Today ends one of the less nice years, and the number 13 in it should have been a warning of how bad it could become. While it has many negative associations, it also was a year of highlights, from our perspective.
For me personally the year was overshadowed by the passing of my father, and while I was lucky to have him in my life for such a long time, reaching the ripe old age of 97, it still was a shock when he went in April. He brought our family to South Africa, and specifically to the Cape, for which I will be eternally grateful. He helped shape my interest in the business world, and took a keen interest in my Market Research, Public Relations, and hospitality careers. Added to this was the further loss of our beloved Madiba, who passed away on 5 December, a shock when it happened, despite one knowing that it was just a matter of time. It felt like a double whammy loss year. Heaven has gained two truly great gentlemen.
2013 has had some positive aspects: we celebrated the fifth anniversary of our Blog, well established and with more than 30000 unique readers per month. We thank our loyal readers and commenters, as well as the Public Relations companies which feed us with up to date information and invite us to launches, particularly in the wine industry. We particularly commend Waterford Communications for its professionalism in dealing with us as friends as well as writers, never taking any coverage for granted, always being willing to assist with more information, having a knack for choosing excellent weather days for client functions, and saying ‘thank you‘ for coverage received, a rare treat! The PR company leads an industry plagued by poor writers, who bombard one with media releases (often being irrelevant), repeating information already written about, and demanding proof of coverage granted to the client brand! Continue reading →
Wesgro has announced that it is focusing on Wine and Food Tourism as ‘strategic priority’ in its 2015 – 2019 implementation plan Judy Lain, Wesgro Chief Marketing Officer, has announced. Globally Food Tourism generates $150 billion estimates the World Food Travel Association. As many as 88% of destinations in the world see Food Tourism as an important differentiating factor in defining the image of brands and destinations, and assists in fighting Seasonality and in creating jobs.
