Tag Archives: Jordan Winery

Winestyle and TASTE crush Crush! digital food and wine magazine!

We have written about Crush!1, Crush!2 and Crush!3, Michael Olivier’s digital food and wine magazine, which he launched last year.   As other publications are being launched which embrace food and wine, both digitally and in print, I chose to evaluate Crush!4 against its competitors, putting myself in the shoes of a food and/or wine marketer, deciding where to spend a marketing budget, and as a food and wine lover, deciding where to spend my time reading.   I evaluated Winestyle, TASTE, and Crush!4, all three magazines focusing on food and wine, with a Postscript on Crush!5.

Winestyle

The first (Summer) issue of Winestyle was sent to subscribers (note one does not pay to receive the magazine) in December, and its concept is a most creative and environmentally-friendly “print on demand” one.  This saves the publishers from over-printing, saving paper and costs, and ultimately the environment.  It is published quarterly.  What makes it unique is that a weekly newsletter is sent by e-mail to each subscriber, updating them on food and wine news.  While the brand carry-over is not strong in terms of the banner design of the newsletter (initially I thought the newsletters were from wine consultant Nikki Dumas, who has a similar company name).   This builds brand awareness weekly, and bridges the quarterly print publishing period.

The 88-page magazine is larger than the standard A4 size, and has an attractive cover, although it is not photographed in a vineyard.  The paper quality is outstanding, as is the photography.  Editor Jenny Ratcliffe-Wright is from Warwick wine estate originally, where her mother Norma and brother Mike make excellent wines, and this makes Jenny well-connected to the wine industry.  In her editorial Jenny writes: “It is our intention to help everyone make full use of every wine-drinking day …. it’s your passport to all things enjoyable, to in-the-know wines, delicious and simple-to-prepare food and accessible travel – all in a large, sexy, glossy, collectible magazine”.   The theme of the Summer edition is celebration, and therefore champagnes and sparkling wines are predominantly featured.

Advertising support is impressive for a first edition, and reflects the confidence of the advertisers in the publication, and wine estates Graham Beck,  Glen Carlou, Clos Malverne, Kleine Zalze,  Nederburg, Highlands Road Estate, OBiKWA, Creation, Eikendal, Adoro Wines, Muratie, and Morgenhof have taken full-page ads.  Jenny anticipates having 2500 subscribers by the time the next issue is launched in March.

The editorial content includes a focus on sparkling wine producers in Franschhoek and Stellenbosch, including JC le Roux, Simonsig, Villiera, Morgenhof, Cabrière, Graham Beck, Anura, and Sterhuis, and recommends accommodation and restaurants in the area.  A profile on a very casual looking Jean-Philippe Colmant, making excellent bubbly in Franschhoek and importing champagnes, is written by Cape Talk’s John Maytham.  A travel feature focuses on the Champagne region, which is informative and has beautiful photographs.  A food feature focuses on Tapas, with short recipes, and amazing photography by Christoph Heierli.  A Restaurant feature recommends places offering ‘alfresco dining’ in Johannesburg, Durban, the Winelands and Cape Town.   A feature on cocktails has some that call for sparkling wine. The results of a wine-tasting, a panel comparing South African sparkling wines Silverthorn, Colmant Brut, Villiera, Jacques Bruére, and Simonsig, with champagnes Moët & Chandon, Veuve Cliquot, Piper-Heidsieck, Pol Roger and Tribaut Brut Tradition, are featured.  Joint first winners were Silverthorn the Green Man Brut and Tribaut Brut Tradition.  A tasting panel evaluation of the 2010 vintage Sauvignon Blanc of Groote Post, David Nieuwoudt Ghost Corner, Neil Joubert, Arabella, Sophie Terblance, Delaire, Diemersdal, Klein Constantia, De Grendel and Du Toitskloof ranks them in this order.  An article on cigars concludes what must be the most excellent food and wine publication available locally now.

I cannot wait for the Autumn edition.  I do recommend that there be more synergy between the magazine and the newsletter as well as its website in terms of branding and design.  Of the three magazines reviewed in this blogpost, Winestyle is the best by far, and we congratulate editor Jenny on this achievement for her maiden issue.

TASTE

Woolworths’ in-house magazine is written and published by New Media Publishing, and they have regularly won ADMag and Pica Awards for Customer Magazine of the Year for it, most recently in 2009.   It costs R20,95, is published monthly, and is sold in outlets other than Woolworths too.   It is A4 in size, with 134 pages, and does not have a statement to describe what it stands for, but its cover photograph represents food.  Wines appear to be a secondary focus.  The editor is highly regarded Sumien Brink, with Abigail Donnelly ably at her side.

