Tag Archives: freedom

Cape Town: City of Inspiration to work at addressing challenges in attracting business!

Cape Town Tourism has been conducting a series of ‘Brand Cape Town’ workshops since late last year, to share with its members as well as bloggers and other stakeholders what the outcome has been of a brainstorming session to find a positioning for Cape Town and what it can/should be, and to focus its marketing activities, not only from a Tourism perspective, but also from a general Business approach. 

Scanning the external environment, it identified threats such as the economic crisis, global urbanisation, and a greater consciousness about the impact of flying on the environment and climate change.  It also faced the reality that the seasonality in Cape Town’s tourism industry, unique to our city compared to others in the country, reflects that Cape Town does not have enough business tourism, being the result perhaps of too large a focus on Leisure Tourism in the past, and too little on attracting businesspersons to have their meetings, events and conferences in Cape Town.  Comparing the positioning of major world cities, e.g. Paris is Romance, New York is Energy, London is Tradition, it has historically been Beauty for Cape Town. Through its analysis, it was identified that the positioning of Inspiration is an overarching one that can position Cape Town beyond its more narrow tourism focus, to a broader one, reflecting the strengths of the City in respect of beauty, freedom, innovation, hope, creativity, diversity, dreams, ideas, and solutions to problems.

We have been critical about what we have seen in print about the Brand Cape Town workshops, but a completely different picture emerged in the presentation, which I was invited to attend last week, the last in the process of sharing the outcome of the brainstorm, and in obtaining input to the content of the branding and marketing debate.  To justify the positioning of Inspiration, Cape Town Tourism CEO Mariette du Toit-Helmbold took the attendees through the various ways in which Cape Town inspires its citizens, its local visitors, and its international tourists.  It was an inspiring presentation, and afterwards I felt proudly Capetonian in having learnt a lot more about the achievements of our city and its people.  The following were some of the Inspiration highlights identified for Cape Town in the presentation:

*   Nelson Mandela took his first steps of freedom in Cape Town, and Cape Town should own this historic moment

*   quality education facilities, with four top class universities in Cape Town and Stellenbosch.  Stanford has set up a satellite campus in the city, and Harvard is said to follow suit.   UCT had been voted top university in Africa, and best value for Money MBA in world in a Financial Times survey

*   safe CBD

*   excellent and modern infrastructure, including the airport, the IRT bus system, the station, highways, and the Cape Town Stadium

*   ‘cosmopolitan entry point into South Africa and Africa’

*   Focus on Biodiversity, with the smallest but most bountiful floral kingdom.  Kirstenbosch has won gold or silver for the past 33 years at the Chelsea Flower Show in London

*   Excellent healthcare facilities, with pioneering medical leadership, including Dr Christiaan Barnard’s heart transplant world first

*   One of best value guest house and B&B cities, offering not only 5-star accommodation

*   An historic port city

*   The V&A is South Africa’s leading tourist destination, and has further development plans

*   The Green Point Urban Park

*   A living heritage in the Castle, the oldest building in South Africa

*   A historic showcase of creativity at the Iziko museums and galleries

*   Living contemporary culture with African and European roots, which is not gumboot dancing!

*   Rich music tradition, in goema and Cape Minstrel music, but also current, with Goldfish, Jack Parow, Freshly Ground, Kyle Shepherd, Locnville, Die Antwoord, and Abdullah Ibrahim.  The Cape Town International Jazz Festival has become a world event.

*   Sporting tradition, in hosting the world’s largest timed Argus Cycle race, and the Volvo Ocean Race includes Cape Town, and sportspersons such as Para-Olympic star Natalie du Toit, and the development of the paddleyak

*   A theatre tradition, with Athol Fugard receiving a Lifetime Achievement award at the Tony’s for his plays

*   Africa’s first billionaire and space traveller Mark Shuttleworth, and his Shuttleworth Foundation, supporting IT development.  Development of Silicon Cape.

*   Sustainability Institute of the University of Stellenbosch

*   The Cape Town International Convention Centre is the leading convention centre in Africa

*   The leading builder of twin-hull catamarans

*  The favourite film and photography location, because of the beauty of and good light in the city, and the potential of a James Bond movie being shot in the city

*  Nobel Peace Prize winners such as Archbishop Desmond Tutu and Past President FW de Klerk

*   Table Mountain, which is a finalist for the New7Wonders of the World

*   Visits by magnificent Southern Right whales, home to penguins

*   Environmentally-friendly Green Cabs, and the opening up of cycle and pedestrian routes in the city 

*   Leading environmental and sustainable city, with all new low-cost housing built with solar geyser panels, and wind-farming in Darling.  ‘Smart Living Handbook’ for sustainability written by City of Cape Town 

*   Three wine routes within Cape Town and 16 on the city’s doorstep, with many boutique wine farms

*   Beer tourism is a new segment, with 40 micro breweries within a 2-hour drive of Cape Town.  Inspiring new BOS ice-tea 

*   Fresh produce markets, with organic foods, outstanding restaurants such as The Test Kitchen and Mzoli’s Meat define Cape Town, and the plan is to develop a Master Chefs Cape Town series.   Having Justin Bonello showcase South African food is a boost for the city.  Charly’s Bakery is a passionate, all-women team, who baked a cake representing Cape Town for the Design Indaba.

