The J&B Met is a Cape Town institution, celebrating its 38th anniversary this year, but having been run for more than 135 years. Taking place at Kenilworth Race Course today with the theme ‘Made for the Mix’, the race is expected to attract 50000 punters and fashionistas.
The Mix slogan describes that the J&B Met is a mix of the ‘fashionable and the famous‘. It invites attendees to mix with different people at the event, to combine different fashion styles, Continue reading →
The 37th J&B Met will be held at the Kenilworth Racecourse today, the longest standing sport event in the country. More than 50000 fashionistas, socialites, and horse racing fans are expected to attend the event which has a jackpot of R2,5 million generates about R68 million for Cape Town and the Western Cape, and creates an income of R14 million for fashion design alone.
The theme this year is ‘Made to Conquer – Dress Victoriously’, and will inspire the J&B Met attendees in buying their outfits for the most prestigious society event. The J&B Most Elegant Couple Competition will acknowledge the most creative interpretation of the theme. Shop windows of fashion outlets in top Cape Town shopping malls will be dressed to match the theme.
Western Cape Tourism Minister Alan Winde lauded the economic impact of the event: ‘The J&B Met illustrates the importance to our economy of events tourism. It’s one of 19 events which contribute more than R1.3 billion to our regional GDP. In the previous financial year, these major events attracted close to 200 000 tourists to the Western Cape. Over the next few weeks several signature events will be taking place including the Mining Indaba, the Design Indaba and the Old Mutual Two Oceans Marathon. With its R2.5 million main prize, the J & B Met is a premier fixture on the Western Cape’s events calendar. I believe the Western Cape economy is the real winner of the Met, as the event attracts over 50 000 visitors and generates an estimated R68 million for the province. It’s a key economic driver and plays an important role in job creation, most notably in the events tourism space‘.
Entrance to the J&B Lifestyle Village ‘powered by 5FM’ costs R495 (includes entrance, parking, entertainment such as Goldfish Continue reading →
Events hosted in the Western Cape generated R1,3 billion for its economy in the last financial year, said Alan Winde, Minister of Finance, Economic Development, and Tourism at the Wesgro AGM last month.
Close to 200 000 tourists were attracted to the province by the 19 events, which included the Cape Argus Pick ‘n Pay Cycle Tour, the ABSA Cape Epic, the Vodacom Funny Festival, and the Knysna Oyster Festival. The largest money spinners by far for the province in terms of their economic impact are the Cycle Tour (R450 million), Design Indaba (R326 million), and the ABSA Cape Epic (R218 million).
The Minister said that the events list is diverse, reflecting the diversity of the province. Some events are held in the ‘traditional off-peak season, which is in line with the efforts to ensure the Western Cape is an all-year round destination’. Unfortunately few of these winter events benefit the tourism industry of the Western Cape, with the exception of the Franschhoek Bastille Continue reading →
The government appears determined to proceed with the ban on alcohol advertising, something it has threatened for some years now, in a bid to reduce the drinking of alcohol, the target being a 20% reduction within the next seven years, reports The Times. The proposal to ban such advertising was approved by a committee on substance abuse, consisting of a number of Ministers, earlier this week, and now the Minister of Health wants to present it to a Cabinet committee and then to Cabinet itself for approval.
The first step in the alcohol marketing ban, as contained in a draft ‘Control of Marketing of Alcohol Beverages Bill’ was the approval granted by a committee of Ministers of Sports (Fikile Mbalula), Trade and Industry (Rob Davies), Transport (Dipuo Peters), and Social Development (Bathabile Dlamini). The public, the wine and other alcoholic beverages industries, and the Continue reading →