Advertisers are a mixed bunch, including car retailers, liquor brands (Darling Cellars, Krone, Bombay Sapphire, Veuve Cliquot, Brand House), watch brands, kitchen suppliers, decor brands, food brands (Lancewood, Lindt), investment companies, a restaurant (Cape Town Fish Market), and accommodation, most of the brands not sold by Woolworths at all.

The editorial content of the December issue includes a Trends feature, and food related trends are featured with beautiful large photographs by Lee Malan and Jan Ras.  Where recipes are featured, they are short and sweet, and do not dominate the look of any page (something competitors House and Leisure Food can learn from).  A Foodstuff feature focuses on products that are sold at Woolworths, but most are non-branded items, and the Woolworths link is very low key. It even has an interview with and one done by Andy Fenner, who writes the JamieWho? blog, a contributor to Crush! issues 2, 3 and 4, but he has withdrawn his support, probably due to his new (not yet clearly defined) involvement with Woolworths, and not wanting to be associated with his friend David Cope’s disparaging Twitter campaign against ourselves, in retaliation to our review of Crush!3.   A chicken feature by man-of-the-moment Justin Bonello, a fish focus by Sam Woulidge, a canapé feature by Mariana Esterhuizen of Mariana’s, a feature on Dewetshof by Woolworths wine consultant Allan Mullins, and a feature on Oded Schwartz of Oded’s Kitchen and his relishes, chutneys and preserves, follow.  Christmas recipes are featured, but are few in number.  Restaurants featured are the fabulous Babel on Babylonstoren (next door to Backsberg), and the heavenly Hemelhuijs.  Blueberries are featured, with recipes, as are Summer lunch recipes.  An exclusive extract from Australian Bill Granger’s receipe book “Bill’s Basics” is featured.  A travel feature by Judy van der Walt focuses on the Dordogne region, and the magazine ends off with a month’s worth of recipes for snacks, lunches, tea time, and suppers.

I hadn’t bought a TASTE magazine for a while, and remembered it to be more attractive and impactful.  The focus may be too much on recipes, and too little on wines.   The features are written by good quality journalists, and could possibly be expanded.   I liked the way Woolworths as a brand is not ‘in your face’ when reading the magazine – in fact I wouldn’t have minded more direct brand-linkage, to know what to look for when next I shop.  There are so many organic and other quality suppliers to Woolworths of fruit and vegetables and other foods, as well as of wines, which could all be the subject of features, not necessarily linked to recipes only.  A “new Woolworths products” feature would be welcome.  For a marketer, TASTE would be an important advertising medium to consider, given its association with Woolworths, and the profile of the Woolworths shopper, with a reasonable disposable income.    There is little carry-over between the magazine and its website.

Crush!4

The digital food and wine magazine Crush! has no print partner, and is haphazard in its publishing frequency. On Twitter the editorial team hint at how busy they are in doing work for the publication, but on average it appears to take them two months or longer to publish a new issue.  The arrival of the new magazine is announced on Twitter and by e-mail, as one has to subscribe to receive a link to it, and is free of charge.

Crush!4  has 44 pages and was published early in December.  It appears to have lost its restaurant reviewer JP Rossouw, and Olivier has taken over writing the restaurant reviews, something we suggested in one of our earlier Crush! reviews.   We are delighted with another of our recommendations that Olivier adopted, which was to let (lady) bloggers participate in his magazine, and he has done so by giving highly regarded blogger Jane-Anne Hobbs from Scrumptious blog a recipe feature, and he has introduced a recipe competition, in which the recipes of bloggers Colleen Grove, Jeanne Horak-Druiff, Meeta Khurana-Wolff and Nina Timm can be evaluated by readers.

The navigation of the pages, and more particularly the content on each page, remains tedious. The front cover looks better, the copy on top of the photograph being easier to read, but it is not yet perfect, especially when one compares the ‘less is more’ covers of the two other magazines above.  Most flashing gimmicks have been removed from the front cover, and have largely been discontinued.   Advertising support is poor, and appears reduced relative to previous issues, and compared to the two other publications above, with only Hidden Valley, Pongracz, Laborie, Old Mutual and Ultra Liquors advertising.

