Tag Archives: Fortune 500

$200 Laurence Graff Reserve 2009 launched at star lunch at Delaire Graff!

On Thursday wine and food writers were spoilt with a tasting of Delaire Graff wines followed by an excellent lunch, to celebrate the launch of its outstanding new Laurence Graff Reserve 2009, which was revealed at CapeWine 2012 for the first time, and which achieved a 5-star rating from Platter 2013, the only Cabernet Sauvignon to receive this top rating this year, judged by esteemed Michael Fridjhon.

Delaire Graff Estate CEO Johann Laubser spoke about the great vision which owner Laurence Graff, Chairman of Graff Diamonds International, had in developing the estate into what it has become now, having opened four years ago, immediately visible to visitors through the beautiful plants along the drive to the restaurant, the gardens having been developed by renowned landscaper Keith Kirsten.  Laurence Graff has a fine eye for detail, and invests in the finer things in life, which is evident through the outstanding artwork by South Africa’s leading artists throughout the building, including the painting of Mr Graff by Lionel Smit in the entrance hall.  He shared that Mr Graff had left school at 14, had become an apprentice jeweller, and owned his first jewellery store at the age of 23.  He is now listed on the Fortune 500 list, having grown his wealth on his own, without any family money.  He likened Mr Graff’s marketing insight to that of Dr Anton Rupert.  A number of interior decorators were invited to pitch for the contract, but Mr Graff wanted the best, choosing David Collins from London. Mr Graff is passionate about his property, we were told.

The Laurence Graff Reserve 2009 came about, with winemaker Morné Vrey bringing Mr Laubser a sample of wine from remarkable barrels of Cabernet Sauvignon, the grapes coming from a 12 year old vineyard on the estate, which were hand picked and sorted, with whole berry fermentation, and basket pressing to create a gentle extraction of the fruit. The wine was matured for 15 months in new French oak barrels, and then the best five barrels out of 60 were selected, matured for another five months, and then blended with 8% of Bordeaux varietals. They felt it was good enough to become their flagship brand, and wanted to name it after the owner.  Only 1370 bottles have been produced, and the wine will only be produced in exceptional years. The new wine is being sold at $200 per bottle, one of the most expensive bottles of wine in South Africa, and the first to be marketed locally in a dollar price.  Platter gave it the 5-star crown immediately. The wine was described as being complex, multi-layered, having structure and balance, being immediately drinkable yet would age if put down, or even once the bottle is opened. Delaire Graff only has 20 ha to plant its vines, and uses its own land to grow Merlot, Cabernet Sauvignon, and Shiraz.  Grapes are bought in for the white wines.

Chef Christiaan Campbell, who has been at Delaire Graff since it opened, is excited about the Eat Out 2012 Top 10 Restaurant Awards, his restaurant being on the Top 19 shortlist.  He shared that he has never won an award, and has never been on the Eat Out shortlist before.  We were extremely spoilt, the restaurant having been closed for our function, with a large complement of waitrons looking after our every need.  On a perfect wind-free day we sat outside on the terrace, with the magnificent view onto the Simonsberg.  I was lucky to share the table with Marketing & PR Manager Tanja Mackay-Davidson, gregarious Greg Landman who had us giggling throughout the lunch, award-winning wine writer Joanne Gibson, winemaker and writer Jonathan Snashall, Batonage Blog writers Maggie Mostert and Hennie Coetzee, and Delaire Graff winemaker Morné Vrey’s assistant Jacqueline van Wyk.

Chef Christiaan is dedicated to the ethics of food sourcing in his restaurant, and obtains his meat and eggs from Farmer Angus McKintosh at Spier, and vegetables from his own garden at Delaire Graff as well as from Daniel Kruger’s vegetable and herb garden at La Motte. The bread basket offered four different bread varieties, served with olive oil and balsamic vinegar.  The starter reflected his dedication to freshness, being spring vegetables, lemon confit, set goat’s milk, goat’s cheese ice, and almond cream, which was paired with Delaire Sauvignon Blanc 2012 (grapes come from Olifantsrivier, Walker Bay and Durbanville, costing R70 at the cellar door) and Delaire Coastal Cuvee Sauvignon Blanc 2012 (grapes coming from Stellenbosch, Darling, and Durbanville,  with some Franschhoek Sémillon added, costing R90 at the cellar door).