*   Cape Town is one of three finalists for World Design Capital 2014, with Bilbao and Dublin, spearheaded by the Cape Town Partnership.  The judges will be in Cape Town from 24 – 27 July, and the winning city will be announced on 26 October. The Design Indaba is a design highlight for the country, with its annual conference and exhibition.  At the last exhibition, attendees were asked to write in support of the city’s bid – this comment summarised what Cape Town stands for: “Cape Town’s people are her most beautiful landscape”.

*    Cape Town has a vibrant fashion scene, designer Dion Chang saying that “The tip of Africa is the tipping point”.

*   Cape Town is at the center of the magazine publishing industry.

*   The city has excellent furniture designers

*   The Joule electric car is being built in Cape Town, the first in Africa.

*   Cape Town has more Social Media users than any other part of the country 

 During her presentation, Mrs Helmbold made a number of statements about our city:

*   Economy based on tourism, finance, infrastructure, food and wine, logistics, and creative industries.

*   Cape Town is at the tipping point, either sinking into oblivion, or living up to the accolades it is reaping

*   Cape Town has been in a brand vacuum since the World Cup – not spending money on marketing the city will lead us to the example of Sydney, which is seeing a steady decline in visitors as it decided to not market the city after the 2000 Olympics

*   A destination is not just a slogan or a logo

*   Cape Town is a city of contrasts, of haves and have-nots

*   Brand Cape Town’s strength is Tourism (Visit), it is neutral on its education and residential facilities (Live and Learn), and weak on its potential as a centre of employment and investment (Work and Invest).

*   Cape Town underperforms in domestic tourism, mainly relative to Durban

*   Conversion of holidaymakers into business tourists is needed for Cape Town, and business visitors must be encouraged to return as holidaymakers, as Cape Town is weak as a Business Brand

*   Cape Town is a ‘challenger brand’ which does not have a long-established history, and stands for freedom, freshness and transformation, attractive to a world that has got tired of visiting boring places. “Challenger brands harness the power of authenticity, locals first, emotional pull, storytelling (Word of Mouse)”.

*   The pillars of Cape Town are Robben Island; its cultural diversity; the food and wine industry; Biodiversity; Table Mountain; Cape of Good Hope; hubs of innovation, creativity, enterprise and government; higher education and skills training; Sports and MICE; and Colour and Light.  

Cape Town Tourism is to assist business-related bodies in the city to market the city with a ‘brand box’.   It has worked with Accelerate, Cape Town Routes Unlimited, Wesgro, Cape Town Partnership, and the City of Cape Town in developing the new positioning for Cape Town, to establish it as ‘one of the top world cities to live, work, invest, learn and visit, in order to drive inclusive economic growth and social transformation in Cape Town’.  The presentation we attended was the last, and the implementation phase will now commence, Mrs Helmbold said.  In question time, FEDHASA Cape chairman Dirk Elzinga stated that great things are happening in Cape Town, but ‘we are not telling the world’, he said.

Mel Miller, former ad agency owner and creative director, and ex Cape Town Tourism Board member, is very critical of Cape Town’s new ‘Inspirational’ positioning, saying that it has been used by Edinburgh (‘Inspiring Capital’) already.  Miller points out that a previous tourism strategy consultant to Cape Town Tourism comes from Edinburgh! 

Mrs Helmbold showed a video presentation by Silver Bullet meant to represent Cape Town.  It was certainly not one of a beautiful Cape Town, but one of a very cloudy looking Cape Town, with a lot of focus on clouds billowing over Table Mountain and the Twelve Apostles, and what appeared as a fast-speed race through Cape Town.  I was NOT inspired by it, and it did not represent any of the Inspiration that Mrs Helmbold had presented to the audience.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com  Twitter: @WhaleCottage

Cape Town Show is a magical feast of song, dance and food!

A unique magical musical and dinner show has opened at The Rainbow Room in Mandela Rhodes Place, in time for the festive season, as well as for tourists arriving in Cape Town.    It is a unique way in which the his(story) of the establishment of Cape Town until the present day is told via music, dance and food.