The content consists of a wine page written by Olivier, and features premium brandy cocktails, a vineyard dog, wine finds, a wine myth and an overview of Sauvignon Blanc.  The Essentials page, as before, has products with poor brand recognition, but the names are typed alongside each product.  A Plaisir de Merle feature is a good promotion for the wine estate.  The recipe pages by Jane-Anne Hobbs have fantastic photography done by herself (perhaps she should become the Crush!photographer!), but I could only get to see three recipes (soup, dessert, gammon) – I am sure there were more, judging by the six bottles alongside the opening recipe, and Olivier recommends a wine per recipe.   The names of the wines are not typed alongside the bottles.   The JamieWho? page by Andy Fenner is blocked by a Laborie promotion box, still has silly moving balloon captions, and focuses on Absinthe, Champagne, Hangover Cures, Jardine’s Christmas cake,  and Christmas cocktails.  In two of his mini-stories the copy ends mid-sentence.  The review of Babel Restaurant at Babylonstoren is blocked by a competition box, and one does not know how to close it.  Restaurant names at the bottom of the Babel article are harder to read on the right hand side, especially ‘Cafeen’.

A seven-day recipe card feature by Carey Boucher-Erasmus (a food consultant to the Pick ‘n Pay Cookery School, according to Google) is easy to follow and read, but no information is supplied about who Carey is.  There is no consistency in the colours used for the names of white and red wines alongside the bottles, the white wine names typed in blue (High Five) or in green (Quaff Now).   Sophia Lindop does great food features, but has used herbs in the last two issues (rocket in the current issue and rosemary last time), making it hard to see dishes prepared with these, and thus to have attractive photographs, even if they are photographed by star photographer Russel Wasserfall.   David Cope outs himself as a guest house reviewer, of South Hills, presented on a messy red and white check background which is similar to that which he uses on his ‘The Foodie’ blog.  A summer picnic spead looks good enough to eat off the screen, and is prepared by Luisa Farelo, but there is no indication as to who she is (I could not find any information about her on Google).  The focus on Parlotones wines, named after the group, is fun in having their music videos, but I did struggle to get one to play properly.  I also struggled to find the way to open the Prince Albert feature by Russel Wasserfall, eventually finding it at the bottom right, in the smallest possible type size.  A feature on trendy Artisan Breads tells the Knead story, with colour photographs, and mentions the names of only five other artisanal bakeries around the country – there are that many others in Cape Town alone!  Helen Untiedt’s organic vegetable garden, and a Book Review page conclude Crush!4.

My overwhelming frustration with Crush! is the difficulty of reading it, and the struggle to move forward or to close what one has opened.  The promotional boxes blocking copy remains a problem, which cheapens the magazine and is irritating to have to close.  Perhaps Olivier and the design team can look at Opulent Living’s e-magazine, only 8 pages long but published regularly – it is easy to read, has no promotions, with beautiful photographs – a top class digital magazine!   I was interested to see the Crush! blogger recipe rating, and the low participation is a surprise (the highest vote is by only 100 readers after two months), given Olivier’s claim that the magazine would go to more than 1 million readers!     If I were a marketer, I would not advertise in Crush!, as a digital magazine cannot present a food or wine brand with the appetite appeal that a print magazine can, especially given the poor pack presentation.  I would therefore love to see a print version of Crush!, as it contains lots of good information, and could make for beautiful pages of copy and photography, something one would want to keep.

POSTSCRIPT 8/2: 

Crush!5 was launched today.  JamieWho? (Andy Fenner) has been replaced by Neil Stemmet, a talented interior designer, and he adds an Afrikaans dimension to Crush!, with all five his recipes in Afrikaans on his “Soutenpeper” page (this is causing a problem for English readers!).  David Cope has lost his name, and is only referred to as “The Foodie”, with no red and white check background to his contributions anymore, and both his article on Paternoster, and on FoodWineDesign in Johannesburg (held in November!!), are long-winded and boring, with few attractive photographs.   Jane-Anne Hobbs (unfortunately) has been replaced by Clare Bock (owner of Appetite catering company, I learnt from Google) in a food/wine matching feature – by chance I worked out how this feature works – if you click on a wine bottle, an appropriate recipe pops up, rather than finding an appropriate wine to match the recipe!   The five food bloggers in the recipe rating section are complete unknowns.  Luisa Farelo (with an introduction in this issue – she is a chef and food stylist) does another feature, this time on Sunday lunches, and the styling is good enough to eat again.  A food and wine events calendar is a good new addition, while a classifieds section probably is not, the ads being so small that one cannot read them.  A feature on The Test Kitchen, and owner and chef Luke Dale-Roberts, is good with great food photographs, as is the one on Jordan Winery, but the labels underneath the bottles are so tiny that one may not see them.  The interview with Bertus Basson of Overture (Michael is a stickler for spelling, but misspells the restaurant name in his introduction) is weird, and probably does not do him a favour.  Advertisers are Fairview, Pongracz, Old Mutual, and Avocado magazine.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com   Twitter: WhaleCottage

