Tag Archives: highways

WhaleTales Tourism, Food, and Wine news headlines: 16 April

WhaleTalesTourism, Food, and Wine news headlines

*   Pop-up restaurants are here to stay, and are increasingly supported by food lovers who are prepared to pay a premium to attend such a restaurant.  They give young chefs an opportunity to try their hand in running their own mini-restaurant.

*   Cape Town’s Tourism Big Six has grown to the Big Seven, with the addition of the Cape Town City Walk, a new service which is to be launched on Saturday 18 April, a walk covering the Company’s Garden, the Fan Walk, St George’s Mall, Waterkant Continue reading →

Cape Town: City of Inspiration to work at addressing challenges in attracting business!

Cape Town Tourism has been conducting a series of ‘Brand Cape Town’ workshops since late last year, to share with its members as well as bloggers and other stakeholders what the outcome has been of a brainstorming session to find a positioning for Cape Town and what it can/should be, and to focus its marketing activities, not only from a Tourism perspective, but also from a general Business approach. 

Scanning the external environment, it identified threats such as the economic crisis, global urbanisation, and a greater consciousness about the impact of flying on the environment and climate change.  It also faced the reality that the seasonality in Cape Town’s tourism industry, unique to our city compared to others in the country, reflects that Cape Town does not have enough business tourism, being the result perhaps of too large a focus on Leisure Tourism in the past, and too little on attracting businesspersons to have their meetings, events and conferences in Cape Town.  Comparing the positioning of major world cities, e.g. Paris is Romance, New York is Energy, London is Tradition, it has historically been Beauty for Cape Town. Through its analysis, it was identified that the positioning of Inspiration is an overarching one that can position Cape Town beyond its more narrow tourism focus, to a broader one, reflecting the strengths of the City in respect of beauty, freedom, innovation, hope, creativity, diversity, dreams, ideas, and solutions to problems.

We have been critical about what we have seen in print about the Brand Cape Town workshops, but a completely different picture emerged in the presentation, which I was invited to attend last week, the last in the process of sharing the outcome of the brainstorm, and in obtaining input to the content of the branding and marketing debate.  To justify the positioning of Inspiration, Cape Town Tourism CEO Mariette du Toit-Helmbold took the attendees through the various ways in which Cape Town inspires its citizens, its local visitors, and its international tourists.  It was an inspiring presentation, and afterwards I felt proudly Capetonian in having learnt a lot more about the achievements of our city and its people.  The following were some of the Inspiration highlights identified for Cape Town in the presentation:

*   Nelson Mandela took his first steps of freedom in Cape Town, and Cape Town should own this historic moment

*   quality education facilities, with four top class universities in Cape Town and Stellenbosch.  Stanford has set up a satellite campus in the city, and Harvard is said to follow suit.   UCT had been voted top university in Africa, and best value for Money MBA in world in a Financial Times survey

*   safe CBD

*   excellent and modern infrastructure, including the airport, the IRT bus system, the station, highways, and the Cape Town Stadium

*   ‘cosmopolitan entry point into South Africa and Africa’

*   Focus on Biodiversity, with the smallest but most bountiful floral kingdom.  Kirstenbosch has won gold or silver for the past 33 years at the Chelsea Flower Show in London

*   Excellent healthcare facilities, with pioneering medical leadership, including Dr Christiaan Barnard’s heart transplant world first

*   One of best value guest house and B&B cities, offering not only 5-star accommodation

*   An historic port city

*   The V&A is South Africa’s leading tourist destination, and has further development plans

*   The Green Point Urban Park

*   A living heritage in the Castle, the oldest building in South Africa

*   A historic showcase of creativity at the Iziko museums and galleries

*   Living contemporary culture with African and European roots, which is not gumboot dancing!

*   Rich music tradition, in goema and Cape Minstrel music, but also current, with Goldfish, Jack Parow, Freshly Ground, Kyle Shepherd, Locnville, Die Antwoord, and Abdullah Ibrahim.  The Cape Town International Jazz Festival has become a world event.

*   Sporting tradition, in hosting the world’s largest timed Argus Cycle race, and the Volvo Ocean Race includes Cape Town, and sportspersons such as Para-Olympic star Natalie du Toit, and the development of the paddleyak

*   A theatre tradition, with Athol Fugard receiving a Lifetime Achievement award at the Tony’s for his plays

*   Africa’s first billionaire and space traveller Mark Shuttleworth, and his Shuttleworth Foundation, supporting IT development.  Development of Silicon Cape.

