Cape Town will not only attract visitors for the World Cup matches, starting on 11 June and stretching until 6 July for the semi-final, and host the rugby test match between the Springboks and the French team on 12 June, but will also see world business and political leaders coming to the city from 26 – 28 June, reports the Sunday Argus. This can only mean a fantastic marketing boost for the city.
For the first time ever, Time and Fortune magazines will invite the Time 100, Fortune 500 and world leaders to attend a New Global Opportunity conference in Cape Town. The Time 100 list salutes the 100 most influential people in the world, while the Fortune 500 list salutes the top business persons in the USA.
Writing about the New Global Opportunity conference, Time managing editor Richard Stengel wrote: “Cape Town, known as ‘The Mother City’ to South Africans, is an exquisitely beautiful place that is in many ways a model for the new Africa: diverse, entrepreneurial, forward-looking. It is one of the hosts of the World Cup … when hundreds of millions of soccer fans will be focused on the planet’s most popular sport. The ‘rainbow nation’, as Archbishop Tutu calls it, has pulled out all the stops to be ready for the big event. I’m looking forward to being in Cape Town for both the Global Forum and the World Cup”.
Topics to be covered in the conference will be the future of microfinance, business strategies for emerging markets, health and science breakthroughs, etc.
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com
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Thanks for the info…Who else is excited for the world cup? FIFA!