Eat Out Top 10 Restaurant Awards’ finalists: a prediction

On 23 September Eat Out will announce its Top 10 Restaurant Awards list of twenty finalists.   Ten of these will be chosen by three judges (Abigail Donnelly, Peter Goffe-Wood and Arnold Tanzer), and announced at the Eat Out 2010 Restaurant Awards gala dinner at the Westin Grand Hotel on 28 November.

To live up to my reputation in having been nominated for the SA Blog Awards in the “Most Controversial Blog” category, I have done a prediction of some of the Top 20 Restaurants we might expect on the list, as well as those that will fall off the list, in my opinion.  I have also predicted which restaurants will make it onto the list for the Eat Out Restaurant Awards 2011.  It is important to note that Eat Out specifies that a chef must have been with a restaurant for a year, to be selected for consideration for this prestigious award, the “Oscar” of the Restaurant industry.

Top 20 list

1.  Rust & Vrede (chef David Higgs) in Stellenbosch: I predict that Rust & Vrede will make the number one slot of the Top 10 list, given that Luke Dale-Roberts is no longer at La Colombe full-time.   David’s food is consistently good, creative, and the restaurant made it in the top 100 on the Top 50 Restaurants in the World list earlier this year.  David Higgs is one of four chefs preparing the meal for the Restaurant Awards’ dinner, and this is a sure-fire predictor of being on the Top 10 list

2. Overture (chef Bertus Basson) in Stellenbosch: Consistently good, and always re-inventing his restaurant, Bertus deserves better than joint 10th, which happened in 2009.  Definitely a Top 10 contender

3.   Mosaic Restaurant in Pretoria (chef Chantel Dartnall):  Chantel is also a chef at the Restaurant Awards dinner, so an automatic Top 10 contender

4.   The Roundhouse in Camps Bay (Chef PJ Vadal) : not everyone’s favourite due to the arrogance of the management, but the fact that the chef is cooking at the Awards dinner is a sure predictor of Top 10

5.   Restaurant Christophe, Stellenbosch (chef Christophe Dehosse):  no glitz or glamour in terms of its interior, yet the Spookhuis is steeped in history.  Christophe is charmingly French, and is a hands-on chef both in the kitchen and inside the restaurant.   His food is excellent.

6.  The Greenhouse at the Cellars,  Cellars Hohenhort Hotel, Constantia (chef Peter Tempelhoff) : Peter is a favourite on the Top Restaurant list, and has been on the Top 10 list twice, at the current restaurant, and at Grande Provence before that

7.   Jardine’s on Bree Street, Cape Town (chef Eric Bulpitt):  Eric is cooking at the Awards’ dinner, so an automatic Top 10 candidate.  He is also about to return from Copenhagen, where he spent 6 weeks in the kitchen at Noma, to gain inspiration. Noma is the top restaurant of the Top 50 restaurants in the world.

8.   Jordan’s Restaurant with George Jardine, Stellenbosch (chef George Jardine) – last year’s move to his new restaurant at Jordan Winery no doubt cost George Jardine a place on the Top 10 list, a shock, as he had been number 2 on the list the year before.   He had announced the move to Stellenbosch for personal reasons, and the judges had clearly taken this into account.  George Jardine has been on the Top 10 list for a number of years, whilst at Jardine’s.  George Jardine’s food preparation is excellent, but as at Jardine’s, the restaurant interior leaves a lot to be desired.

9.   Bizerca Bistro, Cape Town (chef Laurent Deslandes):  Bizerca seems to be every chef’s favourite restaurant, when they are not cooking in their own kitchen.   Last year the industry laughed when the restaurant received a ‘consolation prize’ Best Bistro Award, a category not announced previously, and having no competition in it (9th Avenue Bistro in Durban was also on the Top 20 list, and made Top 10)

10.  Terroir, Stellenbosch (Michael Broughton):  Terroir has won numerous Top 10 awards, and seems to be a favourite of the judges.

