twelve Apostles Hotel, The Round House, and Nobu at the One&Only Cape Town are obvious exclusions, while The Test Kitchen, The Greenhouse, and Planet Restaurant also feature on the Eat Out Top 20 list.  What makes the list above lose all credibility is the inclusion of Societi Bistro – whilst very popular amongst bloggers, who are regularly invited for lunch or dinner, and appears to be the McKeon-McLoughlin’s permanent dining room, it certainly does not feature on anyone’s top restaurant list for Cape Town!  Amusing is that Aubergine fell off the Eat Out Top 20 Finalist list, whilst having been an Eat Out Top 10 Restaurant last year, and appears on the above list!  A number of restaurant lovers queried its Eat Out inclusion last year.   Hemelhuijs and Dear Me Foodworld are great lunch venues, but only open in the evening once a week, and therefore are not in the same league as the other restaurants on the list, which serve lunch and dinner.

Ironic too is that Cape Town has lost its reputation as a top restaurant city, this accolade now having moved to the Winelands, Stellenbosch in particular, and therefore a list focusing on Cape Town only is like only handing out a second prize!   Pendock writes about the judges Bianca Coleman, Jos Baker and Anna Trapido that they are the ‘biggest culinary cannons’, an extreme exaggeration!  Trapido lives in Johannesburg, and hardly would have been able to judge all 100 Cape Town restaurants, especially given the short time between conceptualisation and execution of the Fleur du Cap Restaurant list.

A request sent to Eat Out editor Abigail Donnelly for a list of the finalists in the new categories of the Eat Out Awards has surprisingly been declined, even though some restaurants on the list are ‘bragging’ about their inclusion.  All eyes will be on Eat Out and Abigail Donnelly on 20 November, when the country’s Eat Out Top 10 Restaurants will be announced, in ranked order!

POSTSCRIPT 8/11: Interestingly, the Fleur du Cap website has no reference to the Top 100 Cape Town Restaurants list, nor to the Top 10 Cape Town Restaurants.  The media release issued by the Fleur du Cap PR consultancy GC Communications oddly does not provide any quotes by nor contact details for the Fleur du Cap Brand Manager Danelle Kietzmann!

POSTSCRIPT 8/11: This evening I chatted to Jos Baker, one of the four judges of the Fleur du Cap Top 100 and Top 10 Places to Eat Cape Town 2011, at the Platter’s launch.  I asked what the criteria for inclusion were, and she said it was to find restaurants that would ‘not be intimidating‘, ranging from the top-end to the ‘hole-in-the-wall’, to give a good spread!  She told me that most of the judges’ deliberations were done via e-mail.  When I asked her about Eat Out having one judge only, she said ‘no comment’.  When I asked her if further regional lists would be published, she gave me a look that confirmed this, without answering directly.

POSTSCRIPT 9/11:  One would have thought that the Mount Nelson Hotel’s marketing department would have known better than to have described their inclusion in the Fleur du Cap Top 10 Places to eat list as ‘a most sought after achievement’ in their November newsletter today!

POSTSCRIPT 10/11:  Food24 has included a link to this blogpost in its newsletter today.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Balducci’s new summer menu looks good enough to eat!

Balducci’s new summer 2009/2010 menu, which was launched over the festive season, looks good enough to eat, with the most beautiful photography of some of the dishes.

An unusual menu size of A5, the menu looks like a magazine when one pages through it, with pages of menu items, categorised into antipasta/starters, insalata/salds, sushi, pizzas, gnocchi/pasta, pesce/seafood,  carne/meat, secondi piatti/second course, dolce/desserts and fromaggi/cheese. 

In relaunching the restaurant and its menu, owner Ian Halfon of the Slick Restaurant Group has focussed more strongly on the Italian origin of the Balducci name.   The front cover has a bold “Italian Chic” statement on it.  Underneath the restaurant name, it says “Ristorante Pizza  Seafood  Bar”, to define what Balducci’s stands for.

Unusual for a menu, it has ads Interspersed throughout, for Giani Jewellers, La Vie waters, Lindt chocolates, Amarula, Finders Keepers, Illy coffee and Evian water.  The menu also contains the wine list, and wines advertised are Noble Hill, Morgenster,  Pongracz, Veuve Clicquot, Dornier, Ataraxia, De Wetshof, Mooiplaas, Hartenberg,  Fleur du Cap, Wedderwill, Doolhoof, Nederberg, Waterkloof, and Steenberg.

To continue the magazine feel, the menu is priced at R 100, and has a bar code.   It even has a tag, in case one would think of leaving the restaurant with it.

Balducci’s seems to have lost the socialite following it had in its earlier days, but the owners may see this as a good thing, as this is a fickle customer group, moving from trendy to next trendy location.

What is impressive is its dedication to the environment, in that the menu is printed on recyclable (!) paper,   and “Balducci supports alien clearing by using alien wood types in our pizza ovens”.  The menu also states that the restaurant serves seasonal vegetables and fruit, as well as “superb quality procured meat …and fish.”   No frozen chicken is used, only Karan beef is used, as is award-winning Morgenster olive oil (which the menu claims is “imported”).

Interesting little notes are spread throughout the menu, for example gluten free pizza bases are offered, at an additional R 25.

The winelist section is introduced by a detailed description of the South African wine regions, districts and wards.   Each wine stocked has a vintage stated, even though a disclaimer states that vintages may run out.   Good tasting notes are provided per wine, and some wines are available by the glass.

Somewhat of a contradiction relative to its strong Italian positioning is the separate Balducci Burger Menu, an affordable selection of burgers made from ostrich, beef, chicken and lamb.  Very affordable wines, at R 22 per glass of Balducci House white and R 25 for the House red are served, while the bottle price of the house wines is under R 100.  

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com