The Intermediate dish was a lovely medley of octopus, lobster, pickled radish, broad beans, crackers, drizzled with a lobster vinaigrette, paired with the Delaire Graff Sémillon/Sauvignon Blanc Reserve 2010, the Sémillon coming from Franschhoek, and the Sauvignon Blanc from Olifantsrivier, Durbanville, and a 45 year old Franschhoek vineyard,  and costing R180 at the cellar door.

Our main course was served on beautiful black plates imported from France, Tanja shared, and was a slow-cooked lamb shoulder, served with potato pavé, broad beans, and velouté, paired with the new Laurence Graff Reserve 2009.  Tanja had a special Vegetarian dish prepared, and it looked so delicious that she ordered another plateful of it, and shared it at our table.

The dessert was a delicious study in chocolate, consisting of a chocolate tart, banana crumble, peanut  butter ice cream, and a most delicious home-made ‘Del-air’ chocolate that looked brittle, but was as soft as Aero, which was paired with Delaire Graff Cape Vintage 2010, a port-style wine, and coffee and tea.

Disclosure: We received a special gift pack of the precious Laurence Graff Reserve 2009 with our media pack.

Delaire Graff Estate, Helshoogte Pass, Stellenbosch. Tel (021) 885-8160. www.delaire.co.za Twitter: @DelaireGraff    Wine Lounge Monday – Sunday 10h00 – 17h00. Lunch Monday – Sunday, Dinner Monday – Saturday.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Is Business blogging going bust?

A study conducted by the University of Massachusetts Dartmouth has found that company blogging is at its lowest level, with only 37 % of American companies maintaining their blogs last year, down from 50 % on 2010, reports USAToday.com.  This finding coincides with our finding of Blogging Burnout, seeing the decline in local food blogging frequency, which we wrote about last year.

The USA study says that due to the time required to blog, having to find new content, as well as the liability and legal risks involved in its content and comments received, Social Media Marketing via Twitter, Facebook and Tumblr are gaining ground.  Only 23% of the Fortune 500 companies still have an active blog.  The benefit of a blog is that the company owns the content. Twitter has a downside though, says the article, in having ‘a lot of noise’. The Bank of America closed its blog, wanting to ‘be where our customers are‘, a spokesperson said.

One reason for the failure of corporate blogging is that it is too hard-sell and company focused, instead of being informational. “Companies don’t understand that the content of a blog shouldn’t be ‘about me’. Such content tends to be dull”, said a PR company CEO. If handled correctly, blogs are an important means of asserting industry leadership through its content about industry issues, and are inexpensive compared to advertising costs.  Blogging also reflects the corporate personality via its content.

We have seen few corporate blogs in South Africa to date, with only a few players in the hospitality industry writing blogs for their restaurants and accommodation establishments.  We believe that a Social Media strategy should contain a mix of Blogging, Twitter, and Facebook, and it should not be a case of choosing one or the other.  They are not interchangeable, and attract very different audiences.  At Whale Cottage Portfolio we write a regular WhaleTales newsletter too, to reach our guests and industry colleagues who have not yet embraced Social Media, of which there are great numbers.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

Global Forum in Cape Town will be World Cup top goal

Cape Town will not only attract visitors for the World Cup matches, starting on 11 June and stretching until 6 July for the semi-final, and host the rugby test match between the Springboks and the French team on 12 June, but will also see world business and political leaders coming to the city from 26 – 28 June, reports the Sunday Argus.  This can only mean a fantastic marketing boost for the city.

For the first time ever, Time and Fortune magazines will invite the Time 100, Fortune 500 and world leaders to attend a New Global Opportunity conference in Cape Town.   The Time 100 list salutes the 100 most influential people in the world, while the Fortune 500 list salutes the top business persons in the USA.

Writing about the New Global Opportunity conference, Time managing editor Richard Stengel wrote: “Cape Town, known as ‘The Mother City’ to South Africans, is an exquisitely beautiful place that is in many ways a model for the new Africa: diverse, entrepreneurial, forward-looking.  It is one of the hosts of the World Cup … when hundreds of millions of soccer fans will be focused on the planet’s most popular sport.  The ‘rainbow nation’, as Archbishop Tutu calls it,  has pulled out all the stops to be ready for the big event.   I’m looking forward to being in Cape Town for both the Global Forum and the World Cup”.  

Topics to be covered in the conference will be the future of microfinance, business strategies for emerging markets, health and science breakthroughs, etc. 

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com