11.   The Tasting Room, Franschhoek (chef Margot Janse):  the restaurant seems to have a love/hate relationship with Eat Out, in that it was left off the Top 10 list for three years, from 2004 – 2007, and that it had to endure the humiliation in sharing 10th place with Overture on the Top 10 restaurant list last year (a first for Eat Out in having a joint winner), indicating that the judges did not want to offend any of the two restaurants, but it became an insult to both restaurants instead.  This created a Top 12 Restaurant list in reality, and the judges will be sure to not lose face to make compromise selections again this year!  The interesting contrast is that the restaurant has featured in the Top 50 Restaurants in the World list, but for the first time another South African restaurant overtook it, La Colombe making it to an unbelievable 8th place on the international list.

12.   Grande Provence, Franschhoek (chef Darren Roberts):  Chef Darren is a highly talented chef, and has been around the block for 20 years in South Africa alone, but has been sadly neglected by Grande Provence’s Marketing department.  He has just returned from a week cooking at the Grill Room at the Hong Kong Country Club, one of the most exclusive eateries in the city, sharing his menu and the wines of Grande Provence.  (POSTSCRIPT 21/9:  Chef Darren says that his restaurant is not eligible for the 2010 Awards, as he only started in January, therefore not giving him a full 12 months at the restaurant, a requirement for the Awards).

13.    A Durban restaurant – to not be seen to show Cape Town and the Cape as the center of the cuisine universe, a restaurant from this city is normally selected by Eat Out.  The choice of 9th Avenue Bistro has raised eyebrows for its inclusion in the Top 10 list in the past, especially for its location in a parking lot.  The owner/chef appears to have left in the past year.

14.   To be politically correct, a Johannesburg restaurant also needs to be on the Top 10 list.  Roots at the Cradle of Humankind has been a winner for a number of years.

Other potential Top 20 short-listed restaurants could include The Restaurant at Waterkloof in Somerset West, Bistro 1682 at Steenberg, Delaire restaurant at Delaire Graff, 95 Keerom Street (see why for Carne below) and Bosman’s at Grande Roche (once the top restaurant in the country, but it has been left off the shortlist for so many years now).

Restaurants not making Top 10

1.   Reuben’s in Franschhoek – winning Top Chef and Top Restaurant in 2004, Reuben’s has not made it back on the Top 10 list since 2006.  Too many service-related complaints have dogged the restaurant, and Reuben will have to make sure he does not stretch himself too thin when he takes on his biggest challenge yet at the One&Only Cape Town from October.

2.   Carne was on the Top 20 list last year, and fortunately for Eat Out they did not select it to the Top 10 list, given our disclosure of the restaurant’s dishonest claim that all its meat is from its Karoo farm and is organic.  Carne has since removed this claim from its website.  However, owner Giorgio Nava is a most charming and determined man, and has a close relationship with Eat Out editor Abigail Donnelly, who refused to respond to our allegations about Carne’s claim, even when it was proven to be correct!  I therefore predict that 95 Keerom Street will receive a ‘consolation’ Top 20 nomination in its place.

3.   Cape Colony at the Mount Nelson Hotel –  Chef Rudi Liebenberg made the Top 20 list two years running, whilst at The Saxon in 2008, and the Mount Nelson in 2009.  It is unlikely that the restaurant can make the Top 10 list, given that it is undergoing a major renovation as well as a re-invention of its menu currently, and will only open again in November.

4.   Salt restaurant – coming to the restaurant at the Ambassador Hotel in Bantry Bay, from Grande Provence, for which he received a Top 10 listing, chef Jacques de Jager’s presence is so low key at Salt that I regularly phone to check if he is still there.  His wonderful cuisine hand one knows from Grande Provence does not seem to have made the journey to Cape Town yet, in that his menu and the food quality is disappointing!

5.  La Colombe – given that ex-chef Luke-Dale Roberts has moved to a consulting role at La Colombe, it is unlikely that the restaurant should make the Top 10 list.  This is re-inforced by Luke’s announcemnet (on 20/9) that he is to open his own restaurant The Test Kitchen at the Old Biscuit Mill in Woodstock in November.

Bubbling under for Eat Out Top 20 in 2011

Given the new restaurant openings in the past few months, a number of exciting contenders are on the potential Top 20 list for 2011, as they will have operated for a year by then:

1.  Pierneef à La Motte at La Motte in Franschhoek – wow, wow, wow, and that was only after having been open for 2 days!   Top 10 for 2011 for sure.