Conceptualised by dynamic event co-ordinator Alison McCutcheon of event company Rainbow Experience Marketing, written by Deney Willie, directed by Godfrey Johnson (known for his Brel productions) and choreographed by ‘Strictly Come Dancing’ Didi Moses, the Cape Town Show is a ‘Marvellous celebration of the people of the Cape, their history, freedom and magnanimous spirit of Ubuntu”.  Talented young 19 and 20 years olds have been selected into The Rainbow Academy,  and trained for the show.  The Rainbow Academy allows its students “to earn while they learn”   The show is hosted in a large space, perhaps too large initially until the audience size builds up, and is complemented with audio-visual images screened alongside the stage – the vibrancy of the performers attracts one’s attention to the stage, so that one does not pick up much of the additional information on the screens. Images of Nelson Mandela flank the screens. The show with a three course dinner costs R295, and without dinner it costs R 120.

Prior to the first act one is served the starter, which is the most more-ish French-inspired Lavache crisp bread coated with black and white sesame seeds, served with hummus and a real Cape delicacy Cape snoek fish paté.   The first act focused on the arrival of the first visitors to the Cape, going as far back as 1488, with first arrival Bartholomew Diaz making a stop on his way from Portugal to the East.  The cultures of the Dutch, German, French, Malaysian, Northern African peoples and other settlers is described, and the historical events of occupations and settlements, as well as the formation of the Union of South Africa in 1910 and of the Republic of South Africa in 1961 is narrated and sung. The songs chosen to tell the story were not all known, and included a David Kramer/Taliep Pietersen song from their musical ‘Goem’, a very vibey 1930’s ‘Get Happy’, and the emotive ‘Meadowlands’.  A Klopse scene includes standards such as ‘Suikerbossie’, ‘Vat jou goed en trek Ferreira’ and more.  District Six also makes an appearance in the show.

In the break, the main course is served, the orders for which are taken prior to the start of the show.  Whilst not typically Cape, we ordered the dukkah-crusted beef fillet served on mash and spinach, with a very strongly spiced chakalaka sauce.  The fillet was served perfectly as ordered, medium and medium rare for my colleague and for me, respectively.  One has two other choices for the main courses, which are more Cape-like: vegetarian curried lentil cottage pie, and Cape butter chicken curry served with a homemade roll and sambas.  

The second half of the show focused on the impact of the apartheid laws, the defiance of the population affected by them, and the freedom achieved for the nation, with soundbites of then-President FW de Klerk announcing the scrapping of all laws of segregation, and Nelson Mandela’s speech after his release from Victor Verster prison, saying that all South Africans have the “right to human dignity in our rainbow nation”.  The show ended with the celebration of freedom and the spirit of Ubuntu.  The music chosen for the second act included the well-known ‘Pata Pata’, made famous by Miriam Makeba; Jeremy Taylor’s ‘ Ag Pleez Deddy’ brought back nostalgic memories of a by-gone era of drive-in movies, popcorn and bubblegum!;  ‘Gimme Hope Jo’anna’; ‘Paradise Road’ by Eddie Grant; and the national anthem ‘Nkosi Sikelelel iAfrika’, presented in a vibey way.  

Dessert is a sweet treat trio of a mini-koeksister, melktert and chocolate brownie.   I had it with an excellent LavAzza cappuccino, a surprise, in that I was wondering where I would have to go to find one close by after the show.    The catering is done in-house, with a contracted chef doing a great job in a tiny kitchen, we were told.  The Beverage list is short and sweet, especially on the wine side, and very inexpensive.   Wines-by-the-glass offered are M’Hudi Rea Dry at R20/R90, M’Hudi Kwea Red at R20/R90, and Excelsior Pure Bred Red R25/R100.   No Shiraz is offered, with only one or two Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot, and Pinotage options.   Pongracz Brut costs R150, and 2 Oceans Rosé R 20/R90.  Amstel, Castle, Windhoek Lager and Windhoek Lite all cost R16;  Heineken, Peroni and Millers, Hunter’s Dry and Savannah cost R17; and Jack Black costs R20.

A surprise was when the cast came back on the stage for an un-announced encore, singing real Cape classics such as ‘Daar kom the Alabama’, ‘Dina Dina Oh’, as well as Ipi Tombi. 

The Cape Town Show is a great way for locals to be reminded of the colourful and often painful history of the Cape, and the rich heritage it has.   It is also a quick way for tourists to learn about the history of our country, and have a memorable evening, enjoying Cape culture and food.  The audience enjoyed the enthusiasm of the performers, and were captivated by the music. There are a few teething problem, like waiter training and understandability of all the words in the spoken story, but as it is early days for the show, they are sure to be addressed.

Disclosure:  As a member of the Food & Wine Bloggers” Club, having attended the October meeting which was hosted by the Rainbow Experience, we received complimentary tickets to the Cape Town Show.

Cape Town Show, The Rainbow Room, Mandela Rhodes Place, Wale Street, Cape Town.  Tel 072 875 9723.  Book at www.webtickets.co.za.  Wednesday and Friday evenings.  Doors open at 19h00, show starts at 20h00.

Chris von Ulmenstein, Whale Cottage Portfolio:  www.whalecottage.com   Twitter: @WhaleCottage