*   Sustainability Institute of the University of Stellenbosch

*   The Cape Town International Convention Centre is the leading convention centre in Africa

*   The leading builder of twin-hull catamarans

*  The favourite film and photography location, because of the beauty of and good light in the city, and the potential of a James Bond movie being shot in the city

*  Nobel Peace Prize winners such as Archbishop Desmond Tutu and Past President FW de Klerk

*   Table Mountain, which is a finalist for the New7Wonders of the World

*   Visits by magnificent Southern Right whales, home to penguins

*   Environmentally-friendly Green Cabs, and the opening up of cycle and pedestrian routes in the city 

*   Leading environmental and sustainable city, with all new low-cost housing built with solar geyser panels, and wind-farming in Darling.  ‘Smart Living Handbook’ for sustainability written by City of Cape Town 

*   Three wine routes within Cape Town and 16 on the city’s doorstep, with many boutique wine farms

*   Beer tourism is a new segment, with 40 micro breweries within a 2-hour drive of Cape Town.  Inspiring new BOS ice-tea 

*   Fresh produce markets, with organic foods, outstanding restaurants such as The Test Kitchen and Mzoli’s Meat define Cape Town, and the plan is to develop a Master Chefs Cape Town series.   Having Justin Bonello showcase South African food is a boost for the city.  Charly’s Bakery is a passionate, all-women team, who baked a cake representing Cape Town for the Design Indaba.

*   Cape Town is one of three finalists for World Design Capital 2014, with Bilbao and Dublin, spearheaded by the Cape Town Partnership.  The judges will be in Cape Town from 24 – 27 July, and the winning city will be announced on 26 October. The Design Indaba is a design highlight for the country, with its annual conference and exhibition.  At the last exhibition, attendees were asked to write in support of the city’s bid – this comment summarised what Cape Town stands for: “Cape Town’s people are her most beautiful landscape”.

*    Cape Town has a vibrant fashion scene, designer Dion Chang saying that “The tip of Africa is the tipping point”.

*   Cape Town is at the center of the magazine publishing industry.

*   The city has excellent furniture designers

*   The Joule electric car is being built in Cape Town, the first in Africa.

*   Cape Town has more Social Media users than any other part of the country 

 During her presentation, Mrs Helmbold made a number of statements about our city:

*   Economy based on tourism, finance, infrastructure, food and wine, logistics, and creative industries.

*   Cape Town is at the tipping point, either sinking into oblivion, or living up to the accolades it is reaping

*   Cape Town has been in a brand vacuum since the World Cup – not spending money on marketing the city will lead us to the example of Sydney, which is seeing a steady decline in visitors as it decided to not market the city after the 2000 Olympics

*   A destination is not just a slogan or a logo

*   Cape Town is a city of contrasts, of haves and have-nots

*   Brand Cape Town’s strength is Tourism (Visit), it is neutral on its education and residential facilities (Live and Learn), and weak on its potential as a centre of employment and investment (Work and Invest).

*   Cape Town underperforms in domestic tourism, mainly relative to Durban

*   Conversion of holidaymakers into business tourists is needed for Cape Town, and business visitors must be encouraged to return as holidaymakers, as Cape Town is weak as a Business Brand

*   Cape Town is a ‘challenger brand’ which does not have a long-established history, and stands for freedom, freshness and transformation, attractive to a world that has got tired of visiting boring places. “Challenger brands harness the power of authenticity, locals first, emotional pull, storytelling (Word of Mouse)”.

*   The pillars of Cape Town are Robben Island; its cultural diversity; the food and wine industry; Biodiversity; Table Mountain; Cape of Good Hope; hubs of innovation, creativity, enterprise and government; higher education and skills training; Sports and MICE; and Colour and Light.  

Cape Town Tourism is to assist business-related bodies in the city to market the city with a ‘brand box’.   It has worked with Accelerate, Cape Town Routes Unlimited, Wesgro, Cape Town Partnership, and the City of Cape Town in developing the new positioning for Cape Town, to establish it as ‘one of the top world cities to live, work, invest, learn and visit, in order to drive inclusive economic growth and social transformation in Cape Town’.  The presentation we attended was the last, and the implementation phase will now commence, Mrs Helmbold said.  In question time, FEDHASA Cape chairman Dirk Elzinga stated that great things are happening in Cape Town, but ‘we are not telling the world’, he said.

Mel Miller, former ad agency owner and creative director, and ex Cape Town Tourism Board member, is very critical of Cape Town’s new ‘Inspirational’ positioning, saying that it has been used by Edinburgh (‘Inspiring Capital’) already.  Miller points out that a previous tourism strategy consultant to Cape Town Tourism comes from Edinburgh! 

Mrs Helmbold showed a video presentation by Silver Bullet meant to represent Cape Town.  It was certainly not one of a beautiful Cape Town, but one of a very cloudy looking Cape Town, with a lot of focus on clouds billowing over Table Mountain and the Twelve Apostles, and what appeared as a fast-speed race through Cape Town.  I was NOT inspired by it, and it did not represent any of the Inspiration that Mrs Helmbold had presented to the audience.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com  Twitter: @WhaleCottage

100 day countdown: are we on track for World Cup 2010?