2.   Indochine at Delaire Graff– I thought that the original Delaire restaurant would make Top 20 this year when I first visited it a year ago.  But it has lost many staff members, including a talented sommelier and Maitre’d, and service and food reports are not as positive as when it opened.  The new sister restaurant Indochine has great potential, and could make the Top 20 list in a year.

3.   Richard Carstens opens at Tokara Restaurant next month, and has been an Eat Out Top 10 chef six times.   Hopefully he has staying power to last a year at the restaurant.

4.  The Bombay Brasserie at The Taj hotel.

5.   Reuben’s at the One&Only Cape Town – this is a ‘grown-up’ and sophisticated Reuben’s, yet has some of Reuben’s favourite dishes, such as calf’s liver.

6.   The Test Kitchen at the Old Biscuit Mill, Woodstock – given that Luke Dale-Roberts has been named the world’s 12th best chef in the world in 2010, this is a no-brainer for his new restaurant, set to open in November!

7.  Grande Provence does not qualify for the 2010 Awards, as Chef Darren Roberts has not been at the wine estate for a full 12 months.  He would be a natural candidate for the 2011 Top 20 shortlist.

We would love to have your nominations and predictions before 23 September, as well as comments about ours – please e-mail me at info@whalecottage.com

POSTSCRIPT 15/4: It has been announced that David Higgs has resigned and will leave Rust en Vrede in mid-June.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Google Street View drives SA wine marketing!

Google Street View and Google Maps are two products that will change the world of marketing, wine estate owners and marketers were told at a presentation at the Protea Fire & Ice Hotel on Thursday.  South Africa is the first African country in which Google has introduced the technology, and the South African wine estates are the first in the world to have been included on Google Street View. 

Google Street View is the largest photographic project in the world.  Google Maps has already covered 100 countries in 350000 maps, in 40 languages.  Google Street View was launched in South Africa just before the World Cup (with some errors, in that the Metropolitan Golf Club is shown to be inside the Cape Town Stadium!).   Google Maps provides summary information about a wine estate, for example, and then shows the reviews about the estate on Tripadvisor, SafariNow and on other websites, providing a potential visitor with different sources of information which they can use to prepare for their visit.   At the presentation wine estates were encouraged to club together, and to design custom-packaged wine tours – e.g. a Pinotage tour in a specific area can be prepared via Google Maps, as the “pinotage” word would be Google-searched by the visitor from the reviews that contain that word, for example.  Wine estates can also apply Google Maps into the management of their businesses, in controlling their security, crops etc, they were told.

Google Street View cars (or even bicycles), with a massive camera on them, take photographs as they drive down roads, which are then processed to put them onto Google Maps.  To protect the privacy of the public, Google blurs car registration numbers and faces of persons who may have been walking while the photographs were taken.   The imagery is not real-time once it is accessed on Google Maps, given the time that is needed to process the photographs.     Google states that it respects the laws and norms re privacy on Google Maps, an issue that is being hotly debated in Germany at the moment.  If a resident finds his/her visual on Google Maps, even if the image is blurred, they can request it to be removed completely.   Even one’s house can be deleted, on request.

Google Street View allows users to virtually explore and navigate a localised area through panoramic street-level photographs.   A Street View button needs to be clicked on the Google Maps, one clicks onto a camera icon above a city, and then zooms in.  One can see a 360 degree panorama of that specific area, so good and real that one almost does not have to go there as one has seen it on Google Street View already!   Not only can one find the exact location of where one is going for a meeting, for example, but one can also see which coffee shops and parking garages are close by.   One can check out the real environment of a hotel one has booked at, which might be hidden in the photographs provided by the hotel in its Image Gallery, possibly due to its location close to a noisy or ugly part of town.

Visitors to a wine estate or to a town/city can upload photographs of one’s property, as well as provide information about one’s property, on Wikipedia.   Wine estates and tourism businesses were encouraged to add Google Maps and Google Street View onto their websites.   One can customise these applications, which are free of charge, in changing the photographs, or in enlarging or reducing the size of the maps.

Wine estates that are on Google Street View are Warwick Wine Estate, Vilafonte, De Wetshof, Fairview, Paul Cluver, Rustenberg, Meerlust, Morgenster, Bouchard Finlayson, Jordan Winery, Klein Constantia, Journey’s End, and Groote Post.

