The J&B Met is a Cape Town institution, celebrating its 38th anniversary this year, but having been run for more than 135 years. Taking place at Kenilworth Race Course today with the theme ‘Made for the Mix’, the race is expected to attract 50000 punters and fashionistas.
The Mix slogan describes that the J&B Met is a mix of the ‘fashionable and the famous‘. It invites attendees to mix with different people at the event, to combine different fashion styles, and to dance at the After Party to different beats. This reflects J&B’s pay-off line ‘Made Different’. J&B has recently launched its Urban Honey whisky and honey mix. The Most Elegant Couple competition is a highlight of the race, the first prize being a seven day stay in Mauritius.
Twenty horses will run for the prize money of R2,5 million today. The event generates income for Cape Town and surrounding towns to the value to R60 million in car hire, accommodation, and restaurant spend, of which R14 million benefits the fashion industry alone, said Western Cape Minister of Economic Opportunities Alan Winde.
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Tel (021) 433-2100, Twitter:@WhaleCottage Facebook: click here
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