The countdown to the last 100 days to the largest sports event ever to be hosted by South Africa starts today.   FIFA has given South Africa 8/10 for its readiness to host the World Cup, with only 100 days left for it to become 10/10, reports the Cape Argus.

A whirlwind visit by the FIFA and Local Organising Committee top executives and 120 local and international journalists of all ten the World Cup host cities has focused attention on the status of the preparations for the event.

1.  The Cape Town Stadium is completed, and two test events which have taken place in the stadium went off reasonably smoothly.  FIFA Secretary-General Jerome Valcke heaped praise on Cape Town for its stadium yesterday, and he said that the city stadium pitch should be the benchmark for all stadiums.   Valcke also said that “Cape Town will be the perfect place to be during the World Cup.”   He lauded the Cape Town Stadium, and said that it would attract many thousands of soccer fans, even after the completion of the World Cup. 

   The pitch at Mombela Stadium in Nelspruit is currently a sandpit, but will be ready for the June start. 

2.  The roads in most host cities and highways leading to them, have been significantly improved, and should be completed by April.  The roads in Cape Town in particular will be transformed, with the N1 and the N2 both having more lanes, and previous traffic blockages such as Hospital Bend on the N2 will be something of the past soon.   Even in the city centre, the roads and pavements have been radically improved in Green Point, close to the Cape Town Stadium, making it a pleasure to drive past the Stadium to get to the Waterfront, and to walk in the area.

    The roads around the Royal Bafokeng Stadium in Rustenburg and the Mombela Stadium in Nelspruit are still in a poor condition.

3.   Bookings seem to have slowed down to a trickle as far as accommodation is concerned, and this is FIFA’s current largest challenge, in that international media are reporting negatively about the “rip-off” pricing in South Africa and the level of crime.   These two factors appear to be the major deterrents to soccer fans attending the matches.   Accommodation in a leading suburb like Camps Bay in Cape Town, a 10 minute drive from Cape Town Stadium, is about 50 % booked for the World Cup.   MATCH, FIFA’s accommodation agency, has been severely criticised for creating the image of “rip-off pricing”,  by adding 30 % commission to all its package components, including accommodation, tickets, flight tickets, and transport.

4.   FIFA’s is expanding the number of low cost tickets it is making available to South Africa, and denies lowering the price of its category 3 and 4 ticket prices offered to South Africans.   But tickets are not selling as they should, meaning that the estimate of 450000 international soccer fans attending the World Cup will not be achieved, meaning more locals will make up the viewership, but will not be using the hospitality facilities which have been pitched at international soccer fans.   More tickets could be made available at lower prices closer to the start of the World Cup.

5.   Excitement in South Africa about the World Cup remains low, and in fact appears to have reduced in interest since the Final Draw of 4 December.   This follows the news that the international soccer fans will not be attending as expected, and that top international trainers are expressing their resistamce and restentment to FIFA for choosing South Africa and maybe even Africa as the host country for the first time ever.

6.   What was meant to be an African World Cup, stressed to be such by FIFA President Sepp Blatter over and over again, appears to be a South African World Cup.  Due to a reduced demand of accommodation, MATCH is not using accommodation in neighbouring countries or in Mauritius, as previously threatened.  Worst of all is that ticket sales to soccer fans in African countries are extremely low (about 2 %), due to the difficulty in making bookings via the internet in African countries, and the low ownership of credit cards on this continent.

7.   What is missing is a campaign of support, to enthuse South Africans to be positive about the World Cup, and to be friendly and generous to soccer fans.  In Germany an advertising campaign was launched in the last few months prior to the start of the World Cup 2006, with the slogan :”Die Welt zu Gast bei Freunden” (The world at home with friends), to encourage the generally stiff Germans to reach out and welcome soccer fans from around the world.   The campaign was particularly successful in uniting East and West Germans at the time. Plans to teach locals foreign languages such as Spanish and French, and to guide them in regard to cultural differences,  have not been followed through.   Volunteers have been interviewed but not appointed.  Some of them will be appointed for their foreign language skills, and for their knowledge of their city.   But time is running thin, to train them as to how to deal with the calibre of such an event.

8.   What will give the marketing of the World Cup a much-needed boost will be the attendance of the World Cup by VIP’s : those that appear likely to attend include President Obama; Paul Allen, the Microsoft co-founder; top businessperson Lakshmi Mittal; Businessperson and Chelsea owner Roman Abramovich;  Charlize Theron, who assisted with the Final Draw in December; Victoria Beckham, who is said to have rented an apartment in Camps Bay rather than join the England team in Rustenburg; rapper Akon and possibly Lady Gaga;  Franz Beckenbauer, previous German star soccer player and trainer, will spend the first five days of the World Cup on the MS Noordam outside Durban, reports The Times.

Cape Town celebrates the 100-day countdown with a demonstration of the Diski Dance at Cape Town Stadium, organised by Cape Town Tourism.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com