Google Maps can be added to one’s website (www.maps.google.co.za), so that one can create one’s own map.   One can also add one’s content to Mapplets, which are map layers or applications available on Google Maps.  One can use these to display information to Google Map users, giving content to Google Maps (www.google.co.za/apis/maps/documentation/mapplets/).  Google Places (www.maps.google.co.za/places) allows one to put a business on Google Maps, searchable by Google on its Google Maps, Earth, Search, and Maps for Mobiles applications.   One can personalise this business information with contact details, opening hours, photographs and more.

Leading Johannesburg wine consultant Juliet Cullinan endorsed the Google Street View application for wine estates, saying that this is the first opportunity South Africa has to launch top wine estates, icon wines, and the best wine cellars, and is the closest one can bring the consumer to a winemaker, and ‘almost’ get them to taste the wine on-line.  

Mike Ratcliffe from Warwick and Vilafonte wines, one of the most tech-savvy wine marketers in South Africa, has embraced Google Street View, and even got Google to include the Big Five safari trip they offer Warwick visitors.  Ratcliffe reiterated the growth of social media marketing, and quoted international advertising agency WPP in stating that 26 % of the agency’s business now is on-line communications.  The fastest growth has been magazine readership, which readers subscribe to on-line.   He hinted at the launch of “Google Me’, Google’s answer to Facebook.  HD also is coming, giving even higher screen resolution.  Ratcliffe encouraged his wine colleagues to embrace Google Street View, as it gives the South African wine industry an edge, before it is adopted by wine regions in other countries. 

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

Restaurant Review: ‘Jordan Restaurant with George Jardine’ an outstanding mouthful!

George Jardine is a highly respected chef, and has been a regular on the Eat Out Top 10 Restaurant Awards list.  His move to the Jordan Winery in Stellenbosch, to open the mouthful of a brand name ‘Jordan Restaurant with George Jardine’ in November last year probably cost him the Top 10 listing, but has been a welcome lifestyle change for him and his family.  The new restaurant has added substance to the Stellenbosch Restaurant Route, and to Stellenbosch taking over the Gourmet Capital crown of South Africa.

The setting of the Jordan wine estate at the end of the Stellenbosch Kloof Road is special, with lots of birdlife, and no traffic noise.  A huge dam in front of the winery and the restaurant attracts even more birds.   The parking area reflected the popularity of the restaurant, filled with cars on a Friday afternoon.   A compliment to the chef is that Hein Koegelenberg and his wife Hanlie (Rupert) of La Motte had brought some of their staff for a treat (their new Pierneef a la Motte restaurant opens in the next few days), whilst Gary Jordan (Jordan Wines owner) also had a table of eight in the restaurant.  I enjoyed chatting to both.

When I reviewed Jardine’s in Cape Town, I noted that George Jardine was not visible in that restaurant, despite marketing information which led one to believe that Jardine would be looking after his Cape Town restaurant a few days per week.   This does not seem to be the case, as Jardine is very hands-on in his restaurant at Jordan’s (one has to remain sober to get around the Jordan/Jardine brand names)!

The restaurant brand name is on the building near its entrance door (but not visible from the parking area), in silver lettering, adding a modern touch to a building that is not!  It looks functionally designed and built from outside, and this perception does not change when one is inside.   The interior is a Jardine’s Cape Town deja vu – the open plan kitchen (much bigger preparation space here though), functional interior, some paintings of pomegranates and figs, very functional kitchen counter from the customer perspective, almost old-fashioned, not particularly attractive lightwooded chairs, and modern stacking glass doors. The lovely overlay over the white tablecloth reminded me of Overture’s new tablecloths.  The glassware and cutlery is average, but I noticed David Walters’ ceramic touch in the square side plate.  The serviette seemed superwhite, of very good quality.  The waiters look neat in white shirts, black pants and black aprons.

The waiter Andrew was perfect – not pushy, not arrogant, helpful, informative, patient in answering all my questions, just disappointing when he did not e-mail the winelist on the same day, as promised (it appears he had delegated this to Jardine’s wife, who did not attend to it until I called for it).  He presented the menu on a black leather holder (similar to that of Overture, Majeka House and others I have seen recently).

The first thing I noticed on the menu was the date with a weather description “A misty 23rd July”.   One has two choices on the menu – a three-course Menu Du Jour winter special at R 180, and R220 if one has two wines – one does not have any choices on this menu.   Alternatively the three-course a la carte menu allows one to choose two dishes for R 200, and 3 courses for R225, and one has up to four choices per course.   There is little difference in value between the two options, and therefore I ordered from the a la carte menu.

The winelist is cute and neat, a small square size, bound in a black leather cover, and each page has a quotation relating to wine on it.  Corkage is indicated at R50, and only one bottle is allowed.  The winelist is introduced as follows: “This is a selection of wines we enjoy. Each bottle is full of love, passion and a story and if you listen carefully with your taste buds some part of that story may show, explaining terroir, slopes, altitude, climate and other interesting details. A wine however is not made by one person alone, much like the food you are about to enjoy. Thousands of people from farms, most of which can be seen from where you are sitting, have had an effort in making your wine – whether that is planting, pruning, squashing or bottling it. Please enjoy our effort in presenting their effort.”

The wine range contains a mix of Jordan and other wines, and the price band is such that it offers an affordable wine for every pocket.  Wines-by-the-glass are surprisingly affordable, a glass of Chameleon (a Jordan brand) Rose’ costing R25, and a glass of Jordan Sauvignon Blanc, Chardonnay, Syrah, Cabernet Sauvignon and Mellifera does not cost more than R40.  White wine bottle prices start at R90 for a Chameleon Sauvignon Blanc/Chardonnay, peaking at R700 for a Jordan CWG Auction Reserve Chardonnay.  De Waal Pinotage costs R85, a Jordan Sophia R963.   While the winelist shows vintages, it does not describe any of the wines. I ordered a glass of Jordan Syrah 2006, which was very smooth, smoky and full-bodied, reminding me of a shiraz made the old-fashioned traditional way.

The bread plate was the most creative I have ever seen, refreshingly different, and reflects that Jardine is an ardent bread baker.   The square bread plate had a bowl of aoili, a block of farm butter, crisp strips made from sweet potatoes, and a breadstick made from vetkoek dough.   It wasn’t just the individual items that looked amazing, but the way in which they were presented made it look like a course in itself.

What I found interesting, having been at Jardine’s in Cape Town where “organised chaos” seemed to dictate food presentation, is that Jardine is very angular, his food presented in square containers.  The starter, for example, was presented on a black slate tile (I remember slate at Jardine’s in Cape Town for the cheese platter) and this was set inside a square glass container, with a serviette neatly placed between the two containers, making its presentation look very smart.

The duck liver parfait starter, with a confit duck bonbon rolled in sesame seeds, served with prune and celeriac chantilly and tiny slices of toasted brioche, was melt in the mouth (the bonbon had been left off the plate by mistake initially).  Other starter options were Saldanha Bay mussels, pan fried west coast mackerel, and hand rolled fettuccini.   The main course arrived after about a 45 minute wait, which seemed long, in that I had run out of questions to ask, been to the bathroom, and read all my Twitter updates.  My main course intrigued me, in that it was not any old pork, but “Penny Verburg’s suckling pig roasted”, which was served with braised cavolo nero (a type of black cabbage), parsnip and gremolata.  Penny is the wife of Botriver-based Luddite winemaker Neels Verburg, and she has a good hand with organic pig rearing, Andrew told me.  The pork was thinly sliced, and every now and again one had a bite of the thinnest pieces of crackling, giving good mouthfeel as well as taste. Other starter choices were Chalmar ribeye, hake, and gnocchi.   I felt that I had hit the jackpot in both choices, they were so outstanding.   I didn’t have any dessert, but I could have chosen between chocolate souffle, an interesting sounding baked Pimm’s creme catalan (just saw a very similar dessert on the La Colombe menu), or a cheese board.

The Menu du Jour was Vichyssoise with a warm salad of sauteed tongue, gnocchi and gremolata; braised veal brisket; and chocolate hot pot with vanilla ice cream and praline.

I will go back to Jordan Restaurant with George Jardine, on a summery day, so that I can sit outside, and try more of Jardine’s creations.   It is a pity that Jardine is so hands-on that he does not allow himself to leave the kitchen at all to greet his customers, a contradiction as he is visible to all diners, but he makes no eye contact, and barely responded when I thanked him for the lovely lunch when I left.

Jordan Restaurant with George Jardine, Jordan Winery, Stellenbosch Kloof Road, Stellenbosch.  Tel (021) 881-3612.  www.jordanrestaurant.co.za (The website is not operational.  Surprisingly, no information about the restaurant is available on the Jordan Wines’ website www.jordanwines.com ). Open for lunch Wednesdays – Sundays, and on Thursday and Friday evenings for dinner.   On the Stellenbosch Restaurant Route

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com